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I would refine your social strategy so that you don't post the same to all platforms. For example, someone may link up on LinkedIn, Twitter and Facebook and they are likely to get cheesed off with repetition all over, it can be spammy. Also, I think there needs to be some trial and error - the LinkedIn audience will quite possibly respond to content that won't work effectively on Google+, and so on. Just a thought.
As Ryan suggests you still want to FOLLOW rather than giving the bots a dead end as I notice your heading suggests no-follow.
If the aged domain has links going deeper than the homepage you should look at redirecting those pages/directories directly to their associated pages/directories on the new site. Otherwise all passed link equity will go to the homepage.
Has the mobile/skype link been set up incorrectly, not using the attribute? I'd check the source code to see what the link actually is. It should be something like -
I'm working on a site that had a very poor disavow file in place from a previous agency. I went through the link profile with a fine tooth comb and added a bunch more domains to the file. Organic traffic has gone up over 80%.
That is not our only problem and there are other factors to work on but the cleansing is reassuring even though we know the profile is pretty thin. But again that just goes to show quality always wins over quantity.
I would say there may be a whole host of issues hampering ranking but a dirty profile is a must fix, no matter the immediate outcome. I explain to clients that I anticipate a short term fall and why to set their expectations, then anything positive is a great bonus.
If you mean links to your site from some URL not on your site then you could do the following:
Otherwise if Google is not blocked from the other URL and there is no no-follow links on the page then Google is not instructed to no-follow. Therefore a small amount of link equity will pass - unless made negligible by
This is a good point. I am working on a group of sites on wpengine. So dev was using something like name.staging.wpengine. When they went live the directories etc switched to the live domain but scattered throughout the site within the content the URLs remained the same. ScreamingFrog is your friend.
If you have bombed out of the rankings then one area I would look at is the link profile. That directory only contains e-liquid anchor text and you have 301 redirected .net and .co.uk. If either or both those domains have any link equity issues you are passing that straight through to .com.
When I mentioned cloudstix I meant any of those variations.
The main site-wide domain has a very dubious link profile. Hopefully you have a disavow file in place but I would strongly suggest revisiting it and ensuring everything problematic is fully cleansed.
"Check your robots.txt, meta noindex, and other exclusions to make sure you are not blocking your own content (once you are live)."
Yes, this is far more common than people like to admit. I'd also add it can be useful to use the Fetch and Render function in Webmaster Tools to check what Google can see once live. Occasionally robots.txt needs a tweak to stop blocking a particular resource.
On initial look none of the long tail keywords are breaking into page one results. These would have to be performing strongly for the core e-liquid to start ranking.
You need to build the domain authority for the site and this page. What I have noticed is that using OSE your link profile anchor text is 100% 'e-liquid' keyword variants. You need to develop your profile in the main with 'cloudstix' based anchor.
In Google Webmaster Tools what happens when you use the Fetch function? Is Google able to crawl and render the page/s?
To go slightly left of field on this I like using Fiddler as it gives header responses and detail for all elements of a page.
http://www.domain.com is the same as www.domain.com. http is the protocol in which web pages are formatted and sent and would be part of any "complete" URL.
So to answer your question, if there are no redirects in place you can choose either the non www or www version for your canonical tags. However if you are looking to consolidate to a particular version I would look at updating your htaccess file to create a redirect rule from one version to the other.
#Force non-www to www:
RewriteEngine on
RewriteCond %{HTTP_HOST} ^example.com [NC]
RewriteRule ^(.*)$ http://www.example.com/$1 [L,R=301,NC]
or
#Force www to non-www:
RewriteEngine on
RewriteCond %{HTTP_HOST} ^www.example.com [NC]
RewriteRule ^(.*)$ http://example.com/$1 [L,R=301]
As you have a download site and the site is relatively new the first thought that springs to mind is the Pirate 2.0 algorithm - http://moz.com/google-algorithm-change.
Apart from that have you had any notification/s in GWT and is the sudden fall in rankings sustained or fluctuating?
Google sees http://www.seadwellers.com/some-page and http://seadwellers.com/some-page as 2 separate pages. So correctly you have a 301 redirect in place to resolve any looked for non www to redirect to the www version. All Moz is saying is that you put in the non www version and you'll have more joy looking at the www version. There is the choice because you may have links pointing to the non www version.
rel=canonical needs to either go within the tags or the HTTP header.
http://googlewebmastercentral.blogspot.co.uk/2013/04/5-common-mistakes-with-relcanonical.html
All i'd add to the comments so far is to ensure you have a video sitemap as well
"Other SEO's have never had a problem with this arrangement, but this SEO claimed what they do is secret and for no one else to see."
Run a mile!!!
Yes Martijn is spot on.
The format is language-country not language_country.
It's highly unlikely that a technical issue would drop rankings within a day or so, maybe drop from URLs from the index though. Check .htaccess, robots.txt and meta robots etc.
Firstly I would double check what is indexed and what header responses you are getting. Depending on the size of the site I would use http://intavant.com/tools/google-indexed-pages-extractor/. Compare with what you believe to be indexed and run the list through Screaming Frog to check the header responses for each URL.
Otherwise I would look at exactly what keywords have been hit, check GWT for any messages and do a thorough investigation of onsite content - Panda; and link profile - Penguin.