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Does your platform automatically regenerate the sitemap and resubmit it to Google for you? If so, then don't update it again. You can fetch and render but you don't have to. Once the sitemap updates, Google will most likely recrawl the page that has been edited or added.

I wonder if it is because you have it set to display only a rating of 5, and not the true review aggregate. I think if you still have star ratings showing then that should be fine.

Do you actively work on your link profile? Is there a company you have hired to build links? What were your total links at the time of your last index?

Definitely investigate your site in GWT. If you have more than a 10% increase in links that is truly a crisis as you put it. Definitely look into it further. It could be that they have been there and were just recently discovered because of the updates that took place in October.

It is definitely better to advertise with the prices. It is suspicious when sites don't have their prices up and extremely frustrating for the searcher. What is good for the searcher is good for the search engine.

I guess I was a little confused about which page was the targeted page. When you are looking in the SERPs are you searching while you are signed into anything? That can skew your results quite a bit. I would advise that you try to look while you are not logged into anything, and I find I get more accurate results in Internet explorer. Clear your browsing history and cache before you search also. That will help give you cleaner results.

You definitely need to mark them as fixed in order to remove them. If anything wasn't fixed properly then Google will show them as a 404 again.

The mobile friendly label is on a page by page basis I believe. Is it the same page on your site that you saw the label and don't see it anymore? It is very possible that it just doesn't show up in every search right now. It will after the update on 4/21. I wouldn't be overly concerned right now. It seems that Google is testing some things in preparation of this update.

you have to be careful. You never want to build more than 10% of you existing link profile per month. Trying to keep up with your competitors could cost you impressions and lower your CTR if your link profile starts to look unnatural to Google.

Your competitor could be paying a team of content writers to build guest blogging strategies and going out of their way to build branded social backlinks. You have to work with the strategy that best suits your website, your SEO goals and will increase your online trust. This is something I battled my bosses with at first, you can't keep up with your competitors if you don't start on a level playing field. It would be like trying to keep up with the Kardashians without a 10 figure income and a job. Nearly impossible, and in the long run it will cost you more than you can afford to spare in trying to get out of a link building penalty. I am speaking from experience on that.

Aside from that, if your competitors are using unnatural link practices, they will get caught and penalized. Don't go down the black hole into the sandbox with them.

Moz updated their API as well, so I think a lot of companies saw a change in DA over the past week. Check out the Mozscape info. The last two updates have affected rankings over the past few weeks. Keep an out for messages in GWT and your search impressions. Hang tight while things settle down in the algo world.

There is a tab for opportunities if you are tracking key words in a campaign. See the image below.

http://imgur.com/b3SEoxq

I think you need to wait a little bit. The decrease in traffic could just be because of the 301 redirects that are looping around. Don't make to many changes at one time. Once the 301 redirects settle, the links from your old site should start to drop. You are telling Google that the site has moved, and if the back links aren't connected to the new domain, aside from the 301, they will start to fall off naturally.

A disavow action at this point would hurt more than help. Just be patient and give it a couple of weeks.

I think that it is a good possibility. I wouldn't put Canonical tags on the product page however. The product page isn't the same as the category page, the html coding is just very similar between the two.

Hi Leonie,

I hate organic cannibalization. The company I am working for now had a monthly AdWords spend of 100k and 0 organic rankings. Of course, you need an AdWords campaign, but you shouldn't sacrifice the organic rankings to have a productive campaign.

I cleansed the AdWords account of everything I wanted to rank for organically. As the CTR increased organically the AdWords spend decreased. If the key term is on page 1 organically and paid you will exponentially increase your CTR, however you want to attract those clicks organically because CTR is important to your rankings.

Is the conversion rate higher through paid traffic? Just out of curiosity is the AdWords campaign affecting the conversion rate of organic traffic?

I don't think that your key terms need to be extremely varied. You want to optimize for the words people are searching for. If people are searching for brown hooded jacket, that should be your key term.

I would optimize like this:

Page Title: Enigma | Brown Hooded Jacket | London

URL: Domain/Category/Product

Meta Description: This Enigma Brown Hooded Jacket........(about 160 characters)

H1 - Enigma Brown Hooded Jacket

Try using the on page grader here to see if there is anywhere else you can improve the page for this key term.

Other traffic usually includes traffic that Google can't pinpoint, like referral clicks from no follow links, some clicks from Bing PPC, things of that sort. It is not usual for it to include traffic from AdWords. Google wants you to be able to analyze that data because they don't want to discourage you from spending.

If you want to be sure, make sure that your analytics code is correct, and maybe implement some of the conversion tracking tools in AdWords. Here is some detail on that.

I couldn't agree with Massimilano more. That page still has value because it can potentially bring traffic to alternative products. I am not a fan of redirecting or 404ing a page that still brings traffic. And as a consumer I don't want to automatically be redirected to what I am not looking for. If I were chances are I would leave the site.

I would definitely add the page back to the navigation and make sure you don't remove anymore links. Then I would state the product is discontinued and add links to similar products. Here is an example of a page that I did on my site.

Google selects the location for SERPs based on the IP address of the searcher. The only detriment to having your site hosted in another country would be if they are in what could be considered spammy locations. For example, my company is in Wisconsin, my server is hosted in California. No harm no foul. If my server were hosted out of India, it would be considered unnatural and spammy. I think UK to Belgium is reasonable and wouldn't be considered unnatural.

Facebook and Twitter are no follow links, which means that there is no benefit at all to your link profile. I agree with Robert mostly. Since these links are no follow, the key terms will only help if users are searching the respective social media platforms for your product. The benefit to SEO from Social networks comes solely from the trust factor social signals send.

High engagement tells the engines that you are a reputable business, and, as we continue through 2015 most SEOs expect these social signals to increase in importance. I would recommend that you use your social media to build popularity and increase your audience. Stuffing your pages with keywords will have absolutely no effect on your SEO rankings.

The exception to this is Google Plus. Posts on Google Plus can influence the SERPs of people who are in your circles. For example, when I am logged into my MCC account and I search for one of my key terms, I often see my Google plus posts in the results. Other than that, there is no benefit to that platform either.

Here is another post with some more information I might have missed. Hope that helps!

I have thousands of reviews and product descriptions behind tabs and drop down menus on my site. I have to have them this way because I have 20-30k words on each page. I have to organize it somehow. I use h tags in the tab titles to make sure Google knows that the content is relevant. To this date I have not had an issue with the content being crawled and indexed.

I don't know that you need to add permission, can you add a picture of your robots.txt file?