Questions
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Looking for a Social Analytics Reporting Platform
Hi! I know this question is a little dated, but I still thought I'd chime in here in case someone else is looking for an answer! I'll start off by saying that I'm not unbiased, as I work for DashThis. However, as a marketer, it's still a tool that I'd be using even if it wasn't where I worked. It offers over 30 integrations (Google Analytics, Google Ads, Moz (and other SEO platforms), Facebook Ads (and other social media platforms), etc.), and one of the main advantages here is that the learning curve really isn't steep: there's absolutely no coding required when you're connecting your integrations. If you want a report that looks attractive, and is also easy to understand, I think DashThis does the trick pretty well. And if you want to get started even more quickly, you can choose a preset dashboard template instead of starting from scratch. They've been created with our internal marketers to reflect the most commonly tracked KPIs for certain themes (SEO, social media, web analytics, etc.). Plus, you can include as many of your platforms into the same report, so there's no hopping from one dashboard to another, which seems to be what you're looking for, right? You can also create an automated email dispatch schedule so that your dashboards get sent to your clients or the rest of your team (depending on for whom you're creating your reports) automatically. And since they'll receive a URL, they can access their dashboard wherever they are. Plus, your data updates itself automatically - for example, if your client wants to consult his/her dashboard mid-month, your data will be up-to-date until that point. If you have any questions, please do let me know, and since this was posted a while ago, I hope you've found a tool that works for you in the meantime! Cheers, Nathalie
Social Media | | Nathalie-at-DashThis0 -
Should I Redirect Pagination?
I think it's better to redirect to the main category page on the new platform. Perhaps they've got some external links that point to these pages. And this will tell to bot that now there's only one strong page instead of several.
Web Design | | Bigb060 -
What Does Your "Campaign" Process Look Like?
Very open question, campaign process is dependant upon the business model, target audience, budget, and expected outcomes. So it would be vastly different however I assume the questions is trying to ascertain and compare the base processes that would be undertaken and how those are prioritised. We conduct a lot of time initially gathering and reviewing intel about the business, domain history, WMT, GA etc, I think this is a given for quality process to be established from evidence. How you interpret the priorities from this data depends upon the outcomes you wish to reach, the more competitive and broader the targets the more consideration comes in towards the quality content assets both onsite and creatable. Outreach and Content needs to be thoughtful, creative and above all sharable across Social platforms. So this activity along with other quality linking processes, competitive, keyword and link research are created to bring together both onsite and offsite work we do. Once you have placed a stake in the ground at the start, we generally see uptrends in traffic and more importantly new customer engagement within a short timeframe, again this is dependant upon what your initial intel work reveals.
Inbound Marketing Industry | | YOM0 -
Recommended Schema for a Collection/Category page?
Hi Dylan, As Patrick said, you can use the category mark up in Offer from Schema. Aggregate rating is another one that may be useful as this can be used for a collection of reviews and ratings rather than for individual products. While we're on this topic, I thought I'd link to this excellent guide on microformats which may come in handy as you're working through this for your client: http://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/ Cheers. Paddy
On-Page / Site Optimization | | Paddy_Moogan0 -
Pages with rel "next"/"prev" still crawling as duplicate?
Hi Dylan, Just wanted to check and see if this took care of your duplicates, and if you have any more questions. Happy New Year! Keri
Intermediate & Advanced SEO | | KeriMorgret0 -
Local SEO Question: Domain Wide Vs Specific Page
Thanks for the Wisdom David! This really helped out ! I totally agree on EMD's - that said I don't believe I could swing this one on management and the developers. A lot branding already tied to the domain that would make this into more of a total re-brand project vs. just a merger. Thanks again!
Vertical SEO: Video, Image, Local | | paul-bold0 -
Regarding Infinite Scroll
If your scroll, is not that large, them you can load all the html with the page and display it on scroll. this way it is all indexed, but if it is truly a lot of data and you are using ajax to get this data, then you need to ask yourself, do I really need the content indexed. If yes, then Johns idea is a good one, albeit not necessary a nice looking one, depending on the design
Web Design | | AlanMosley0 -
Sitemap & noindex inconstancy?
The site map is an indication to Google to crawl those pages, there are instances where people have meta tags with noindex, follow and would list them in their sitemaps so that Google will crawl all the links listed on the page but not index the page itself. The meta tags or headers on your page will be the signal to Googlebot on how to handle that page regardless of your sitemap and whats on it.
Technical SEO Issues | | gazzerman10 -
Remove Directory In Webmaster Tools
This might do what you want http://apps.shopify.com/power-tools-bulk-edit-tags
Technical SEO Issues | | BlueprintMarketing0 -
CMS dynamicly created pages indexed?
Hey Dylan Either of those are possibilities for Google finding and indexing a page like that. There could be many ways that happened - I've seen them spider "links" in a drop down depending on how it's implemented. One thing you can do to check how, is looked at the text-only cache of the page (type cache:www.domain.com/page-name in your browser and click text only) - and look to see if the drop down items actually appear and clickable links. You can also try crawling the site with Screaming Frog and set the user-agent to GoogleBot and see if they got picked up. If the filter is just for example re-sorting the list of items in a category, there is probably not a need to have this crawled or indexed, because it's just the same content in a different order. If you do want to remove them from the index, you will want to add a meta noindex tag to the HTML, wait for them to drop out of the index, and then block crawling with robots.txt or nofollow the links that might be generated. Hope that helps! EDIT - I'd also check to be sure they are not showing up in your XML sitemap.
Web Design | | evolvingSEO0 -
CMS Auto Generated Sitemap Work Around?
Hi Dylan, I haven't worked much with the technical side of Shopify, so wasn't aware of this. Very prohibitive though. I hope you can get this sorted OK. -Andy
Technical SEO Issues | | Andy.Drinkwater0 -
Double, Triple Brand In Title ?
To add to what the others have written: Consider writing your title tags for the users as well. What does your page content offer them? Ranking is only 1/2 of the battle. You need a snippet that gets people to click your result as well.
Keyword Research | | anthonydnelson0