What am I missing?

[jp26jp]

So I've been killing myself with learning seo. My site has every type of markup and I feel that I have run out of ways to optimize my site. If anyone has any recommendations, it would be enormously appreciated.

http://www.j-26.com/

[MickEdwards]

Take a look at page load speed - https://developers.google.com/speed/pagespeed/insights/

[MattAntonino]

*** Your canonical links are busted. This is probably doing a lot of harm - make this priority #1.**

*** Some of your pages have TWO canonicals as well - and at least one of those is busted in each case, too.  **

• Meta keywords are (usually) a negative ranking factor, especially when repeated or duplicate across many pages. I would suggest removing all (or the vast majority) of these.

• Some pages have two H1 tags and often duplicate H1s.

• You have a parameter "devicelock" that isn't really working the way you would want. You also don't have a robots.txt file telling Google & googlebot mobile which version of each page you want them to index.

• There are broken links all over the site including to pages such as:

http://www.j-26.com/phone/“http://www.j-26.com/contact-us.html”

This problem with quotes is the same one you have in canonicals - major issues there.

[jp26jp]

Oh wow okay, I'll get right on this. I didn't know that about the meta keywords. Thank you very  much. Is there anything else that you noticed? Can you tell me any of the pages that has two canoicals? I can't seem to find one.

Again, thank you.

[MattAntonino]

Get the demo version of screaming frog, run a crawl and you'll find nearly everything I mentioned above.