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Hi there

In my opinion, yes and no. Yes, because it gives proper ranking credit to the page that has the original content, but no, because it's not a redirect, so there is no equity being passed technically.

There's not a real direct way to answer it in my opinion, so it's kind of hard to have a definitive answer, because there is being credit passed, but not in the form of link equity.

Hope this helps! Good luck!

Hi there

Just piggy backing on SMG here - if anything about the site is changing during this migration (URLs, structure, content, etc), make sure you go through this guide to make sure your bases are covered.

Hope this helps a bit as well - good luck!

Good call EGOL! If you take option C Tracy, here is a way you can get started: How To Do a Content Audit - Step-by-Step. I am sure EGOL has resources he can point you to as well if you need them!

Good luck!

Hi there

Yes, I would consider this a priority as you want to have the most upto date and relevant markup on your site, so that crawlers can better understand your important information and attribute the right properties to your site/content.

I would also focus on Schema, as it's recognized by major search engines like Google, Bing, Yahoo, and Yandex, so you are pleasing multiple crawlers at once. Pages that have this markup also tend to rank four positions higher than pages without. So it is definitely worth the investment of time.

Hope this helps! Good luck!

Hi there

I would first run a content audit to see if pages are worth keeping, updating, consolidating, or eliminating.

From there, I would check out this migration resource from Moz to make sure you properly move your website.

Also, take a Google's move your site resource.

All of the above will take some research and conversations, so make sure that you take an inventory, vet it, and know what to do with that content once you do your research.

Hope this helps! Good luck!

Hi there

I would search the page in Google and see if the meta description is reflection. I would also make sure that ScreamingFrog is seeing those as well.

I have had clients that used this and it worked, so I wouldn't be too concerned. But I would definitely search and see if it appears. If it doesn't, I would go with the standard method of implementation.

Hope this helps! Good luck!

Hi there

Based on your research, if you feel it's better to repurpose than to redirect, then go for it! Especially if you feel the content does have value and it's merely some on-site optimization and making sure your content / goals / on-site factors align with your audience goals.

Hope this helps! Good luck!

Hi there

Based on your Home > Category > Product Page layout above, yes, this is logical. I would also make sure that your URL structure follows this as well. Also, make sure your sitemap is up to date and submitted to Search Console and Bing.

I would also look into breadcrumbs as they help structure your site and can help users understand where in the website they are.

Hope this helps - good luck!

^ Answer, in the simplest form.

Hi Gary

No problem, I am happy to help where I can!

Another thing - "The apparent value that I am told it does is it gets the site indexed quickly. I am using another partner who is implementing this program for me. They assure me that it is legal and valuable." Pew.

Trust your gut, man. If you're just starting out and you're seeing stuff that doesn't feel right, that's great intuition to have and will get you far in helping your clients out. Sadly, a LOT of people in this industry take the other road and get a lot of people/companies burned in the process.

You're going to do great, just keep following your instincts and learning as much as you can!

Now go school those other guys

Good luck!

Hi there

I recommend you run through the following:
International SEO (Moz)
The International SEO Checklist (Moz)

I also recommend reading up on Google's International resources - ALL of this will help you get started from a Google standpoint.

Bing also has ways to geo-target your website and target languages.

All of the above will help you immensely, I recommend reading all of it!

Hope this helps! Good luck!

Hi there

I would check out the following resources:
International SEO (Moz)
The International SEO Checklist (Moz)

...for reasons of proper tagging and targeting.

I would also heavily consider your audience. What I mean by that is users have different intentions when searching for the same products, and that tends to extrapolate when you add a regional element to it. I might not find the same content as someone in the UK or South Africa beneficial, and vice versa. You have to be mindful of how your audience is different in different regions, so make sure that the content, if not anywhere else then make it the blog, is targeted and unique to the regions it's supposed to be reaching.

If you're an eCommerce site, I highly suggest this resource from InFlow.

That would be my main focus - develop content for specific regions so they feel like it speaks to them. If you have three sites, keep the branding consistent, tag them properly, but give a personalized regional experience to each.

Hope this helps - good luck!

Hi there

I think it can help indirectly. Especially as Google associates your brand and website to particular topics (if you are optimizing properly and writing great content). If you are killing it from a topic association level, I can see having "SameAs" markup possibly benefiting your brand on a non-branded level as those topics are associated with your site and Google (and other search engines) notice those SameAs connections to your other platforms or areas, and possibly return your site or other channels in non-branded search.

That's my take. Excited to see what everyone else says - great question! Good luck!

Hi there

I would check and see if this resource link needs to be updated, and if you still use it, update it in your template.

If it's no longer useful or available, remove it.

Hope this helps! Good luck!

Hi there

I would check out Moz's migration resource as it has a lot of great tips for you to consider and check off.

I would also check out Google's Move your site resource, as they have best practices for you to follow as well.

Lastly, I would check out Rand's Whiteboard Friday regarding this topic called Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands?

Whatever you do, focus on the user and what would work best for them. SEO and appeasing the search engines is super important as well, but if you figure out what works best for your audience and their experience on your website, then the search engines are usually cool with what you do, as long as your actions fall within their best practices in the resources above. Usually redirecting pages to their most relevant new page is the best way to go.

I would also make sure you conduct a proper backlink audit and figured out if there are any backlinks to update, remove, or disavow.

Hope this all helps! Good luck!

Hi there

It appears Google had a bug. You can read more about it here.

TL;DR - "This is not uncommon for the Google Search Console, formerly Google Webmaster Tools, reporting interfaces to have glitches. But this one is one of the more serious ones...If you see your page count drop like this in Google Sitemaps reporting, you are not alone, Google is working on fixing it." Hope this helps! Good luck!

Hi there

Ideally, if you're trying to capture regional or international traffic, you would have different directories or ccTLDs dedicated to targeted content for specific audiences in different countries.

You can learn about how to do so here:
International SEO (Moz)
The International SEO Checklist (Moz)

By following the resources above, you can target your site and content more specifically which would see you having much better chances of success in international visibility.

To me, it just creates a confusing user experience (most important) and can also confuse crawlers, decreasing your chances of visibility, especially if it's not targeted. It could potentially be viewed as spammy as well, since the site is in English, and you're trying to capitalize on foreign traffic. Review the resources above and those will help guide you.

Hope this helps! Good luck!

Hi there

This sounds relatively good to me. I would check the following:
Web Site Migration Guide - Tips For SEOs (Moz)
Move your site (Google)

Both of these resources will help you, step by step, from a best practices and SEO aspect. I'd also make sure you do a thorough backlink audit, updating backlinks you wish to keep and removing/disavowing those you wish not to or are irrelevant to your website.

If you properly redirect and map your old domain to new, as well as notify Google the site has moved, and update your sitemap accordingly along with your internal links, then Google will notice this change as soon as they crawl your website.

Hope this helps! Good luck!

Hi there

There's really no yes or no answer to this. It really depends on your audience, how much content they consume, and also how often you think you can write without repeating or creating duplicate content.

If you feel you can write a quality blog post everyday that will help your users in an entertaining and informative way without burning yourself (but mostly them) out, then I say go for it.

To me, it doesn't sound very necessary unless you have a huge site with a huge audience that spans multiple facets of your industry, but I don't know, only you know that.

I would focus more heavily on writing unique content that has a clear goal in mind for the user. I would distribute that content more meaningful ways that actually reaches your target audience and they can see it when they need to.

If you can nail the steps above down, then creating THAT much content isn't necessary, because the pieces you ARE creating are thought out and have a clear agenda and are easily measurable.

Hope this helps! Good luck!

Hi there

If you submit your sitemap through Google Search Console, it will let you know if it finds any errors or issues. I highly suggest utilizing this as it will point you to the issues and how to correct them.

Hope this helps! Good luck!