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screenshot?

if English is your default language, keep that at the root (which I already see you guys implemented- nice!) and use subfolders for the remaining languages. be sure to use hreflang markup to let crawlers know which pages are translated versions of which pages.

Check out http://searchengineland.com/the-ultimate-guide-to-multilingual-and-multiregional-seo-157838 (+ sources at the bottom)

Here is what Google sees and indexes for that page: http://webcache.googleusercontent.com/search?q=cache:https://www.whichledlight.com/t/gu10-led-bulbs&num=1&strip=0&vwsrc=1

Be sure you follow all of the steps on https://support.google.com/webmasters/answer/6033049?hl=en

your "support.at-net.net" subdomain hasn't been redirected

You have an extra 301 redirect which doesn't help. Why aren't you using your root domain as site index?

http://at-net.net --> https://www.expertip.net/ --> https://www.expertip.net/en/computer-support-cloud-services-cybersecurity-solutions/

We need more info. Site? URL the 404 had an inbound link from?

While going through your site, the crawler encountered a link that it followed which resulted in the server returning a 404 status code (not found).

I respectfully disagree. While it may not be considered duplicate content, it also can be. In fact, if you look at Google's own suggestions on https://support.google.com/webmasters/answer/66359?hl=en:

Minimize boilerplate repetition: For instance, instead of including lengthy copyright text on the bottom of every page, include a very brief summary and then link to a page with more details. In addition, you can use the Parameter Handling tool to specify how you would like Google to treat URL parameters.

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So sure, Google says you shouldn't worry about it but if 10% of your pages content is repeated on each page, that could or could not be an issue.. why take that chance? If your actual products don't have much unique content to describe it, the boilerplate content reduces the relevance of the page.

You suggestion of a "pop-up/model window on a single page linked from the product pages" is the best way to minimize boilerplate content and avoid any chance of worse rankings.

If you could keep the .aspx pages at their old locations, you can add aspx redirect code: http://www.rapidtables.com/web/tools/redirect-generator.htm

Here is Google's official recommendations for website testing. According to them, no amount of cloaking is okay. Try using one of the other methods suggested.

i'm seeing difficulty of 30-40 for cheap phones (depending on country): https://moz.com/explorer/overview?q=cheap+phones (watch the video that pop's up from Moz's chat helper)

Check out https://moz.com/help/guides/keyword-explorer for more in depth info on how the scores are calculated.

How is the Difficulty score calculated?

Keyword Difficulty takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through-rate of a given page (putting more weight on higher-ranking, more visible pages and less on lower-ranking, less visible pages). The formula also accounts for newer pages on powerful domains that may have DA scores but have not yet been assigned PA values.

What is Opportunity score?

Opportunity Score is designed to calculate the relative Click-through-Rate (CTR) of the organic web results in any given Google Search Engine Result Page (SERP). Google SERPs that have very few non-traditional ranking features and are more similar to the classic “ten blue links” only model will have very high Opportunity Scores. SERPs that have many features - like images, ads, news results, answer boxes, knowledge graph panels, etc. - will have much lower Opportunity scores. We use an averaged CTR model derived from our anonymized clickstream data to build this useful metric and apply it based on the features we see in Google’s results.

Yep, your canonicals are incorrect which is likely causing the issue. You have all of the office locations canonicaled to https://www.hrblock.com/tax-offices/local-offices/index.html#!/en/office-locator/ and Google is determining that these are separate pages that should be indexed individually. That's probably why they add extra to the title to differentiate the pages.

Instead, on http://www.hrblock.com/tax-offices/local-offices/#!/en/office-profile/3704?otppartnerid=9192&campaignid=pw_mcm_9192_5138 you should have a canonical pointing to http://www.hrblock.com/tax-offices/local-offices/#!/en/office-profile/3704 (the one listing I'm seeing that loads correctly has that style URL in serps).

Try fixing your URLs, and wait for Google to recrawl/index the urls.

Where is Google finding these URLs? I don't see the variables when I browse through the website.

If the pages are already indexed and you want them to be completely removed, you need to allow the crawlers in robots.txt and noindex the individual pages.

So if you just block the site with robots.txt (and I recommend blocking via folders or variables, not individual pages) while the pages are indexed, they will continue to appear in search results but have a meta description of (this page is being blocked by robots.txt). However, it will continue to rank and appear because of the cached data.

If you add the noindex tags to your pages instead, the next time crawlers visit the pages they will see the new tag and remove the page from the search index (meaning it won't show up at all). However, make sure your robots.txt isn't blocking the crawlers from seeing this updated code.

Here are the 4 you should submit (if you don't have the site in https, can just do the first two)

1. abc.com
2. www.abc.com
3. https://abc.com
4. https://www.abc.com

the http:// is the default protocol so no need to do both http:// and without any protocol

Yes, that would do good. Since content is identical for each of these products, there should only be 1 URL with all of the variations of that product in order to consolidate all of the authority. If you want to keep all of the variations in search, look into creating anchor links that point to the same "master" url. e.g. http://www.prams.net/easywalker-mini-buggy-lightweight-union-jack-b can be linked as http://www.prams.net/easywalker-mini#union-jack

That way, the URL is the structure is more SEO friendly but aesthetically the site is identical.

Search engines won't index anchor URLs so that's not an option.

Does the staff category page have the bios loaded into the HTML on page load? If so, redirect to the staffers category page. If not, you need to come up with another solution (where the bio content is on a page(s) that can be indexed).

Check out the link intersect tool: https://moz.com/researchtools/ose/opportunities/link-intersect?site=fillinyoursite.com

You enter in a bunch of your competitors and it tells you which pages have backlinks pointing to them. The more competitors a page links to, the higher chance you can have your site added there as well.

I don't believe they currently do this. So reorganizing, rewording + adding additional info/links would make the resource pages even better. Just be sure to give credit where it's due.

yeah, if you search for a facebook page on majestic, it will return backlinks to that specific page. you're right about that not being the case for OSE.

Majestic provides data for FB pages.

To your point, a backlink from a high authority FB page may be weighted more than one from a new/fake one.

i recommend developing dedicated pages for those keywords along with the town name (btw, you forgot to edit it out of your last example ). In addition, make sure your homepage contains all of those terms.

Just because you had your manual penalty lifted, doesn't mean the algo penalty (mainly penguin) was lifted as well. Be sure to check up on your anchor distribution to make sure it isn't over optimized.

That being said, we had a site in a similar scenario and ended up switching to another domain after a lack of results for a while. Depending on the extent of the negative SEO, it might be the easiest solution.