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You will lose the page to page 301 passing link value.

I would just point out to them the importance of maintaining/developing links at a deeper level in the site, even throw them a couple of example URLs if possible.  If they don't get it, turn the table and ask them to explain how doing a name server redirect will maintain the internally flowing link equity.

Yes you are perfectly right.  Any visitor will expect to land on a corresponding page, so they get what they want, there is trust and they don't jump of the site.  I would have thought having information on the page relating to the domain change puts people at rest.

Cut the rope and run!

To build links you need high authority (mixed with some lower authority), highly relevant in context sites that suit your niche.  Imagine how many thousands of niches there out there, now imagine that company has such a complex portfolio of opportunities it can cater for anyone who buys a 'package'.  It's not going to happen!  That would be like the holy grail.

You would be far better spending on time $200 for 1 single powerful link than spend $xxx + for the privilege of getting penalized.

You'd be better off investing time in:

• https://www.youtube.com/watch?v=MkLFlaWxgJA
• http://moz.com/beginners-guide-to-seo/growing-popularity-and-links
• http://moz.com/blog/category/link-building

yep, sound good.

I was working on a site last year and they switched a DNN module based on your scenario without letting me know, having already tested the existing module.  First I saw was when rankings and traffic wobbled.  In this case the text was lost in the javascript and accounted for about 25-30% of content on all their main pages. Nightmare!

You want Settings >> Show Advanced Settings >> (Privacy) Content Settings >> (Javascript) Do not allow any site to run javascript >> Finished.

Reload the site and check what you can see, or open up.

yes, if the date of the cache is prior.  So I would suggest disabling javascript in the browser reload the page and see if the expected text is displayed.  If not that's what Google misses.

...and yes Google should show all the text in the cache version (text only) if the cached version is subsequent to your amendment.

Either switch javascript off in the browser or search cache:www.yoursite and see if you spot any content missing.

yep, didn't even get to anchor text.  Absolutely right, this has been spanked for all the reasons you can get spanked.

Without delving too deeply it may be your link profile, especially if you have bombed in the past few days.

You have a lot of forum links. There are also directories and article submission sites.  One site in particular A Seek is a database of suppliers for products searched for.  If the product is not available there is no 404 page rather the same homepage view, so effectively you are part of what may look to Google as mass page 'advertising' as your link as well as all the other suppliers appears wholesale.  These all make up the backbone of your link profile and if not the cause I would be very nervous leaving as is.

No it isn't.  As I said -

RewriteCond %{HTTPS} off
RewriteRule (.*) https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

This is saying that the condition is off - so non HTTPS URL calls then have the rewrite rule to switch to HTTPS.

It is a classic spam link.  It's on an unrelated site, with a link stuffed in the middle of nonsense/rubbish.  Without trying to sound harsh any site doing this deserves to be penalised.

Take time to look at and learn:

• https://www.youtube.com/watch?v=MkLFlaWxgJA
• http://moz.com/beginners-guide-to-seo/growing-popularity-and-links
• http://moz.com/blog/category/link-building

I would then revisit the links you have created and ask yourself the question "why this not good for seo?"

This is down to your link profile and dreadful spamming.  Here is one instance on a forum:

Why has God rigged things for all of us to for more here http://watchwrestling.co end in hell thanks to Satan�s great God given deception powers?

You need to seriously cleanse your link profile, disavow, and start working on some good quality strategies to develop links on high quality sites - and wait. I would guess you have been hit by the Penguin refresh that's been running for a few days.

It looks like you should be going for

RewriteCond %{HTTPS} off
RewriteRule (.*) https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

This is saying that the condition is off - so non HTTPS URL calls then have the rewrite rule to switch to HTTPS

RewriteCond %{HTTPS} on  - is looking for HTTPS URL calls, so the opposite.

Test it and see what happens.  You can always restore your backup .htaccess if you hit problems.  Please be aware that your server set-up may mean this doesn't work and you'll have to delve deeper.

I agree with Don.  Google ultimately wants to see that not only are you an authority in your field, you go out of your way to give your visitor as much information as you can by means of linking to further resources.  Although personally I would avoid just dumping in Wikipedia links as they can be viewed as thinly veiled lazy links.

I know it's a tricky one.  Truthfully the companies do both share the same address - a parent engineering company with a specialist off-shoot of the parent as a separately trading business operating in one section of that big unit.  So it will have it's own telephone number and they both are manned and can both physically show they are operational as separate businesses, not just a shared postal address.

Chasing the domain authority for links is not really as straight forward as that.

1. Domain has DA of 50 but not really related, is starting to crack with poor content etc
2. Domain has DA of 15 is spot on in terms of directly related content and quality.  It's a new site and looks like it will develop.
3. A good link profile will have a natural mix of low to high DA, with an upturn for the most common 30-50 DA.  This will include a good sprinkling of no-follow.  When researching I tend to filter 25+ but keep an open mind on everything.

For cleaning up a profile you can't look at those measurements, you need to go into each site and manually check out it's content and history, its own link profile and make a judgement if you are in the right neighbourhood. Of course directories, 'comments' links and badly placed 'articles', thinly veiled paid for (do-follow) are much easier to weed out.

A client has two businesses running from the same address.  Both businesses will operate out of Unit 1.  Would it be safe to go for Unit 1 and Unit 1A.  Will that distinction be enough for Google local and has anyone had any specific experience with this issue?

thanks.  So I see I 'arrange' the page layout after tagging, in this case adding the appropriate
tags.

I'm starting to use schema on a site currently working on the business address in the footer.  What is the correct way to use data that has more than one line?

So for example the address is something like "Unit 1, Some Farm, Some Street..."

Unit 1, Some Farm

Some Street

or

Unit 1, Some Farm
Some Street

Just as menu options I don't see why those links would not be crawled.  What you can have problems with is if those elements expanded to reveal text and then it all depends how those elements are coded.  If there are controlled by javascript there is a possibility Google will not read.

So in that case using your example: googling  cache:http://www.tesco.com or disabling .js in the browser will indicate what can be crawled.

Take a look at page load speed - https://developers.google.com/speed/pagespeed/insights/