SEO SEA strategy

[Leonie-Kramer]

Hi, At this time i encounter the next problem as SEO at a retailer. They increased there SEA budget on branded and non branded keywords the generate more traffic on the Adwords campaign. But Now the SEO traffic is decreasing and the SEA traffic is getting bigger and bigger.

Especialy on mobile devices where you only see the adwords link and no organic link without scrolling.

It's also good for the conversion rate, so we have to do this. But i am curious how other SEO's deal with this thing. What will you  do to find new sources of organic traffic? Are you using more longtail keywords or low volume or other things. Like to hear from you.

Grtz, Leonie

[MonicaOConnor]

Hi Leonie,

I hate organic cannibalization. The company I am working for now had a monthly AdWords spend of 100k and 0 organic rankings. Of course, you need an AdWords campaign, but you shouldn't sacrifice the organic rankings to have a productive campaign.

I cleansed the AdWords account of everything I wanted to rank for organically. As the CTR increased organically the AdWords spend decreased. If the key term is on page 1 organically and paid you will exponentially increase your CTR, however you want to attract those clicks organically because CTR is important to your rankings.

Is the conversion rate higher through paid traffic? Just out of curiosity is the AdWords campaign affecting the conversion rate of organic traffic?

[Leonie-Kramer]

Hi Monica, i am also not happy with this situation, especialy it's gonna be difficult to reach my kpi's when SEA is performing on SEO's traffic, but i have to find a solution to reach my goals. the conversion rate has changed, 1% less.

what you say: "I cleansed the AdWords account of everything I wanted to rank for organically. As the CTR increased organically the AdWords spend decreased"

Is something i want to do, i told the SEA guy about his, but he said it has no use, but now you write te same i'm gonna do it. Thanks for that!

Grtz, Leonie