Questions
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How has the MOZ community used the new query data from Google My Business?
Thanks so much for confirming, and I really appreciate you letting us know you're interested in this function and already have smart plans for how you would use it. We've been watching the rollout of Query data with interest, too, but unfortunately, Google hasn't yet made it part of their API, which Moz Local relies on. Right now, our engineers are actively following, researching, comparing it to GSC results, and otherwise evaluating it, but it will be up to Google to give this feature prime-time treatment. It's really good to know it's something you'd be interested in seeing. It's important for us to hear that, and I've shared your feedback with our team. Thank you!
Local Listings | | MiriamEllis1 -
Is there any value in MapQuest?
Enjoyed that WP article, EGOL. I'd be pleased to see MQ make a comeback, but it would take an ingenious idea on their part.
Local Listings | | MiriamEllis1 -
Does a "Read More" button to open up the full content affect SEO?
There was a great case study released by Reboot Online Marketing last week on exactly this topic: https://www.rebootonline.com/blog/hidden-text-experiment/ Basically, sites with visible text performed better; text in a textarea was treated as visible; and sites with text 'hidden' with CSS and JavaScript 'Read More' buttons didn't perform as well. As Logan says above, Google is looking to give hidden content full weight with the release of the mobile first algorithm, but this algorithm hasn't been released yet and is likely not to be released this year: https://www.seroundtable.com/google-mobile-first-index-2017-23663.html Hope this helps. Cheers, David
Content & Blogging | | davebuts0 -
Is there a way to export all your crawl errors for multiple Moz campaigns at once?
Hey there! Tawny from Moz's Help Team here. I'm afraid I have to be the bearer of bad news - we don't have an API that would allow you to export all your crawl issues from all your campaigns at once. The only way to export that data is to get the Crawl CSV from each campaign individually. Sorry about that! If you've got more questions we can help with, feel free to shoot us a note over at help@moz.com and we'll do what we can to sort things out for ya!
Other Research Tools | | tawnycase0 -
Adding Copy on Inventory Listing Pages
If I understand the question correctly, it sounds similar to how most eCommerce sites deal with sub-category (e.g. Apparel/Clothing/Pants) and you're asking if you should put unique content on those pages. There is no right or wrong answer here, but I have two guidelines for you to consider. #1 Search Volume Does the topic of the category / inventory page receive significant search volume? For example, if it is a landing page about a brand-specific product (e.g. Used Honda Accord) it probably deserves its own content. If nobody searches for the exact product assortment that page is about (e.g. blue used Honda Accord year 1989) then you may not need the content to rank for those long-tail queries. #2 How Can You Help Your Visitors? The primary goal of content on these pages should be to help the visitor. Improving your rank for searches should be a secondary concern, which will alleviate some of your trouble with pushing the listings further down on the page. Think about what the user is trying to do on this page. Most of the time they're still not sure exactly WHICH product to choose, or they'd have landed on a product page, or a deeper category. Help them choose. For example: Brand X is for entry-level shoppers and provides the greatest value. Brand Y is for experienced shoppers and has the most features. You can use drop-down divs and other display tactics to keep from pushing the listings down too far. You can also prioritize these pages so you're not writing content for all of them at once. By focusing on the top performing 20% or so first, you'll find out if the investment is going to scale out well to the rest of the pages, or if you should just leave them alone.
Intermediate & Advanced SEO | | Everett0 -
Difference in dashboard accuracy vs listing accuracy
Yep, that certainly can be confusing, but there is potentially a good reason for it! Allow me to explain. The score within your listing report is representative of what our system observes at this exact moment. So, it is a snapshot in time of how your listing distribution looks. This means that if, for example, one of our partners had an API outage at the time which caused them to be unable to report your listing's status to us, then that listing would appear as blank within your listing report and be reflected as such in the snapshot score. However, issues like the one that I described above are completely temporary and do not impact your actual listings on those sites. So, we also include a "golden" score on your dashboard which is calculated with the best status we've observed from each aggregator over a longer timeframe. This score is intended to give you a more normalized impression of your listing score which is not impacted by unimportant volatilities. I would say that both are useful in their own context, but you're absolutely right that it's not especially clear. I'll see if there's anything we could do to articulate that difference a bit better.
Moz Local | | JordanRailsback0 -
301 Redirect Question
Hi Matt, To answer your question directly, the website provider may or may not handle 301 redirects themselves depending on your agreement with them. If they are responsible for website development and maintenance, then it would likely be their responsibility to ensure the website is running properly. However, the factors behind the use of a redirect mean they may not cover that aspect. Typically, a redirect is used for re-branding purposes or to direct greater link juice throughout your website. In other words, it is an additional service that likely isn't covered in a contract unless that was the specific purpose of hiring them. In terms of choosing between the www. and the naked URL version - anyone conducting a 301 redirect should have have been clear to redirect one way or the other as mixing them up creates separate URL link chains. That being said, authority and relevance can still run through your website since you have on-site factors like Title Tags to take care of this. From what you have provided I can agree with Mike in saying there doesn't seem to be much to worry about here with regards to the redirects set up on your website. Some people like to have consistency across their domain - some like naked URLs and others don't. There are benefits to both decisions, but in terms of what you are asking - the impact will be very small and likely won't hurt you in terms of rankings. Hope this helps and reach out to me if you have any further questions. All the best, Rob
Technical SEO Issues | | RobCairns0 -
Text Scraping Tool
Thanks for the info - and of course always for good and not evil with these types of tools. What I'm hoping to do is just enter a URL, have it scrape the site, and then dump all of the text on the site into a document to put into a keyword density tool to gain perspective on new partner websites for industries where we are entering for the first time. All for SEO, content ideas, learning about value propositions and services as well as for keyword ideas for SEM. Looks like doing some programming might be the best way to go here - was hoping someone may have already built this kind of functionality! Thanks again!
Paid Search Marketing | | ReunionMarketing0 -
Missing Keywords in Google SERP
Just to add to what Dirk said, this is often an example of a fantastic opportunity. The keyword is so non-competitive that few authoritative sites are even using the complete phrase on their site! Time to write some great content and dominate!
Search Engine Trends | | rjonesx. 00 -
Search Console Sitemap HTML Issue
Are you running the W3 Cache plugin? If so, this might be your issue. Alternatively, remove your site from Webmaster Tools and re-add it again. I have had this fix the issue in the page. -Andy
Online Marketing Tools | | Andy.Drinkwater0 -
Robots.txt Blocking - Best Practices
Thanks for taking the time to respond in depth, GreenStone. We appreciate the advice and have passed your response along to the web hosting company (along with a frustrated email) explaining they're not adhering to anyone's best practices. Hopefully this will convince them!
Intermediate & Advanced SEO | | ReunionMarketing0 -
Sitemap Priority and Recency
Hello, I would be happy to put in my 2 cents for this conversation. In general, what you are considering is only a worthwhile investment of time and resources if your website is consistently building content or currently has an enormous load of it. In other words, if this is a huge website with 1000's of pieces of content (I'm thinking something along the lines of a PR company, media hub or entertainment daily), then this is definitely advisable. If not, you can probably get a bigger bang for your buck in other sectors of SEO. If you want to discuss or bounce some ideas off of me, feel free to reach out! Best regards and good luck with moving forward, Rob
Intermediate & Advanced SEO | | Toddfoster0 -
Schema - LocalBusiness markup for national companies
I've had that same dilemma a couple of times. I did not find a better solution that using Corporation including the one physical location as hasPOS or simply as location.
Intermediate & Advanced SEO | | tretanto0 -
Duplicate Schema within webpage
Hey There, No I wouldn't worry about that. Most optimized local business sites have complete NAP in schema in the footer and then that is repeated on the Contact Page. I really doubt there's any problem with this.
Local Website Optimization | | MiriamEllis0 -
JSON-LD parsing error
You can definitely leave it as it is, it probably won't influence much. It's more additional information that could help you in the long run but it won't harm you.
Search Engine Trends | | Martijn_Scheijbeler0