Welcome to the Q&A Forum

I recently started working on a site that is 8 years old and the currently URLs/ site structure is not SEO friendly. We are concerned that in re-structuring the site, we may loose our rankings.

Has anyone ever completely re-structured their site? Was it worth it?

We are thinking of restructuring the URLs on our site and I was wondering if there is a penalty associated with setting up so many 301 re-directs.

If we decide to put a variety of our images under a creative commons license, can we require that individuals who choose to utilize these images link back to us?

What guidelines are you using to determine the correct number of ad units? Also is it number of units per page or the size of the ads (visually)?

Any additional guidance or links you can point me to regarding ads in a post-Panda world would be helpful.

We want to add a video transcript to the same page as the video, but it doesn't really fit the design of the page. Is it fine to use CSS/DIVs to either have a "click to read full transcript" or a scroll box?

Where is it possible to find a total number of tweets by URL?

So, for example, domain.com/page1.html 2 tweets

domain.com/page2.html has 20 tweets, etc.

So, for example,

subdomain.domain/folder

subdomain.domain/folder2

Is it possible to set up a 301-re-direct for an entire folder on a subdomain?

If so, how? What is the correct code for this?

I know reciprocal linking isn't ideal, but does it actually hurt your site? Is there any penalty for having a high number of reciprocal links?

In this post, http://www.seomoz.org/blog/restricting-robot-access-for-improved-seo, it mentions that the noindex tag is more effective than using robots.txt for keeping URLs out of the index. Why is this?

Are there any specific guidelines that should be followed for setting up a mobile site to ensure it isn't counted as duplicate content?

Does the anchor text "more information" hold any additional weight than any other anchor text? My suspicion is no, but just wanted to confirm.

When I try to ascertain search volume for the the words "pills" "drugs" and "medicine" it is showing "-"  for all types of search volume, including phrase, exact, and broad. Why is this?

I'm wondering how sites break news without dedicating too much time researching.

Are there any tools that you use? For example, if you wanted to be one of the first people to know when a celebrity was diagnosed with a health condition, how would you go about doing that?

On http://www.google.com/support/webmasters/bin/answer.py?answer=139394, it says:

rel="canonical" can be used with relative or absolute links, but we recommend using absolute links to minimize potential confusion or difficulties. If your document specifies a base link, any relative links will be relative to that base link.

Where would a document specify a base link? And how?

I am working with someone that is about to launch a new site, and one of the sites was affected by the Panda update. Does it matter if the two sites are connected? Share the same hosting provider and same Google Webmaster's account?

Ann Smarty mentions in a post (http://www.searchenginejournal.com/200-parameters-in-google-algorithm/15457/)  the addition of Google Analytics adds SEO value.

We have a different analytics tool, do you think it is necessary to add Analytics? How important do you think it is?

In reference to http://googlewebmastercentral.blogspot.com/2011/07/improved-handling-of-urls-with.html, what is the best way to find all of the parameters that need to be addressed?

Thanks!

Google recently posted about improving url handling parameters  http://googlewebmastercentral.blogspot.com/2011/07/improved-handling-of-urls-with.html

I have a couple questions:

1. Is it better to canonicalize urls or use parameter handling?

2. Will Google inform us if it finds a parameter issue? Or, should we have a prepare a list of parameters that should be addressed?

Google recently said they updated their parameter handling, but I was wondering what is the best way to know all of the parameters that need "handling"? Will Google Webmaster find them? Should the company know based on what is on their site? Thanks!