Sentences RDF Format

[Nigel_Carr]

Perfect! yes exactly - keep the focus on Piedmont.

You can still use Piedmont at the front of selected keywords as long as you don't overdo it. Keyword stuffing carries with it its own algorithmic penalty problems, so if try to restrain yourself when using it! Replace it with 'the area' 'the region' etc. If you do this well you will dominate SERPS

Regards

Nigel

[seoanalytics]

Just thought about one last thing, is there a distance to main keyword where the related keyword that are given by the keyword tool should be, + 5 + 10 or no distance ? For example write Barolo within a 5 word window to Piedmont bike tours ?

Thank you,

[Nigel_Carr]

Hi seoanalytics

In my experience, it does not matter. As long as the words are not repeated on the page distance isn't an issue.

Kind Regards

Nigel

[seoanalytics]

Hi Nigel,

Thank you for clarification.

Just got on last question as I am playing around with the keywords and now understanding how it works.

For example if as a related keywords for "Alsace bike tours" the keyword tool tells me "bike tours alsace" if I write a sentence with "Bike tours of Alsace" does it work or does it need to be the exact expression that the keyword tool is giving me.

Thank you,

[Nigel_Carr]

Hi seoanalytics

The closer the keyword you use to that typed in the better the result. However, with the strength you are putting into the age I honestly don't think it matters. Just don't overdo the 'bike tours' part!

Regards

Nigel

[seoanalytics]

Ok, I won't over do it. But do I need to include my keyword on the page "Alsace bike tours" at least once or isn't necessary as long as I have a few related keyword phrases that are "similar".

[seoanalytics]

Just to confirm and my last question before christmas If the keyword too is giving me

"Touring Alsace region" if I write "Touring the alsace region" is it an issue to add the the ? to make it more natural even though it isn't the exact expression the keyword tool is giving me ?

[Nigel_Carr]

Hi seoanalytics,

Haha, perfectly OK

That's completely OK, in fact, 'stop' words like 'the' 'of' 'it' and 'and' are generally ignored anyway. It also reads much more naturally so not only will you keep Google happy, the reader will prefer it!

Kind Regards

NIgel

[seoanalytics]

Thank you very much that answers my question and will make my writing a little more natural as in some industry the keyword tool doesn't always have very natural phrases.

[Nigel_Carr]

I think you are right. Industry descriptions can be very dry so I think it's important, and a much better read to make them sound natural but also vibrant and exciting. If I am going to book a cycle tour then I want to read how great it's going to be!

[seoanalytics]

Hey Nigel,

I just have one more question

Does the relevance score of the related keyword matter ? is 5 better than 1 ? or doesn't it matter ?

Thank you,.

[Nigel_Carr]

Semantic similarity is the most important thing and that comes from you, the writer and the tools you use to provide contextually similar words. Clearly, 'bike' and 'bicycle' are almost semantically identical and can both be used on the page as variants. The closer the keywords are together the more targetted the focus of the page but just be careful not to stuff it - remember to concentrate on writing fluidly.

You can always check a page for its relevance to a particular keyword/phrase in MOZ.

Regards

Nigel

[seoanalytics]

Thank you for the explanation. Do the words need to be in the same sentence or can they be spread out across the page ?

I guess across the page to make it fluid ?

Ok 3 more after that i got to finish y site before christmas and only got 24 hours so you almost on vacation

Can having a related keyword in a title tag increase ranking ?

What about if I fulfill the user intend in the title tag with a related keyword is it even better ?

Is using h2 tags to put your related keywords a good practice that can help the ranking ?

Thank you,

[Nigel_Carr]

OK

Yes, keep it fluid, there is no need to group them together. Make it read naturally.

The best way to format the Meta title tag is like this

'Main Keyword - Related Keyword (or higher category) - Company Name' so

'Piedmont Bike Tours - Cycling in Italy - Company Name' (keep under 60 characters)

Meta description: Make this your call to action - it does not help SEO per se so don't fill it with keywords.

'Book a thrilling bike tour of Piedmont in the sunny hills of Northern Italy - unbeatable prices from company name - call us on 12345678 or book online here!'

Keep it under 140 characters or Google will add an ellipsis at the end ' ...'

The H1 does not help SEO on its own, only part of the keyword density on the page. It should sit at the top of the page and contain the keyword:

Piedmont Bike Tours

The H2 does not help SEO per se but is useful for breaking up the content on the page. It is usually only used to divide content - so if you do use it make sure that you follow it with a few paragraphs. Some people advocate a minimum of 300 but it, not the number, rather the way it's written. Don't overdo the keyword, think semantically.

eg:

Cycle Tours In Barolo

Keep it natural - I can't advocate that enough.

Regards

Nigel

PS when I say 'per se' I mean 'directly' - of course, a well-written description with strong headings will cause people to visit the pages and take action - the interaction through lower bounce rate and less pogo-sticking is good for SEO, obviously.

[seoanalytics]

For the H1 if I can make a sentence out of it with the keyword I guess that is even better ? isn't it ?

For the H2 is it ok if one of the h2 I use is in the list of related keywords that the moz keyword tool gives for example "Piedmont hotels"

That is why I was asking if it was helping because my guess is that if one of the H2 is a related keyword that can only be beneficial.

I guess it can also be used to break the content into multipe topics. For example I could talk about "Barolo wines" on a page about bike tours in Piedmont as well "Barbaresco wines"and then have those as H2 ?

Thank you,

[Nigel_Carr]

H1's are not for sentences, they are punchy headers incorporating the main keyword, designed to catch the eye.

H2 - yes exactly

Barolo Wines - Exactly right.

Get some images, named as the subject with alt tags in there as well.

Regards

Nigel

[seoanalytics]

Cool that confirms my understanding, related keywords are one thing but to be more comprehensive adding related topics is also a good thing. Correct ?

For the images, what do you mean by named as the subject with alt tags ? Do you mean that the images should have alt tags with related keywords in it ?

Have a great evening,

[Nigel_Carr]

Yes but not too wide related topics. If it's too far away then make a separate page!

You need one image named with the focus keyword - 'Piedmont Bike Tours' so instead of saving it as eg DSC168541 - straight from the camera, name the image 'piedmont bike tours' so its URL will be site.com/piedmont-bike-tours.jpg. Make sure it is no bigger than say, 75k to keep page speed up.

Then make the alt tag of the image 'Piedmont Bike Tours'

Other images must be named in this way.

the alt is like this

Keep the alts short & descriptive.

eg 'Barolo Wine'

etc

Regards

Nigel

[seoanalytics]

Thank you for the clarification. I think I am all good and can't wait to see the results.

Have a wonderful christmas,

[seoanalytics]

The night got me thinking

In my introducation about Piedmont should I only have Piedmont bike tour and LSI keywords related to piedmont bike tour or can I also include related topics like Barolo and Barbaresco or is it better to included those related topics into my highlights for example and not mix it in the introduction.

Thank you,