Welcome to the Q&A Forum

I think a BBB link should be a great link for SEO purposes if you can afford it whether or not it is showing up in OSE. Since the price is prohibitive for smaller businesses, it is a good signal that you are a quality site (spam sites rarely have a link from the BBB).

The other benefit is that visitors are more likely to trust your site if you have a BBB badge since it is a trusted brand that has approved your business. This can lead to higher conversion rates because people are more likely to buy from sites that they trust.

I recently launched a trial of a retargeting campaign but after a month I have only 100 impressions and 0 clickthroughs.

I am working in a competitive space but I placed a relatively low bid because I read that retargeting campaign banner ads should cost less. The number of people who have been added to the retargeting list by visiting the site is under 10,000.

What do you think is most likely to be the problem causing a low number of impressions and clickthroughs? Can a retargeting campaign be successful with a small audience size?

I have heard that a good source of keyword suggestions is looking at what pops up as suggestions when you start typing into Google.

My question is how do you know if it is worth your time to create content around those suggestions? If you enter these suggestions into Google's Keyword Tool, often there is no data on search volume.

What are your considerations when deciding whether to create a brand new page versus adding content to an existing page when targeting a new keyword phrase on your site?

My thought is that if it is mildly competitive, a new page would make more sense since you can optimize the title tags and URL. But if it is long tail and low competition, you would be better off to add a paragraph to an existing page to minimize diluting your website by adding more pages.

If you want to target long tail traffic from commonly asked questions what is the best way to publish answers to these questions? A really long FAQ page, a new page for each question in a /faq/ subfolder, adding them to relevant product pages that already exist?

Is creating a new page for each question a problem because the answer might be a paragraph and Google doesn't like thin content?

Has this ever happened to you?

You create an amazing piece of content to rank for a keyword phrase that you are targeting. The content is way better than your competitor's page but they are outranking you.

You have a higher domain authority. 
Your page has a higher page authority.
Your page and site has higher toolbar Page Rank.
Your page has more inbound links.
Your page has higher quality links.
You have more Twitter, Facebook, and Google plus shares.
etc., etc.

But still you are being unranked and you can't find a single factor where your competitor is better. What can you do?

If you use a link building tactic for long enough, you can estimate the average cost for each link that is acquired through that tactic.

For instance if you typically get 10 links from an infographic that costs $1,000 to create and promote, your average cost per link is about $100.

What range do you target for your average cost per link? What average cost would you take all day long if you could scale it?

On some of our website's pages, Google displays the date of the last update in the search results.

We want to remove this because it cuts off our meta description and it can make our page look outdated.

Are there any negative consequences that you can think of when removing the date rich snippet.

If you send out a lot of email outreach (manually not automated), are there ways to avoid getting labeled as spam and having your emails filtered to the spam box by the major email providers? (or are you pretty safe if you personalizing each email manually and getting a decent  number of replies).

If you run an Adwords banner campaign with retargeting, how is the cost per click determined? My hunch is that it would be different than text ads in search result pages.

What tactics have you found to be effective in promoting an interesting infographic that you have created?

How do you think Google would go about devaluing infographic links?

Suppose the infographic image itself is not hyperlinked to the creator's site but there is a paragraph that mentions the creator and links to their site. How would Google distinguish the infographic creator's link from other external links on the page?

Here's a tactic that is pretty inexpensive and should work in most niches.

Find non-profits that are related to your niche and write an article on your site that highlights the great work they are doing. Then contact the site and let them know about it. If they have a press page they might include your link.

Another idea is to interview influential people or experts in your niche on your blog. Often people will link back to your site to share the interview with their readers.

Another idea is to create an industry survey using survey monkey to find out some interesting information and then publish the results on your site. Then followup with the people you surveyed and  tell them about the resource.

Suppose you have an interesting infographic that you are promoting. Should you be cautious about having it published on sites that only publish infographics? Do you think these sites pass any link value?

Suppose you publish a guest post on a relevant and quality blog and then you have that site also write a guest post for you. Is this considered natural? What do you think of this tactic? Is there risk of a penalty for exchanging links?

Is it a bad idea to spend resources to get a second link from a site that already links to you? It seems like the marginal value of each additional link is much smaller than the first link.

Suppose you have a page on your site that is a couple thousand words long. How would you determine when to split the page into two and are there any SEO advantages to doing this like being more focused on a specific topic. I noticed the Beginner's Guide to SEO is split into several pages, although it would concentrate the link juice if it was all on one page.

Suppose you have a lot of comments. Is it better to move comments to a second page at a certain point? Sometimes the comments are not super focused on the topic of the page compared to the main text.