Welcome to the Q&A Forum

I know why you’re here, Jesse. I know what you’ve been doing… why you hardly sleep, why you live alone, and why night after night, you sit by your computer. You’re looking for him. I know because I was once looking for the same thing. And when he found me, he told me I wasn’t really looking for him. I was looking for an answer. It’s the question, Jesse. It’s the question that drives us. It’s the question that brought you here. You know the question, just as I did.

What is the moz.com?

Unfortunately, no one can be told what moz.com is. You have to see it for yourself. This is your last chance. After this, there is no turning back.

Please...dear God don't scrap your website (especially if you are ranking well for it).  Even if the content is completely different, figure out where to redirect your legacy pages to and use 301 redirects.  Just make sure that you are doing one to one redirects to maintain as much of your link equity as possible.  Sorry for such a short and simple response to your long question, but this only required a simple answer.  If you are offering the same products or services create a massive .htaccess file and redirect the hell out of your old site.

You owe me a Coke.

Keyword load much?  You literally have "Tonneau Covers" mentioned on your page 65 times. Seriously?!  If you want to know why Google has slammed you for that keyword, you might want to start there.

Your back links are also awful.  Your getting links from link farms as well as from websites that don't have anything to do with your products.

Sorry for the bad news, but you have a ton of work to do.

Not every ranking change is due to a named algorithm update.

I want everyone who uses the Q/A to have to repeat this 10 times before they are able to post a question.  Well said

We discussed this yesterday...you asked for the red pill.

Roger is not available for hugs at the moment. Many people don't realize that he is currently undergoing treatment for his addiction to Big Data.  It is a serious problem, but he believes that with everyone's support, he will be able to come out on top.  Let's all keep Roger and his family in our thoughts and prayers during this difficult time.

Hello Paul,

Here is a great blog post by Marie Haynes, that gives you everything you could possibly need to know about the difference between an algo penalty and a manual penalty.  Might as well not have to reinvent the wheel.

http://www.seomoz.org/blog/the-difference-between-penguin-and-an-unnatural-links-penalty-and-some-info-on-panda-too

I hope that helps!

I really dislike Online Marketing books.  If you think about it, by the time a book on SEO (or a similar topic) has been written, edited, published, and distributed, it is generally outdated.  Stick to reading moz.com, searchengineland.com, etc.  That being said, I have some great books for you to check out to help you decompress and clear you mind from all stuff business/marketing.  BTW I am a complete nerd.

Mistborn Series by Brandon Sanderson - Pretty much anything by Brandon Sanderson will blow your mind.  He is hands down the best Fantasy writer alive.

Matterhorn by Karl Marlantes - Though this is a novel about Vietnam, there are some unbelievable similarities between the authors Silver Star write-up and the story.  Being a veteran I generally do not like books or movies about war, but this one floored me.  Amazing.

The First Law Series by Joe Abercrombie - If you like A Game of Thrones, you will all but crap yourself over this series.  It is some of the grittiest/nastiest/most violent fantasy out there, but it has the added benefit of being an absolutely wonderful read.

I think this is a good start.  Enjoy!

Many people don't realize that Keri Morgret is the demigod of content.  She goes by many names, but she is best known as Morgretra Goddess of Content and Gummy Bears.  Check Wikipedia if you don't believe me!

Unfortunately, you got hit with an algorithm update and not a manual penalty.  A reconsideration request does not do anything for an algorithm update.  The good news is that there are things that you can do, the bad news is that it might take a considerable amount of time to get your rankings back.  Considering that your penalty is based on spammy links, you will need to review your back links and start requesting those links to be removed or disavowing links.  This process (depending on your link count) can take just between forever and an eternity.

Here is a good article on this update by this by Danny Sullivan, including a short section on recovering:

<a>http://searchengineland.com/google-talks-penguin-update-recover-negative-seo-120463</a>

Other Tools Needed:

<a>http://www.opensiteexplorer.org/</a> - To locate which of your links are spammy

<a>https://www.google.com/webmasters/tools/url-removal</a> - disavow tool (Use only after heavy research!!!)

Good luck!

Update: I looked through your link profile and have noticed that you have links from your customer pages.  Remember that Google takes issue with links from websites that have nothing to do with your site.

Additionally, I see a ton of links from forums and directories.  You definitely got slapped.

How long ago did you add the tag?  Sometimes it takes a while for Googlebot to get back to certain pages especially if they are disconnected from the remainder of your site.

You will need to get a client manager with Facebook and be prepared to spend a TON of money.  Are you currently advertising on Facebook?  Generally, Facebook only allows vanity URLs with less than 5 characters for very large brands (Moz, BMW, etc.) that spend a lot of money on Facebook.  Good luck!

<a>https://www.facebook.com/business/contact.php</a>

We have all been preparing for this!  Barry Schwartz wrote an article discussing just this:

_"As many of you know, Matt Cutts, Google's head of search spam, announced at PubCon that you should expect a 15% reduction in the amount of rich snippets and authorship displayed in the Google search results." _

http://www.seroundtable.com/google-rich-snippet-reduction-17579.html

I hope that helps shine some light on this.

Having read your clarification below, my answer is "God I hope not." The days of "click here to enter" need to be relegated to the same graveyard as frames and entirely Flashed out websites.  Do I need to go on Change.org to make sure this does not happen? I will if I have to!

It really depends on what they want.  If your client does not want the search engines to index their site (for whatever reason) than that is correct.  I am at a loss as to why they would do that.  Tell the "IT" guy that no search engine will lists you guys with this tag on every page.  I understand some pages should not be indexed, but an entire site seems counter intuitive. Why would someone want a website if they don't want to be found?  It sounds like someone who thinks they know something when they obviously do not.

Tell them to switch all their tags to:

It looks good to me.  I did a image search for your alt tags and found your images.

Articulated Video Borescope - several of your images are showing.

Also check this out: site:http://www.fiberscope.net (Image Search)

You are looking golden!

Easy fix:

in your .htaccess file, use this

RewriteEngine On

RewriteCond %{HTTP_HOST} !^domain\.com

RewriteRule (.*) http://domain.com/$1 [R=301,L]

Remember to replace domain.com with your domain name.
Enjoy!

Considering your Q/A request for help was coherent, I think that you'll be fine writing the reconsideration request yourself.  The spam team deal with non-native English speakers all the time.  I would just make sure that you explain what you've done to your site to make it comply with Google guidelines (removing unnatural links, etc.)

• Admit any mistakes made.
• What has been done to fix these mistakes.
• Be as detailed as possible

From Google reconsideration tool:  "Tell us more about what happened: what actions might have led to any penalties, and what corrective actions have been taken. If you used a search engine optimization (SEO) company, please note that. Describing the SEO firm and their actions is a helpful indication of good faith that may assist in evaluation of reconsideration requests."

Here is a great article on the whole process: http://www.bruceclay.com/newsletter/volume96/google-reconsideration-request.htm

I hope that helps!

I had the same issue with an old client that I had.  They actually had three different domains with the same content.  The best solution is to focus on CallRingTalk.com and use 301 redirects for GoCentrix.com.  Make sure that you are using 1 to 1 redirects so that you're able to maintain link juice from both site.  Aside from the obvious benefit of no duplicate content issues, you will also no longer be competing against yourself and updating will be easier.  Another benefit is that you will be able to transfer all the inbound links for your legacy domain to the new domain.  Just make sure that you use OSE to figure out the important inbound links and see if you can get those links changed to your new domain.

I hope that helps!

I wouldn't be overly concerned with this.  Your keywords shift up and down depending on a bunch of factors.  If all of your important keywords dropped off the face of the planet I would say that you got smacked, but most of your keywords dropped by just a couple.  Just keep and eye on it and create more content!