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Yeah I tried that but the URL in the URL coloumn shows for example:

/errors/error_404?q=-i3

and the Referrer shows:

/-i3

Neither page exists and so I do not know where the page which contains this broken link is...

Checked out the tool I just linked to on here and it doesn't include broken link data

Is the the custom crawl tool on here you are referring too? http://pro.seomoz.org/tools/crawl-test

Hi Dan,

Thanks for that tool. It works great and especially like that it works in Chrome.

Do you however know of a tool which would do this site wide rather than per page?

Question says it all I guess. What would your recommend as the best free tool to check internal broken links?

Have you checked in Google Webmaster Tools where this site is set to target?

Not sure if I am not understanding the question but SEO reports / audits are normally on a specific website rather than an industry? Or do you mean general web stats on the industry?

.com domains are just as strong in the UK as .co.uk with regards to customer trust and CTR in my opinion - i.e. I don't believe a .com domain is restrictive in the UK.

From an SEO point of view make sure you registrar with Google (and other search engines) webmaster tools and set the target geographic location as UK.

In my opinion the 'old seo practices' are still worth doing. The link building you mention will all still add strength to the domain, just be a bit more strict on the type of sites you build links from.

As for where to start first I normally start getting all the on page and technical stuff sorted first before I start link building.

I think the certificates help. You can display them on your website / CV which will give you more credibility.

Obviously the analytics certificate is more appropriate to SEO but if you are ever going to offer PPC services then it is great to get too.

In the crawl diagnostics screen of a campaign there are 3 charts (total errors found, total warnings found & total notices found) - I was wondering if it would be possible to get a long term view / data of how this has progressed?

I think I did suggest exactly that but without going into the specific detail to be fair.

Of course guest blog posts are only one part of link building and activitysuper would need to ensure link diversity on his websites profile as well.

Each industry and website is different.

If it is a new website personally I would use some directories, blogs or forums (ones which don't look too spammy, are relevant to your industry and have a good domain authority) to get some links (people may disagree with this).

The key with link building tends to be keeping things consistent so when you come to building more 'quality links' ensure you always have a pipeline going because so links can take a long time to nurture.

Ah ok, sorry I got the wrong end of that.

They will be using rich snippets, a markup such as shema.org - http://schema.org/Review or http://schema.org/AggregateRating should achieve the result

I would recommend starting with the Competitive Link Finder tool - http://www.seomoz.org/labs/link-intersect

Go through this process gives you a little bit of an idea about the places to find links such as competitor link analysis and Google searches

Ratings such as this are 'pulled' from information in Google products / reviews. If someone reviews the website on Google Checkout or a supported thirty party review sites such as Ciao and Trustpilot this information is pulled into Google products centrally and tied to that domain to display in SERPs.

Is there a way to view the charts in the crawl diagnostics summary on a monthly view (or export the monthly figures)?

Just tested mine in the UK and seem to be correct

I have never really looked at doing this sort of stuff in the past but I always assumed the key would be to get lots of positive external content which would lower the negative external content.

I guess the place to start is social networks, press release sites, review sites, Google Places etc..

Like Daniel suggests I wouldn't use this as a long term strategy, to me it would send a pretty strong signal that the site is spammy.

On the other hand, if you are comfortable with it, you could always give it a test and see what CTR difference you get.