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Hmm, tough spot you're in there. When you create a new container in GTM it assigns a unique container ID for that container - I don't think there is a way to revert back to an already deleted container, unfortunately.

1st your goal is most likely to generate sales or leads for you or your client.  If that is the case what does it matter where the lead came from.  What matters is finding where your potential customers are and reaching them. Bing's market share is at 16.3% vs Google 67%.  So Bing has 1 out of every 6 search customers. So by ignoring Bing you are ignoring potential customers. But when you pay attention to the backlinks from Bing you are diversifying your linking strategy.  They saying goes "you should not put all of your eggs in one basket."

Thanks Brad!

We update the index every 3-4 weeks, so that would account for much of the variation in the links -- we find sites that no longer have a link to you, or we don't crawl a particular site in that crawl, etc.

It might be the plugin.  But google is doing this to some of my pages and they are in hand-coded html.  Google is also doing this to my adsense. Google has taken to monkeying with our title tags. They are stinking up my message and changing my carefully considered marketing.

Yes there is this route... http://www.seomoz.org/blog/tracking-organic-ranking-in-google-analytics-with-custom-variables

Hi Sam, My name is Nick Narodny, and I'm the cofounder and SVP of business training at Grovo. We're an NYC-based startup engaging SEO to improve our own visibility and to educate our users. The videos were created independent of SEOmoz, but were cleared with SEOmoz before the launch. There is no official affiliation between SEOmoz and Grovo. If you need the link to the course again, it's here  www.grovo.com/seomoz You might also find our SEOmoz Cheatsheet helpful.Please let me know if you've got further questions about Grovo or our SEO coverage.Best regards,Nick

OSE only about 25% of the size Googles index is