To redirect or not to redirect, that is the question

[Nobody1596916721222]

I work for a software company that is redeveloping the website (same domain.) We have tons of content in the form of articles and documents for support, how to use the product better, case studies, and blog posts. I've downloaded a landing page report and many of these have low impressions and little or no clicks (some ranked high other very low.) Should I redirect all this content to the new site where some of it won't exist or forget about it because of the lack of juice?

Is there a rule-of-thumb threshold for redirecting for content?

[PatrickDelehanty]

Hi there

I would first run a content audit to see if pages are worth keeping, updating, consolidating, or eliminating.

From there, I would check out this migration resource from Moz to make sure you properly move your website.

Also, take a Google's move your site resource.

All of the above will take some research and conversations, so make sure that you take an inventory, vet it, and know what to do with that content once you do your research.

Hope this helps! Good luck!

[Nobody1596916721222]

I've done all of that minus the Google resource. You'll notice I mentioned that most of the content ranks very low and has very low engagement. I'll take it that my research and intuition is that our site won't be harmed by merely re-purposing the content rather than using a redirect for each one.

[PatrickDelehanty]

Hi there

Based on your research, if you feel it's better to repurpose than to redirect, then go for it! Especially if you feel the content does have value and it's merely some on-site optimization and making sure your content / goals / on-site factors align with your audience goals.

Hope this helps! Good luck!

[CommT]

I would redirect if you can as there may be duplicate content issues if you simply republish without them...

I would also check that your content hasn't been copied by any external sites as well as we neglected this and lost rankings as Google thought we'd nicked the content when we redeveloped our websites. It all worked out OK in the end, we did the DMCA request, and sent letters to the people who copied us asking for removal but it was a pain in the proverbial - and entirely unnecessary if we'd have done this before we switched to a new site hierarchy.