PPC Manufacturer Keyword Question

[chuck-layton]

Hello,

Thanks for reading,
Chuck

[Moreleads]

Hi Chuck,

Yes i have seen this before.  I understand this manufacturer is also your supplier so they would also be cutting out a middle man (more clients would purchase from them directly) and leaving them with higher margins whilst at the same time reducing there cpc´s.

If you remove all competition but one from a keyword auction it would lower cpc (how much depends on the minimum cpc for that keyword) but it has nothing to do with "low search volume" which is a result of a keyword having very small amount of searches (this is influenced directly only by the buyers and not by the sellers).

Google will handle this by reducing the cpc that was increased because of competitor bidding auctions.

Its not a pleasant situation and in my case there was nothing to do about it (or it must be a generic product for which you could find another manufacturer, which i think is not an option in your case)