The New Moz

[jesse-landry]

Okay so I've seen a lot of talk about this and haven't really had time to look too far into it. I am a sucker for a hype-train, especially when it comes to a brand/product/service I love.

So Rand is reminding us all this morning of the new moz coming tomorrow. What the heck is it?

Redesign? New Tools/Functionality? Just a purdy face-lift? Is it a separate service from Moz Pro?

What?

[Mike_Davis]

I know why you’re here, Jesse. I know what you’ve been doing… why you hardly sleep, why you live alone, and why night after night, you sit by your computer. You’re looking for him. I know because I was once looking for the same thing. And when he found me, he told me I wasn’t really looking for him. I was looking for an answer. It’s the question, Jesse. It’s the question that drives us. It’s the question that brought you here. You know the question, just as I did.

What is the moz.com?

Unfortunately, no one can be told what moz.com is. You have to see it for yourself. This is your last chance. After this, there is no turning back.

[Christy-Correll]

Mike speaks the truth, Jesse. You must see the new Moz for yourself.

Have you signed up to receive your invite at http://moz.com?

[jesse-landry]

HA! Mike, you won the daily internet. Bravo.

Yes, Christy, I signed up long ago. As I said, I am a huge sucker for hype.

[Christy-Correll]

Oh, believe me, this isn't hype, Jesse. Not according to the classic definition of the word, anyways. So, I'm curious about a couple of things:

(1) What do you think #thenewmoz is?

(2) In your ideal world, what is #thenewmoz?

[cengelhardt]

Mike, you made my day with this answer.

@Jesse Take the red pill

[jesse-landry]

Well I certainly don't consider hype a four-letter word, first off. Hype is just a clever form of marketing and something that we should all love and embrace. ESPECIALLY in the digital/social marketing world.

As per my expectations... Well I hadn't really thought of it. What I think it is and what I wish existed are definitely two different things, as you've mentioned here.

WISHES:

What I wish is for a more complete backlink profiler a la ahrefs.com. If their backlink discovery tool was paired with the Moz Pro toolset my brain would burst with bubbly joy.

If I were designing Moz Tools I'd consider adding in some sort of functionality that tracks my link building efforts for me. i.e. who I'm contacting, who I'd like to contact, what websites I found interesting and relevant to my campaigns, etc. For example, a pinterest type button embedded in my browser that would allow me to pin a site/blog/whatever to my campaign for my later perusal. Then I could go back and grab one of my form requests, edit it to meet the needs of the specific webmaster or blog owner, and fire it off. I have burnt through far too many journals with notes scattered across my desk and there HAS to be a better way!

...I feel like I'm giving too much away. I have more ideas! I'll save them for the interview one day. As a friend of Joanna Lord's and a Seattle area resident I often have had dreams of joining the Moz crew. Of course I'm happy where I am currently, but perhaps one day I will come a-knockin' ...

WHAT I THINK IT IS:

I honestly don't know. Maybe a robust campaign tracking tool with new graphs and purdy methods of displaying search data. Better integration with GA and GWMT perhaps? Tracking penalties, identifying which algo update may have caused a site's traffic to decrease... Suggestions.. hmm I don't know.

This is fun though I'm excited for tomorrow now.

[jesse-landry]

Well alrighty here we are. This forum is hurting my eyes and I miss the old one. I've yet to explore otherwise and obviously am not one of the lucky moz-beta testers but when I arrived to this forum I was forced to borrow a phrase from the lovable Jar Jar Binks.

EEE GADS