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You're right Paul - I was talking about the title.

The description is your call to action.

I think you are right. Industry descriptions can be very dry so I think it's important, and a much better read to make them sound natural but also vibrant and exciting. If I am going to book a cycle tour then I want to read how great it's going to be!

Hi Kingalan

I did offer to help after you emailed me. I emailed back but didn't hear anything back from you.

Regards

Nigel

Hi seoanalytics,

Haha, perfectly OK

That's completely OK, in fact, 'stop' words like 'the' 'of' 'it' and 'and' are generally ignored anyway. It also reads much more naturally so not only will you keep Google happy, the reader will prefer it!

Kind Regards

NIgel

Hi seoanalytics

The closer the keyword you use to that typed in the better the result. However, with the strength you are putting into the age I honestly don't think it matters. Just don't overdo the 'bike tours' part!

Regards

Nigel

Hi Tim

The domain authority is an arbitrary system used by MOZ. If the move is recent it will take time for MOZ to establish DA for the new TLD. It doesn't mean you have lost DA - assuming you have 301'd every page to the new equivalent .com page you have nothing to worry about and it will be the same assuming content and backlinks are the same.

Tell your bosses that the DA is the same and then ask yourself why you told them what it was in the first place, and concentrate on rankings of individual pages!

Regards

Nigel

Hi seoanalytics

In my experience, it does not matter. As long as the words are not repeated on the page distance isn't an issue.

Kind Regards

Nigel

Perfect! yes exactly - keep the focus on Piedmont.

You can still use Piedmont at the front of selected keywords as long as you don't overdo it. Keyword stuffing carries with it its own algorithmic penalty problems, so if try to restrain yourself when using it! Replace it with 'the area' 'the region' etc. If you do this well you will dominate SERPS

Regards

Nigel

You can have related topics on the page as long as they don't swamp the main keyword, making it invisible within the text. If you are going to do this then have a heading for each and continue like this.

"Barolo, set in the heart of Piedmont in the province of Cuneo is the perfect place to pack up your trail bike and hit the road. There are miles of country routes to choose from..........."

So you are weaving a story about how great these areas are to cycle in whilst occasionally mentioning the region and province, all of which are important baby anchor texts.

I am not saying 'don't' mention the towns - I am saying that if you do make it clear where they are and don't swamp the main keyword - i.e dilute it too much on the page. And, if Barolo is very prominent maybe consider a page for it.

You could end up with a category killer page of 1000 words + but remember that this pages need to keep the attention of the reader so pepper them with a nice balance of text and images.

In terms of the MOZ keyword tool.

Enter the term 'Piedmont bike tours' and filter by medium lexical similarity. You will see words like 'Cycle'', 'cycling routes' 'rental' ' trail'. Weave these into the sentences that you are constructing. It takes some skill to write in a fluid manner without repetition - make it for the reader, not Google - make it engaging so that people will read it - make sure all pics have different Alt text.

Regards

Hi SEOanalytics

If the page is about 'Piedmont Bike Tours' then make the Meta title 'Piedmont Bike Tours - Cycling in North West Italy" something like this and the same for the H1 - also upload an image with the same for the Alt.

You can then talk about the area on your page. I wouldn't be so rigid as to stick to one paragraph per town like Barolo but likewise, I wouldn't fill the page with mentions of those keywords too frequently because the subject of the page is Piedmont and the more you fill the page with towns and villages, the more you dilute the main focus keyword.

If you want to have separate cities/towns/villages e.g. 'Barolo Bike Tours' then consider that you may need separate pages. So these can all be listed on the Piedmont Bike Tours' page but with their own separate links off.

Search Moz keyword tool for additional keywords here: https://moz.com/explorer/keyword/suggestions?locale=en-GB&q=piedmont bike tours

You see how it doesn't mention the separate towns?

Regards

Nigel

Regards

Nigel

Hi Amber

The server or IP address has little to no effect on SEO. Your biggest concern is having a server that is close to your audience in terms of geographic location, that it is fast, and that you are not encumbered by the traffic to any other sites sharing the same IP.

For this reason, always go for a dedicated server which will have it's own unique IP and SSL certificate. Locate the second site on a separate server. The fact that they share the same neighbourhood or range of IP's is irrelevant.

We have covered this before so this thread might be of interest to you:

https://moz.com/community/q/ip-address-of-server-an-seo-factor

I hope that helps,

Kind Regards

Nigel

Hi SEOanalytics

The better a sentence is written with contextually strong keywords intertwined throughout, the more elegant it reads and the more professional it looks. Just compare reading Oscar Wilde to JK Rowling. Wilde's writing is poetic and richly written with proselike descriptions, fabulously florid verbs, alliteration and dialogue.

For me, it's important not to repeat nouns. for example 'The singer stalked the stage' (Subject, Predicate (verb), noun), then the singer leapt into the audience, smashing his face bloody on the ground'. You would change the second 'singer' to 'he' or 'front man'. There are a million examples and this is a very obvious way of using semantics.

There is an art to good writing and the Subject/Predicate/Object form is just a discipline to ensure you write in a clean and precise way. It's also good for SEO as it ensures that the correct keywords are used in the right way, using the correct tense and not stuffed.

One could imagine that if my sentence was targetting the keyword 'singers' then the use of alternative, or semantic would enhance the SEO value of the piece.

There is rather a wonderful video here: https://www.brightstorm.com/english/grammar/sentence-basics/subject-predicate-and-objects/

But of course, I have tried to explain the practical use of this in relation to SEO. If we didn't write in this way then the piece would simply be a list of interconnected words or bullet points.

I hope that helps,

Regards

Nigel

Hi Ryan

Disavowing a link doesn't take it away so they will still appear as backlinks to your site. The fact that Google disregards them in relation to your site does not take them off the sites they are on, so best practice is to approach the webmaster first and request the link be removed. If you get no response then disavow.

Remember also that the file you upload should be ALL the backlinks to want disavowing, don't remove any which have been previously uploaded as the links will then go back! rather, download what you have previously uploaded, and add newly found toxic links to the file, which must then be re-uploaded.

Google will date stamp each file. The file is not read be real people so don't bother making any notes on the file unless they are for you or your staff's benefit.

Regards

Nigel

Yeh, I thought you'd like it.

I have been working with a lighting eCommerce store and we have been looking at them a lot - they nail it with SEO

Regards

Nigel

Hi Satans_apprentice

You have to keep it simple and the addition of your PLPs, whilst looking pretty are adding a layer of complication to the structure that you don't need. I hate hamburger menus as well - you must remember to add a search bar at the top that does not need opening as well so people can get stuck in immediately.

You need - say,

Department>Category>Sub-Category - this is the natural structure for most eCommerce sites.

Baby>Car Seats>Convertible Car Seats.

Department, I would go with a menu structure at the top and Category images in the centre with some text at the bottom.(300) - you can then either add products to this or keep those for the categories and sub-categories.

Category - I would have a menu structure at the top, a grid of sub-categories with products beneath and a description (300) at the bottom.

Sub-category - I would have a menu structure at the top, a grid of products with a small description at the top and a bigger one (300) at the bottom

Look at Wayfair - they do really well in search and I think their site is really well organised using as it does a mixture of text menu, images and products. They also have really chunky descriptions on appropriate pages like 'Bedroom Lighting' - have a look at the bottom.

This is their lighting category:

https://www.wayfair.co.uk/lighting/cat/lighting-c234985.html

You don't say whether you have brands as well - this can add a layer of complication and possible cannibalisation, but as long as you add Meta and content, this type of cannibalisation has become more acceptable. The pages are hybrids in themselves and sit lower down in search, making them less of a problem.

Sale pages can also add complication and I always canonicalise these back to the brand.

Some sites have 'New-In' sections also - I canonicalise these back to the brands - or categories if you a non-branded website.

I hope this has helped to clarify your thinking.

Regards

Nigel

Hi Kingalen

I honestly would not use that French site as a model for your own. The homepage is just one big banner and you have to scroll below the fold to search anything,

In my experience, the best home page for this type of site is one big search box in the middle with little opportunity to refine it until they get some results. You have to hook them in with the minimum of fuss.

It's not the amount of text on the homepage but how relevant it is and quite frankly it just drones on about expiring leases and out of town businesses needing a rental. Keep it focused and succinct.Go to MOZ keyword explorer or any similar product and type in 'Office Space New York' and look down the most searched keywords. 'New York Office Lease' as well and write clean contextually strong copy for the home without overdoing it and trying to rank for every keyword you can think of.

Then when a user has clicked on say, Bryant Park, show them the listings. Not just one or two at the top with a link to 'view all' and the rest of the page thick with content - Give them what they want as quickly as you can, and if then add some local area content with a map and image with alt saying 'Bryant Park'  below the listings.

It seems to me that someone's attempts at novice SEO has ruined your site and you need to simplify and make the object satisfying your customers as quickly as possible rather than filling the site with cannibalising content and needless words.

Of course, Meta is important for SEO so make sure that yours are optimised 'Bryant Park Office Space for Lease' you have 70 characters so. use them.

Use one (1) H1 on the page! - for some reason your logo is an H1 - Use a logo with an Alt tag - 'Metro Manhattan Logo'

Then the other H1 'Bryant Park Office Space' is OK, grab a photo of Bryant Park and Alt it 'Bryant Park Office Space' and use just 3-500 words per page and you will be fine.

I hope that helps.

Regards Nigel

Regards

Nigel

Hi Sam

Sale pages are always a problem in ECommerce stores. At the very least, during Sale periods their content can be identical to a category or brand and that can cause problems with duplication.

There are a few ways of overcoming this:

1. Canonicalise all Sale pages back to the preferred brand or category - that way they do not show up independently in search and don't interfere with the ranking of your major pages.

2. Call it clearance and don't mention the word 'sale' at all - It can be your promotions, discounts, end of season clearance page - keep the term 'sale' on the main brand or category and provide a link to the 'clearance page.

Make sure you write 3-500 words on each page to support this strategy and everything will be peachy!

Regards

Nigel

Hi Tawny

That's great thank you!

Hi Matlabi

You need to start your own thread if you would like something answering.

Regards

Nigel