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I've just had fresh content crawled and indexed that is in this scenario.  Basically we are saying to the visitor "if you really want to know some more boring technical information then expand this, but we don't want to spoil your experience by vomiting all the data at you at once".  Crazy if that is changed.

A reputable business will have a trading address on their site, therefore the actual trading address and listings will differ.  In this case every aspect of NAP will differ.

Looking at the Google result I cannot see the problem.  The shortener leads directly to the result I would expect to see.  If this is not the case then why are you using it?  I have to agree that if you have some problem with that link then posting on places like here will just 'promote' it.

If there is some listing mix up have you contacted Google direct - http://blumenthals.com/blog/2013/01/08/google-local-now-providing-phone-support-for-verification-issues/

I'm not sure I understand the question?  It seems you are asking if there is any link value in Google search results.  If that is the case then the answer is no.  Links to a Google results page could only possibly benefit Google.

As soon as you change URL structure you are creating new URLs.  So effectively you are giving Google a new site to work with.  The 301's and current link profile will help to pull those new URLs into shape for Google and to have a drop is expected.

I would be focusing on getting some more quality links coming in and create new content to help the recovery process and move into a stronger position.

If you have changed servers I would double check a few things.  This is stuff to rule out:

• Page load speed should be good
• All your pages are still indexed in Google
• There are no warnings in Google Webmaster Tools
• Have a look through your link profile - if the majority of links are to non www then the 301s will shave an edge off the link value from those links.  You are right to do the 301, so if this the case see if you can update those links.
• Have you implemented any other internal 301s to new URLs

Attributes and their corresponding values can be in any order within a tag.

Having a self referring canonical tag also helps eliminate duplication issues if the site produces query strings appended to the URL. There is no ambiguity as to which is the "real" URL.

For broken link opportunities for link building you can't go wrong with:

http://moz.com/blog/the-broken-link-building-bible

http://moz.com/blog/broken-link-building-bible-new-testament

If you play with fire you'll get your fingers burnt.   Any paid for link must be no-followed and the guys who don't do that are playing a waiting game for Google to catch on.

Looks like you have been injected with spam links.  Used MajesticSEO to show the attached (sample).

I'd be assertive in getting into GWT asap.  I guess those URLs don't exist but it is still a big no.

http://i.imgur.com/XFNY1ZG.gif

If you go with the client disavow that domain for sure.

I have not delved deeper but running the site through Screaming Frog you have a massive amount of malformed URLs that have 301 redirects - example: /summer-2013-belt-testing-requirements//

So it looks like you have an internal rewrite issue creating double slash that you then need 301s to correct.  You need to check your settings and htaccess file to troubleshoot the core problem.

Good news!

True!  

Without knowing the domain or any information in GWT nobody is going to be able to really help.

The only think I can think of is possibly .htaccess blocking Google.

Thanks Egol, you have some good points.  There has been too much focus on determining (second guessing) where the sweet spot is, hoping that one visitor bites.  Yes retargeting seems to me to be something to follow up.

I need to do some convincing so the site becomes an unmissable source for information.  It's tricky because each of the potential key players will have different information requirements, but we have to start somewhere.

I'm working for a client who is in a very tight niche.  They offer a service which can come as part of a new build or installation to an existing building.

The problem is the the traffic volumes are very targeted and very low, but a single sale can be very lucrative. Another problem is that it is very difficult to determine who the converting visitor will be as depending on the potential project it could be an owner, PM, architect, designer and on...  There are no clear cut decision makers, it's always on a case by case basis.

Because of this the client is baulking at any attempts to gather contact details because they are arguing it may not be the decision maker and in their industry they know it will cheese people off parting with contact details and it "may not be the right person anyway".

I am looking at encouraging exploring ideas based around a traditional newsletter, whitepaper, survey etc.  Has anyone else had experience in this kind of scenario where search volumes (organic, PPC) are low enough that the timeframes for testing any value become uncomfortably stretched and even then difficult to determine any general trends?

The right format means ensuring everywhere online that your business appears the address is identical.  The same goes for the telephone number.

So for example

Acme Ltd
Some Street
Bigtown
AB1 XYZ

is not the same as

Acme Ltd
Unit 1
Some Street
Bigtown
District
AB1 XYZ

or

Acme;
Some Street;
District;
AB1 XYZ

How that is coded into the html is not so important as long as the text is crawl-able and presented in an address format.

absolutely agree.

check you have a cumulative disavow file and not just overwritten the 1st disavow with the 2nd.

We need more information.  What is the domain?