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Thanks Natalie-Alexis

But where is that link? I don't see it in any footer, sidebar, etc. It is as if it is meant to be obscured>

Thanks

I sent an email a few minutes ago to support@moz.com but don't know if that is a usable address or not.

I would prefer an answer from a Moz staffer.

Thanks,

Hello Miriam,

Yes, the firm name conflicts with same term for B.Sc. I am readying a document where I suggest we change the business name and at first I thought, "we could just go to a different URL," but then I realized that doesn't change all the content with BSC in it.

I agree the key is searcher intent and that is what validates at least having a discussion about changing the company name.

Thanks as always for your great insight.

Robert

I am currently perplexed over a client's search results. They are an established company and well known in their field. (Unfortunately, I am not comfortable providing a link or their name.) The company is a consulting firm and let's assume it is an accounting firm, which it is not. When you search on BSC Accounting the results give them the first result but the next 18 results are around education - BSc Accounting. Consider the DA on the site is 34 and the PA for homepage is 39.

Is there a chance that when someone is searching on accounting firms that having the BSC in the name skews what they are able to rank for? Forget about searches for their exact name, I am more interested in thoughts as to how the BSC effects general searches for their specialties.

Thanks Kristina,

Just frustrated so wanted an instant answer of course. I will wait to hear from them.

Sorry, but it is getting a bit frustrating.

I have logged in multiple times and cannot get link metrics to show on mozbar. 
Help

OK Fine. You are right and I hate it. 
As I started to read, I went duhhhh. Yesterday I blocked third party cookies when I was testing something and forgot to change it.

Thanks for the assist and double thumbs up to you!

Anyone having issues with the Moz bar? Lately no matter how many times I log in, getting data is difficult as it keeps asking me to create an acct. or log in. Even logged into Moz and on Q&A it is asking me to log in.

THanks

I was doing some KW research for a client and noticed something interesting with regard to Yelp and Justia. For a search on DWI Attorneys, they each had over 300 character meta descriptions showing on the SERP without truncating. Everyone else was either truncated or within limit of roughly 160 characters. Obviously if there is a way to get something other than a list to show that way you can own some real estate. Would love to hear from some of you Mozzers on this. Here are two images that should assist.

Best

Edit: I found one that was not a directory site and it appears it is Google doing it. The site has no meta description for the home page and this is what is being pulled by Google. There are 327 characters here! The truncation marks are showing it being pulled from different parts of the page. Image is Killeen DWI Attorney.

NOTE None of these are clients, etc. I also changed the cities so this is a general search.

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I don't think you understood. They are not using the flags as languages, please re read. It is a feature in the app that I am asking about. Do you have any experience with it? Thanks

Yes, a page can rank well even when there is no direct link to the homepage. Don't worry about how much authority is passed from the homepage it is not nearly the issue you think it is. If you want it to improve in terms of ability to rank and it is ecommerce, you need good content written and images and I would suggest ensuring product markup, review markup, etc. 
There is no way any site with even a reasonable number of pages can have everything originate from the homepage. You have to look at the homepage as more of a: how do I get there now that I am on your site? 
Having looked at what you showed, you can do the menu either way without a significant SEO effect in and of itself (menu choice). Follow good SEO principles, URL, title tags, H1 etc. for your on page and you will get there.

Hello Becky,

I saw no one had responded to your question and I want to assist you. I looked at the slide with the sub categories and the issue is more of a UI/UX issue and not an SEO issue per se. If you have a massive number of products under each main category, it can be unwieldy to some searchers to have it all in a single row. Does the site break it down anywhere else? So, currently, under office do you have these sub categories on the site? office/office-supplies, etc. ? Or is each item its own category? .com/cable-management, .com/presentation-and-displays, etc.? (I am guessing it is the second option here and each is its own category.)

IMO, the main thing is how does your searcher use the site currently and are you improving it by adding sub categories - for current customers? to get new customers? Also, I would ask your dev team about the URL structures for each and how they are changing. Remember, if you change them you have to do 301 redirects for each affected url. If you have thousands of products that could become a bit of an issue for your dev team, but there are ways to deal with that.

If you are changing urls then I would pay attention to what keywords are important and use that as a guide for category vs. sub category. If you have any questions, ask and I will respond to you.

I do hope this helps.

Robert

We have a new client using WP with the Google Translate Plugin. This is the plugin where you choose the flag, the language, etc. https://wordpress.org/plugins/google-language-translator/

If you are an SEO who has done some international SEO over a period of time, I have a question. I know how to handle when not using a Google Translator Plugin but am curious about if we are using it.

Obviously, the client wants to be able to target all countries in the americas so it is important. They have the following languages on the site via the plugin: Portuguese, Spanish, French. They are using the Flags of Spain, Portugal, and France to denote language choices.

I am wondering if we are using that would we be wise to include hreflang attributes for language as well. I am fairly certain that we do not need to put in a -ES for every Spanish speaking country in South America, etc. and can simply go with the -ES for the language designation, but am open to others ideas on this.

Thanks

I was putting a URL into a Google Spreadsheet and wanted to link to the url. The domain is a .legal domain and when I put it in I got instant search suggestions for a VF-Law.com (different firm in different state) but nothing showed for the .legal domain. I believe the site has only been up a few months but it is indexed in Google.

I wondered if there is an issue with these newer domain extensions and Instant Search? Thoughts?

I have attached an image here.

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Please do. And let them know I have been doing marketing for over 25 years. One thing you might show them is that you are focusing on:

• Keywords that bring the most value to the company

• Business types that bring the most value to the company

• Customer/Client types that bring the most value to the company.

Early in any agency relationship and often before we even agree to engage we ask clients what parts of their businesses are the ones that make them the most money or move their strategy the farthest forward? We regularly find companies caught up in selling product that is well known and costs them $2 to make and that they lose a dollar on every time they sell one. Those same companies have other products that cost them a nickel and take little time or energy or manpower to deliver yet make them a lot of money. I would rather help them sell those!
Best

Fred,

I enjoyed your query here because it is something we have all faced either ourselves or when doing client work. NOTE: That your query is about Local but you immediately go to a State + KW which is not a Local issue. What you are doing in this respect is very good and keep it up. I will tell you a couple of things that we don't talk about as much that I think are very helpful as well: A quality meta description (please no one tell me about it not being part of the algorithm) helps you in that it brings traffic to the site. I stress with our team that you must always "answer the searcher's query" in the meta desc. Another key item is the URL structure in my opinion. If Solar Installation is important for ranking for you, I am going to do my best to have a URL with that early in the structure. But...

I think you answered yourself a bit when you said, "Based on data I don't actually think keywords like "solar + state name" are actually that powerfully but frankly it is bit embarrassing to get crushed by 1-2 person companies when you have a 150+ company with a three-person in-house digital marketing team." I would say a search for Texas Solar Installation would be worthless in Houston, TX. People don't search that way on the whole.

But the bigger thing is worrying about what the other guy is doing / where they are ranking and how many resources she or he has. I have had clients drive me up the wall because, "XYZ company is ranking above them for these 10 terms... " What is hilarious is the one that stands out the most was a large regional firm that we helped increase traffic, recover from huge Penguin issues, and increase revenues by double digits year over year and they could only focus on rankings for KW's.

I urge you to focus more on what you are doing and what business results you are achieving than worrying over where Bobs Solar truck ranks against you for Michigan Solar Guru.

Best

Jill

You have a problem in what is showing as a page and what is not. If you will PM me I will endeavor to assist you. You have /wp-content/.../photo showing as pages. There are at least 6 pages using the title tag -  Rejuvalon Skin and Spa |  -

All of the SEO could use a bit of help. I am happy to assist you with it but will need access to the dashboard.  (No charge, you can help a homeless person for Christmas if you feel the need to repay it).

Best

Gaston, 
This is a good discussion question and EGOL has given much of what I think. I think the overarching idea with Moz has always been it was high quality advice and no one was doing anything overt to make it about marketing themselves or their companies. Having been on Moz a long time I can tell you that the comments to someone purposefully trying to market themselves generally tend to quell repeat offenders. 
So, the soft sell is the approach most use in Q&A if they are doing anything beyond truly helping, discussing and learning.

Good question though,

Robert

I don't think there is a perfect any longer for this. I do think it is a good tool though. Certainly better than most. 
I did the same searches in same cities using this tool and the Moz tool that Logan pointed out. I got the same results for several searches so it gives me some comfort on both. 
I actually think this one is easier than the Moz tool, but with the Moz tool you can set up multiple profiles that are retained for future searches which is a huge plus.

Thanks again