How is this Dr. Getting a Ranking on a National Site in a Local Listing?

[Red_Spot_Interactive]

Please follow the link for a visual. Any help would be appreciated. The query I used was "phoenix plastic surgeons". I have never seen a large national site like PlasticSurgery.org Rank in local for a specific Dr.    Thoughts?

Thanks!

7O1oK

[philipbuuck]

Looks like the site submitted an address to Google Places.  Perhaps that, combined with its own authority, has gotten it ranked?

[RobertFisher]

OK, this is not really different than many of the directory sites doing this. I work with a lot of professional practices and it is a bit of a pet peeve that google allows such, but that is not what you asked.

If you look at this the actual "site" is a subdirectory of plasticsurgery.org. Go to plastic surgery.org and look for the menu item where you can "find a surgeon." When you follow that, you are redirected to a sub domain 1.plasticsurgery.org. You can then enter various zips or states, etc. His zip when entered allows a sort option and when you find his name you will notice a badge with enhanced listing. He is paying the ASPS additional to be "enhanced" - no pun intended but I did lol when I first wrote this. So, they are likely setting up a program in which they potentially do the local listing etc. and allow the site as a subdirectory.

What is really bad about this is his places page is not even filled out 25%, there are no reviews, etc. I could not find a different site using variations on the title or searching on him as a surgeon in Phoenix using name only. I would think that means Phoenix is a great market to go after Plastic Surgeons if you are an agency!

Yes, it is not really reasonable, but maybe in Panda 99.90.

Hope this helps

[Red_Spot_Interactive]

Excellent Response Robert.  That was exactly what I was looking for. Very interesting, I guess this is the Directories answer to the Local Pack pushing them down in the rankings a year ago. Great Insight.  Thanks.