Welcome to the Q&A Forum

Hi Neil,

I think complementing your local seo business for your clients with adwords makes a lot of sense.  Since both have there strengths and weaknesses you can maximize the results for you clients while gaining a lot of insights.

Google Adwords express is mainly for small business owners that don´t have the time neither the knowledge to use Google Adwords.  You have a lot less control in the former, especially the lack of control over the keywords, and most is automated.  This doesn´t give you enough control to effectively manage these campaigns for your clients and add value for them.  More info on how to start with adwords for smb you could find here https://www.pickaweb.co.uk/blog/complete-guide-to-google-adwords-for-local-business/

If you should have them all in one account or each one have there own depends on various factors, like:

1. Payment - Will each client pay directly to google, in this case you need to create a different account for each
2. Recourses - If you want to spend as little time as possible maintaining the accounts this would be much easier in one account with all your clients
3. Portability - Do your clients value the fact there account is portable?
4. Quality - If you have all clients in one account they all contribute to the overal accounts quality score (positively or negatively) this might not get you the best performance for each client

Hope this helps and good luck

Hi Scratch_MM,

Yes optimising for pdf´s still matters and follow some specific optimization rules, You can find a great post about this on SEJ https://www.searchenginejournal.com/pdf-seo-best-practices/59975/.

In relation to competing with the parent page, the pdf is just another page and as such eligble for ranking dependent on the content.  If the pdf contains the same content as the parent page than it would be better to use a canonical to the parent page.  Otherwise its will compete as much as normal pages would do, based on there content.

Hope this helps

Hi Aua,

Since speed is a ranking factor for Google anything influencing this speed negatively would theoretically be bad for SEO.   I don´t know how many are "too many" but if you are talking about several dozens that shouldn´t really impact that much.  It isn´t good practice though to leave not completed unpublished posts in your site, and usually not necessary, to keep a clean database it would be better to finish them off site on an editor and insert them in your site when they are done.

Hope this helps

.co is a ccTLD (https://www.iana.org/domains/root/db) and assigned to Columbia

.com is a gTLD (https://www.iana.org/domains/root/db)

The article you mention starts by saying "If your site has a generic top-level domain, such as .com or .org, and doesn´t mention .co

Hi MarketingGH,

with ccTLD (country code Top Level Domain) there is no problem with duplicate content in the same languages through these domains and when setting a country target for gTLD´s this wouldn´t be an issue either.

As far as i know though .co is a ccTLD for Columbia and not a gTLD so you should register the .com domain (unless this is what you meant than thats correct).

Hope this helps

Hi Vtmoz,

Couldn´t agree more with you, they are a pain in the ... specially when they have sound and i have no idea where the vid is.  As Google rolled out there mobile interstitials penalty at the beginning of this year and this is also a usability issue, who knows...

Apparantly John Mueller from Google also said he didnt like them and asked if they should penalize.

Would surely be a game changer.

Hi Chuck,

Yes i have seen this before.  I understand this manufacturer is also your supplier so they would also be cutting out a middle man (more clients would purchase from them directly) and leaving them with higher margins whilst at the same time reducing there cpc´s.

If you remove all competition but one from a keyword auction it would lower cpc (how much depends on the minimum cpc for that keyword) but it has nothing to do with "low search volume" which is a result of a keyword having very small amount of searches (this is influenced directly only by the buyers and not by the sellers).

Google will handle this by reducing the cpc that was increased because of competitor bidding auctions.

Its not a pleasant situation and in my case there was nothing to do about it (or it must be a generic product for which you could find another manufacturer, which i think is not an option in your case)

Hi Flaske,

Igor´s Answer about analysing the serps is excellente advice. It will give you insight about how Google is already thinking about these queries and which pages are the best answer for them.

Curious though is your suggestion is: Azores Canyoning - São Jorge Canyoning | Brand Name but your page tiltle on the website says: Canyoning Azores - Canyoning São Jorge  | Brand Name .  I think the latter makes more sense as this is what most people are looking for (250 monthly searches vs 50 for the other way around).  Also these are quite competitive as i see tripadvisor appearing several times on first page.

I am from Portugal so next time i will visit the açores will defenitely have to do some canyoning

boa sorte

I Agree with James,  for the 404 pages you could also configure Google Search Console to find them (https://support.google.com/webmasters/answer/6001104?hl=en.)

Hi Camilo,

thanks for the clarification.  As this content wil not be available anymore on the "old" pages it will only exist on the newly created blog pages there will be no duplicate content issues.  These newly created blog pages with the content removed from "old" pages will start from scratch for ranking. and the "old" pages could loose some ranking because you reduced the onpage ranking.

This is not per se bad as it is part of your strategy to improve on conversions (which should be the most important kpi anyway).

You could help these new blog pages a bit by linking to them from the "old" page.

Hi Camilo,

now i am really confused, if you want to maintain the 80% pages and you said they will remain the same url when you make them accessible in your blog.

so

https://servicechampions.com/air-conditioning/air-conditioning-installation-and-replacement/ --> current site (accessible directly homepage though main navigation)

https://servicechampions.com/air-conditioning/air-conditioning-installation-and-replacement/ --> new site (accessible through blog)

than why would you need canonical at all and why would you loose rank (besides some lost due to the fact the page is not linked directly from the homepage but from the blog)?

Maybe i am missing something

Hi Camilo,

Interesting as google states "Only include critic reviews that have been directly produced by your site..." on https://developers.google.com/search/docs/data-types/reviews#local-business-reviews.

I can only imagine they didn´t realize these reviews were not produced directly by your site because of the way you implemented them in the footer.

Hi VTmoz,

Although it sounds there is no big risk involved to do the redirect when there are no backlinks and no traffic, it might be better to err on the safe side and simply setup an information page on the domain with a link to your main domain. So that way when people accidentally enter the taken over domain they can easily navigate to your correct site, and you don´t risk any legacy issues with the taken over domain.

If you do decide to redirect you could additionally check in the GSC for manual penalties, check spam score on Moz and citation flow / trus flow on Majestic and view archive.org to check for any spam content in the past (though all these are unlikely when you have not found backlinks or traffic).

Anyway good you got the domain that was infringing on your trademark!

Hi VTmoz,

We didn´t use to disavow a lot since most clients backlinks were done by us and always stayed clear from the "dark side of the moon".  We stopped altogether though after last year pinguin´s 4.0 update.

Hi,

They do disappear over time and sometimes can take several weeks.  Is Google still crawling the old address (this should also be reducing)? and do the old pages you find redirect correctly 301)?

Hi Jeroen (i think:-),

I agree with Packaging-Group as you mention you find both www and non www homepage on google means both are indexed and are considered different pages by Google.  Also if you would have a canonical on one of those pages pointing to the other Google most likely wouldn´t index it.

Since both pages, www and non www, have the same content they are both competing for rankings and are therefore not good for SEO.

You can do a 301 redirect on most server between www and non www to solve this issue.

Hope this helps and success

Hi,

As a general rule its fundemental to maintain pages that are relevant for your audience and generate organic traffic so i would say yes its a good idea to republish as a blog.  Furthermore because i see that a big part of these pages (though i don´t know exactly which 80% you will loose) are pages that are a perfect fit for a blog, like how to and informational articles.

Would be good to maintain the same url´s to avoid redirects but depending on the cms being used that might proof more difficult.  At least maintain meta data and redirects with 301´s.

I also saw you were using third party reviews in schema markup on your current site (but not,yet, on your new site) and this is not a good idea as this is against google´s guidelines (more on this here http://searchengineland.com/google-updates-local-reviews-schema-guidelines-257745)

Success with your new site

Hi,

Did you maintain the meta tags for the img (alt text, filename) for the newly compressed images? I imagene that the time  between the replacement and the drop is fairly close for you to deduce this is connected, has the drop occured long ago (could be a temporary issue)?

Hi,

I have been working with several writers in the past from peopleperhour with excellent resuts.  They however did not do the keyword research and were only used to write the copy according to our instructions.  There are several people offering this service though so you could give them a try.

Hi,

Can give you our experience with using CloudFlare have been very good.  They have a free plan which is a basic level CDN, some DDoS protection and for 20$ month you get additional security features, mobile optimisation and image optimisations.  For businesses wanting an economic but good performing solution this is a recomendable option