How to show ratings on Google?

[ukss1984]

One thing I have noticed recently is "review ratings" appearing in the Google search results. I have attached a screenshot which shows an example of this.

I think this is a really good feature and helps make a listing stand out in the SERPs, I would certainly be more likely to click this one.

My question is how do you code for it so that Google will display it?  The URL of the page in question is http://www.footy-boots.com/inter-milan-away-shirt-2011-2012-9430/

4nXyk

[RikkiD22]

Ratings such as this are 'pulled' from information in Google products / reviews. If someone reviews the website on Google Checkout or a supported thirty party review sites such as Ciao and Trustpilot this information is pulled into Google products centrally and tied to that domain to display in SERPs.

[ukss1984]

Thanks for your feedback. However, in this particular case I am not quite sure how this applies.

I think you are referring to the rating of the actual store, whereas I am referring to the rating being shown for a specific product.

The URL in question from this example is not actually an eCommerce website, but it is a blog. They write about new products and their members vote on them.

Somehow, they have managed to get Google to show this rating on the SERPs and I am wondering how they have done this?

[RikkiD22]

Ah ok, sorry I got the wrong end of that.

They will be using rich snippets, a markup such as shema.org - http://schema.org/Review or http://schema.org/AggregateRating should achieve the result