Welcome to the Q&A Forum

Don't be so sure Sean, they can be really tasty together:

http://1.bp.blogspot.com/-4ECq2gWKB3E/UhMuBqPq1kI/AAAAAAAAJAo/itkrjMcbENY/s1600/p5.jpg

Hi again,

sorry if I have not expressed myself very well.

In my opinion, you would have only 1 page for each of those tools (with all the conversion options), and along the text of that page (+ title & meta description), there would be optimized the generic keywords like "replace character tool", "replace characters online"... and the conversion specific ones like "replace space with columns", without abusing to avoid keyword stuffing / spam.

The same for the Convert Image Tool, just one page, like this people did: unit-conversion.info with the conversion text tool and all the others.

More pages than that would surely create thin content and would divide the authority between all that pages instead of having all that authory in 1 quality page that optimizes along text and metas the most searched of the conversion options of each tool.

In any case, if you create additional pages for the most commonly searched-for variants (just a few), that could be acceptable as you said.

Greetings!

Hi tangjianghuan,

I personally don't think it can have a negative impact to SEO because you are talking about really different things. The benefits from eating potatoes and the benefits of eating apples are quite different, and this difference will be reflected on each of this articles, so if you have original and interesting content for each of them, you should not worry about the similarity of the title.

In fact, I've seen websites that work well on Google of this kind:

thebenefitsofeating.com (with pages for the benefits of eating each type of aliment)

With this pages, you are saying to Google that the topic of your website is "benefits of eating different aliments", and if you are always talking about vegetables and fruits the topic would be "benefits of eating vegetables and fruits" (a more specific topic and easier to rank with), and you are increasing the topic relevancy of your website for each article about "benefits of eating differentes aliments" or "benefits of eating vegetables and fruits", whichever is your case.

Hope that helps

Hi

It's a difficult question.

By one side, it would be interesting for the searcher to have directly access to the tool with the exact function they are looking for.

By the other, many functions are very similar and they will surely have very similar content that doesn't provide new interesting information (thin content).

I think you should go for the point between this sides. I mean, you can create many different tools, but tools that group all similar functions.

For example:

Replace Character Tool (you can replace with this any character or text by any other). Here you have an example of this tool: http://www.unit-conversion.info/texttools/replace-text/. In this tool you can moderately optimize all the keywords related to the different functions, by mentioning them on the text, h1-h2-h3, or in the Title / Meta Description. Don't try to optimize all different variants because there are too much. Go for the most searched ones (use Google Keyword Planner or a similar tool to identify them). You should also optimize the variants of "replace character tool" like "replace characters online" or "replace text tool", (important to also use "free" if the tools are free)

The same for image conversion with Convert Image Tool ("online picture conversion" + "free convert img tool"... + most popular img format conversion like "png to jpg conversion tool"), all in the same page.

Hope that helps!

Hola Manuel,

correcto. Es mejor crear una url principal para la página de la campaña especial y categorías para la campaña especial y optimizar todas ellas para el tema de Black Friday o la campaña que sea, pero mantener los productos en las urls de siempre con el descuento adecuado.

Esto se debe a varios motivos:

1. Vas a generar contenido duplicado si creas una versión alternativa de cada producto, a menos que cambies bastante el contenido de cada uno de ellos y toda su optimización, y aún así corres el riesgo de tener "thin content" (contenido que aporta poco o nada al usuario) y no ser bien posicionado por ello.
2. Es muchísimo trabajo hacer lo anterior medianamente bien a menos que tengas muy pocos productos en tu tienda.
3. Las nuevas urls de productos tendrán una autoridad de página muy baja o más bien nula (PA)
4. Las búsquedas con palabras clave que incluyan tanto un producto concreto como una mención a la campaña tipo "Zapatillas nike Air Jordan Black Friday" van a ser escasas, y además al tener una categoría de "Zapatillas" o algo similar en este caso, en la que salen este tipo de productos listados junto con diferentes menciones a lo largo de la página de la keyword de la campaña, tendrás en esa categoría optimizadas búsquedas de este tipo.

Es mucho más sencillo evitar el contenido duplicado y el "thin content" si trabajas con una página principal y unas cuantas categorías, ya que vas a poder centrarte en crear secciones más únicas y originales en contenido y optimización.

En cualquier caso te recomiendo que dichas categorías no incluyan exactamente los mismos productos que las categorías de tu web para no caer en duplicidades (si simplemente no tienes todos los productos de cada categoría en promoción ya tienes arreglado esto). Quiero decir, si por ejemplo tienes una sección de "Zapatillas deportivas" con 80 productos, si tienes 50 de ellos en promoción y los otros 30 no, perfecto, si tienes los 80 en promoción y por lo tanto esa nueva categoría va a incluir exactamente los mismos productos que la otra, puedes hacer clasificaciones un poco diferentes, más genéricas o más específicas. Esto facilitaría evitar este tipo de problemas. Por ejemplo si tienes categorías de "Zapatillas deportivas", podrías usar categorías diferentes como "Zapatillas de futbol" que por ejemplo incluyera 25 de esas 80 + "Zapatillas de basket Black Friday" que por ejemplo incluyera 15 de esas 80 + otras o alrevés.

Por último, recordarte que cuando termine la campaña, no elimines tus urls para la campaña sin más. O bien utilizas un 301 para redireccionarlas a la home o a la url más similar en cada caso, o te las guardas para el año siguiente (puedes quitar los links internos a la sección pero no eliminar la misma).

Espero que mi respuesta sea de ayuda

Un saludo y mucha suerte con tu web!

Hi Luca,

there should be no reason to link to ProductY.com if it's an empty web that you redirect to www.CompanyX.com/ProductY, unless you create those backlinks, and if you create them, better to point them directly to www.CompanyX.com/ProductY

If there is some reason why someone naturally could create backlinks to that domain that I'm missing, in that case it could help, and it would transfer link juice to www.CompanyX.com/ProductY

If your company wants to do this for marketing purposes, go ahead, it won't benefit your SEO but it won't either harm it.

Greetings!

Hi Luca,

in my opinion the best way to proceed is to use your old domain that has a good domain authority and create a subfolder on it, with internak link/links in the Homepage to it. A new website in a new domain will do nothing in a extremely competitive market.

I don't understand the second part of your question. A new website will stop existing if you redirect it with a 301 redirect to the folder on the old domain, and if it's new, it wont give any authority to the page of your product on the old domain.

What I could suggest you in terms of SEO, is to create that new page in the old domain and proceed with a little quality link building campaign destined to that url (quality press articles could be a good option), and probably a social media campaign also would help directly to the promotion of the product and indirectly to the SEO of the product page.

Hope that helps

Hi Kate,

I never ping the links I build, i don't see it worth. If they are shared in social media it's much better, specially if they are shared by many people.

As you do, I would just save them on an excel file taking note about the date it began to be online in the web, the anchor text, if it's follow or nofollow and the type of web where is it. This list can serve you to build links moderately and irregularly in time to seem more natural,to control if some links or webs disappear, to build links of the type of link or anchor you need more (exact anchor, phrase anchor...). Here you have a good article about the anchor text: https://ahrefs.com/blog/anchor-text/

You can also use this list to do second-tier link building, pointing with these new links (tier 2) to the first links you created. I leave you here an article from Julie Joyce about this:

https://searchengineland.com/importance-second-tier-links-242941

Good luck!

I've seen a lot of websites that do similar things and rank high on SERP's...

Sometimes this can be explained in some part by a good backlink profile, old domain / website, high amount of content (if the content is relatively original and varied), or because the niche is more receptive to this type of content (when it's something relatively common on your niche)... and other times simply makes no sense why things like this are working in Google for years without getting automatically or manual penalyzed.

Iv'e seen webs with so big keyword stuffing repeating a keyword about 500 times in the homepage, and being ranked in the top of Google for that keyword without seeing nothing internal or external of that website appart of this that can explain that awesome ranking. It's so frustrating knowing that this is penalized by Google and some of your competitors are doing it with impunity while you can't or at least you shouldn't...

Hi seoman10,

there is no penalty for duplicated content but rankings can be impacted negatively because of the duplicated content and your web may have a worst performance on Google.

This is because Google will waste many time searching in all your similar content to decide which page to show in the search results, wasting also your "crawl budget", and probably will also divide the authority between more than one of the similar pages, losing authority in this process.

Also, Google may choose to show in the search results a filter version of the page that is not your preferred one.

I recommend you to use canonicals to solve this problem, pointing all the filter versions of the page with canonical to the non-filter one.

Hope that helps

Good luck!

Hi again!

I think the question you are asking has been already answered in this community right here:

https://moz.com/community/q/is-affiliate-duplicate-content

The conclusion is to:

• OPTION 1) Avoid identical content on affiliate sites and demand affiliate sites to write their own original content.
• OPTION 2) Demand affiliate sites to canonicalize their urls with duplicated content to your urls.

Hope that helps

Hi,

I recommend you to read this article from Nicole Grodesky that explains very well the effects of affiliate marketing & links on SEO:

https://powerdigitalmarketing.com/blog/how-does-affiliate-marketing-affect-seo/

Greetings!

Hi Matt!

I've seen information about 2 algorithm updates in the last 2 weeks:

June 18: https://www.seroundtable.com/google-algorithm-update-signals-chatter-25915.html

June 8: https://www.seroundtable.com/google-algorithm-update-on-friday-june-8-25877.html

Greetings!

Hi again Kate,

you can "fetch as Google" that url on Webmaster Tools https://www.google.com/webmasters/tools/googlebot-fetch and then "request indexing".

Here you have more information about it: https://support.google.com/webmasters/answer/6065812

Greetings!

Hi Ewerton,

in my opinion the best choice is your personal choice, a canonical from the short and new version of the content to the long and old one.

Greetings!

Hi Kate,

Google has reindexed your homepage today (19 Jun 2018 02:38:44 GMT), but instead of showing the title you have "Online Payday Advance Loans - No Credit Check | Payday Sunny" is showing this one: "Payday Sunny: Online Payday Advance Loans - No Credit Check". ¿Right?

It's the same but Google changed the sequence.

I recommend you to read this: https://yoast.com/google-page-title/

"Google does all sorts of things to your title. It sometimes replaces it with parts of your URL, but it’s also known to add the brand to the end of your title, or just completely rewrite it when it feels like it"

About your meta description Google is showing searching by a site this: "Payday Sunny provides an instant payday advance loans online. Get cash advance loans amount $100, $500 and $1000. Apply today.". That's the meta description you have, but Google can also do all sorts of things to your meta description depending on the search an what Google considers for that search.

About webmaster tools don't trust much their data about crawled backlinks, it's not very good. You can see better the backlinks with tools like https://analytics.moz.com/pro/link-explorer/home or https://ahrefs.com/dashboard/metrics

But probably this tools won't either show all the links that you built. Some of them because it's too soon and the tool will take more time to find this links (specially Webmaster tools that is a bit slow for this), other tools simply won't never find them and others links maybe won't be never found by any tool because the page with the link has a noindex or is blocked by robots.txt, this has happened to me sometimes and I finally found this problem in some pages with links like on Themeforest profiles.

The best you can do is to use all this tools to watch the backlinks and you will find more than using just one.

Hope that helps Best wishes!

Hi kh-priyam

Many people use a product ID in the link because many CMS automatically create this ID in the url, and if you don't install a plugin for friendly urls, this ID will be there.

There is no advantage for ranking better with product or categories ID. In my opinion it doesn't matter if you have an ID if the rest of the url is friendly, but some people think that urls without ID are better, so I recommend you to don't have a product ID in your urls.

Greetings

Hi sl_pa,

I don't know how Alexa calculates its bounce rate data, but I have found this: https://www.quora.com/How-does-Alexa-define-bounce-rate

Maybe that helps.

In any case, you can't trust much this stats from Alexa, but as you said, it can give a general figure. The perfect tool to see bounce rate is Analytics, but you can't see your competitors stats with this tool...

Greetings!

Hi sl_pa,

1 & 3) Yes, bounce rate affects SERP ranking and time on site also affects SERP ranking, in fact, they are 2 of the most important factors in 2018.

Take a look at this Ranking Factors Study from Semrush, it's very interesting: https://www.semrush.com/ranking-factors/

4) You can see your competitors Bounce Rate with Alexa: https://www.alexa.com/siteinfo/

2) Maybe you should try to imitate the model of the competitors that are performing better on Google, the ones who have top rankings and the ones who have a lower bounce rate.

Hope that helps Good luck!!