The missing link?

[FrontlineMobility]

Hello and Welcome Moz friends! Thanks for taking the time to look at my problem.

On my website I've optimized our content to match the keywords I have selected for the site. I constantly am Re-writing articles, reading SEOMoz on tips and tricks how to make link juice flow. Yet only one of my keywords ranks decently, the rest never show up. I have the hardest time getting traffic to my site, and sales after that. Maybe I am implementing something incorrectly or there is something I am not doing.

www.FrontlineMobility.com

If you have any tips or anything to give me I would gladly accept it, any criticism is also appreciated.

Thank you Friends, hopefully you can help me.

[AlanMosley]

I did a little bit of checking on your site and found numerous violations. The most numerious was html errors. I stoped at 15,000 of them. They are mainly unclosed or unopend html tags. SE's can not tell what is visiable content and what is not, it is hard for them to trust what they see.

most of your pages have over 1000 lines of code, this is a high noise rate to content, just random check of mine show 100 to 400 lines almost all is content. i would move scripts to external files.

You also have a lot of redirects like

"http://www.frontlinemobility.com/store/pg/15-Why-Frontline.aspx" has resulted in HTTP redirection to
"http://www.frontlinemobility.com/store/pg/15-Why-Frontline.html".

"http://www.frontlinemobility.com/store/c/31-Wheelchairs.aspx" has resulted in HTTP redirection to
"http://www.frontlinemobility.com/Online-Wheelchair-Store.html".

why not link directly to the final destination? Redirects leak link juice

You have many images without alt tags, a good chance to get some keywords in

Also non relevant link text like "more", you should use keywords in link text tio make the pages rank for that term

I assume you are using a off the shelf cms, ecommerce package, and these things may be hard to fix, but SE' like clean code free from violations

[FrontlineMobility]

Thank you very much friend!

Yes it is an Ecommerce site, and I did not actually have a hand in creating it. It was kind of put in my lap after it had been out for a few months and I was told to make it look pretty. Thank you for the tips I truly appreciate it.