Welcome to the Q&A Forum

Hi vtmoz

In my opinion, anchor text is not so important in these days, brand / domain / image / visit our website are good anchors. What it's really important is to have some of the links with the exact or similar anchor of the keywords you want to rank, and the rest of natural anchors.

About the page content or context content, the more related it is to the linked page, better. If the content relation is very low, it could still be a good link depending on the reputation of the linking website. The more reputation the linking site has, you need less content relation from it to be a "good" link.

Obviously, the link will be better where it has more content relation and the linking site has more reputation.

About the broken links you are planning to redirect, I would have to see the links, but unless they are backlinks from spammy sites, they should not harm your SEO. Maybe they just have little positive impact, but you don't have nothing to lose doing this.

Hope that helps, best wishes!

Hi Becky,

I agree with Yaroslav, the better practice is to use 301 redirects.

Greetings

Hi Laura,

as the article says, "There is nothing that business owners can do about the removal of anonymous reviews. This is an update that Google made to its core algorithm. It was not a selective penalty levied against a small number of businesses.".

What you can do about this is ask your clients for reviews if they are satisfied with your service or product, you can also offer an incentive so that more customers are encouraged to leave a review.

Here you can see some interesting articles about it:

https://www.google.com/search?q=how+to+get+google+reviews+from+customers&rlz=1C1CHBD_esES777ES777&oq=way+to+get+google+reviews+f&aqs=chrome.2.69i57j0l5.8463j0j7&sourceid=chrome&ie=UTF-8

If you can't get reviews this way, I suggest the possibility of buying reviews, but be careful with this it can be risky. If you want to do it, do it natural, buy from real people with reputation on Google that live near your business.

But better try to get real reviews from your clients.

Hope that helps, best wishes!

Hi Tunguyen,

Here you have some free tools that can help you to test your website onpage:

Speed: https://developers.google.com/speed/pagespeed/insights/ - https://tools.pingdom.com/

SEO optimization: https://www.woorank.com - https://www.screamingfrog.co.uk/seo-spider/

Markup checker: https://validator.w3.org/

Also don't forget to check Google Search Console for errors in your website: https://www.google.com/webmasters/tools/home

Hope that helps

Hi Cassio

In my opinion you should use the .com domain because the other domain is for a specific country like UK. In my experience specific domains of a country don’t work very good in other countries. For global SEO better global domains like .com, and for United States a .us or .com domain are good options.

About the content, try to talk sometimes about different things of the same topic and other times the same things but with other point of view. It could be specially interesting if you talk about local things of US or UK on each of them, like news, towns, famous people or events about the topic in the country. This will give you more original content on each of them.

Hope that helps...

Have a good weekend!

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Hi Ewerton,

I choosed spanish from Spain because I'm from Spain and my clients are from here, and they want better results for Spain than for other countries in Latin America. Some projects with this conditions have ranked well also in many countries in Latin America.

In my opinion you should choose the spanish version of the country in which you prefer better positioning, the one you have. And if you want to rank better in other countries you have to get links from those countries.

I mean, if you want to rank better in Spain, try to get good quality backlinks of your niche that are from Spain, specially those with .es and also .cat (Catalonia domain), but focus specially on .es domains or .com domains that you see that correspond to spanish people.

The same for Mexico but with .mx bakclinks. But with patience, don't build a lot of backlinks together.

Best wishes and good luck!!

Hi Mike,

I recommend you to read this guide of spam score from Moz:

https://moz.com/help/guides/link-explorer/spam-score

Start reading on this part: "Another site's Spam Score - Again, this doesn't mean that these sites are spammy. This percentage represents a wide variety of potential signals ranging from content concerns to low authority metrics. Since this is just based on correlation with penalization, rather than causation, the solution isn't necessarily to disregard sites or disavow links with higher Spam Scores. Instead, we'd recommend using it as a guide for kick starting investigations. Be sure to check out a site's content and its relevance in linking back to you before disregarding or disavowing."

I personally never use Disavow Links Tool. I manually delete links or simply create new ones to reduce to percentaje of "spammy links" or the percentaje of links that have the same anchor...

But if I had to say a spam rating where I would use the disavow links tool, it probably would be higher than 60-80%, depending on my personal opinion of how spammy I see the website. If I see it very spammy, higher than 60%, if a don't see it very spammy, higher than 80%.

Hope that helps

Hi Ewerton Silva,

I managed some projects in spanish that needed good rankings in Spain and also in Latin America. I used for them a .com domain and spanish from Spain, it worked well. But I think you can also use spanish from other country like Mexico, I've seen some websites from Latin America countries that rank well in Spain. Maybe you should choose the spanish from the country in which you want to rank better of all.

I would have only one domain and make the same content for all the countries, because there are a lot of countries on latin america and its difficult to create the same but different content to a lot of countries, and you also have to create a backlink campaign for each of them and is a lot of work.

It's better if you focus your efforts on a single web, but try to build backlinks from all the countries in which you are tryin to rank.

Hope that helps!

In my opinion, all the keywords related to a specific search, add value to it, and the more keywords you mention related to that search, Google considers that you are covering more about that field, which is positive.

In fact, I personally use to analyze the most mentioned keywords by the sites on the first positions on SERP's in Google, usually the top 10, and try to include all those keywords in the texts of my website, or a important part of them, as long as there is a natural and logical way of mention them, this includes brand keywords.

Hi Nigel,

obviously the content shouldn't be the same. There are many things to say about each topic, or many ways to say similar things without saying the same...

Hi mlb7,

Matt Cutts explained this around 2015:

When you are disavowing links, you can know that a link in your disavow file is considered disavowed once you see that Google has cached the page where the link resides. But when it comes to reavowing, we have no way of knowing when Google is going to start counting that link again or whether it will be given the same weight.

Reavowing a link can “take a lot longer than disavowing it,” though no one knows how long that is. Google wants to be really certain that spammers are not going to try to figure out which links are helping or hurting them by doing disavow and reavow experiments.

I recommend you to take a look to this video from Matt Cutts: https://www.youtube.com/watch?time_continue=1&v=393nmCYFRtA

Sources:

https://searchenginewatch.com/sew/how-to/2409081/can-you-reavow-links-you-have-peviously-disavowed
https://ahrefs.com/blog/google-disavow-links/

Hope that helps, good luck!

Hi americancasinoguide,

you also can do both things, build and page on your site, and put in that page a backlink to your new domain.

About the importance of the keyword in the domain I thought that I was not important since some years ago, but I saw on a very interesting Semrush study from June 2017 (https://es.semrush.com/ranking-factors/) that all the important factors in these days are less important for the first position, because Google places much times in the first position a less popular site than others, but with a domain or brand that matches with de search made.

So, you have a very good base to go with your old domain, but I wouldn't discard to make a new one, and give the link juice of your old domain to your new one with a backlink placed in the most topic-related page.

Hope it helps!

Hi heleneolsen,

I'm not aware of a problem like the one you describe, but I personally never trusted much backlinks shown in Google Webmaster Tools, I preferr tools like:

Moz's link explorer > https://analytics.moz.com/pro/link-explorer/home

Ahrefs > https://ahrefs.com/

I recommend you to try them.

Greetings!

Hi DGAU,

it's a difficult question. I have used this technique 2 times (redirect a broken link on a .gov site to my site) and in my experience it did not work very well, didn't see improvements on rankings, but I'm not really sure about if it can work in some situations.

Probably, if the link was broken for a short period and you redirect it soon, it will be much better that if it has been a long time broken. If it's broken and you inmediately redirect it would be the perfect situation, each day from that I think it will give less link juice.

Just my opinion.

In any case, you don't have anything to lose by doing the redirect to your deeper directory, try it.

Greetings

Hi vtmoz,

I recommend you to redirect all that 404 errors. In my opinion a clean web without errors performs better on Google.

If they're too much, you can install a plugin like:

https://es.wordpress.org/plugins/all-404-redirect-to-homepage/

https://es.wordpress.org/plugins/404-redirection/

https://es.wordpress.org/plugins/redirect-to-404/

Hope that helps.

Greetings!

Hi Gerard,

Google sometimes does weird things that is very difficult to understand. I've seen and compared both sites and yours at Seo Onpage is much better, because the other one is very poor at content and number of pages.

The only 2 things that can make sense are the domain name (your competitor's domain name includes "taxis") and the backlink profile, so like you cant do nothing about the first thing, I recommend you to replicate the links they created that you don't have:

https://analytics.moz.com/pro/link-explorer/overview?site=www.lewestowntaxis.co.uk&target=domain

https://ahrefs.com/site-explorer/backlinks/v5/external-per-domain/subdomains/live/all/all/1/ahrefs_rank_desc?target=www.lewestowntaxis.co.uk

Maybe that helps.

Good luck!

Hi seoanalytics,

Your keyword should appear several times throughout the content and in my opinion it should appear in all possible variants and also with synonyms. So it could be sometines noun subjet and others predicate, both things.

Greetings

I usually use nofollow for links that point to pages like "Privacy policy" or "Legal advice", and noindex in those pages.

I don't do it for authority, I do it for duplicated content, this pages a lot of times have very similar content to the same pages in other sites.

Yes, like Tawny said, it can take some weeks even months to reindex specially if your site doesn't change a lot along time.

Be patient

You can try to copy your competitors linked domains using backlink analyzer tools like the one Moz has:

https://analytics.moz.com/pro/link-explorer/home

Good luck!