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Hi askshopper,
I would personally definitely do a meet & greet competition. Set-up the competition within Facebook so the contestants will have to "like" the brand page first before being able to apply. Also, still create some press releases and definitely mention within that there is competition available to win a meet & greet.
I've done something similar in the past, and the amount of new social media followers I gained was quite impressive.
Good luck!
Hi Spencer,
I did have the occasion that I no-followed an external link that was on the footer of the website, otherwise quite some link juice would of been wasted.
However, whenever I do new blog posts I make all external links do-followed within the blog post. By doing this you could let the sites who you linked out to know that they received a link, and the will enjoy the fact that it is do-followed. They might even link back or share the blog post on their social media accounts.
Hi Vikas_Rana,
As you said, simply sharing awesome content (doesn't have to be restricted to the niche of the business) helps a great lot in increasing the overall following and +1s of the Google+ page.
Other ways:
- Comment on other users' status updates (being funny helps :)!)
if you haven't done so, share the G+ page on different social media
share interesting posts of others.
Also the following article will be of help:
http://www.squidoo.com/how-to-increase-google-plus-followers
Good luck!
Hi Will,
Definitely not!
In fact it is great if other people are linking out to the online newspaper article. The more the links the article will get, the stronger your link will be that is within the article (as long as it's do-followed of course).
In addition to what Chris said, the tools listed below are quite useful to my everyday tasks:
On-Page Report Cards: http://pro.seomoz.org/tools/on-page-keyword-optimization/new
The competitive link finder: http://www.seomoz.org/labs/link-intersect
Link Acquisition Assistant: http://www.seomoz.org/labs/link-finder/index.php
Spot on, I generally just use OSE to check out competitor's backlinks.
To me, nothing beats the back link results from WMT.
Also keep in mind that more tools beside OSE are avaible:
Well for starters, you seem to have quite a lot of dodgy backlinks.
For example http://www.le-compas.ca/ (spam) and lots of directory links.
OSE is telling me you have 49 linking root domains (+ the ones that won't show up), and the large majority is in fact directory links.
There are quite a lot of on-page improvements to be made on your own website as well, but once again reading the SEOmoz beginner above will help you get started on that.
Hi Matchonce,
Finding quality authority backlinks is no easy thing. For starters, do a bit of research in your niche and find out who the top sites are. You could then contact each one and perhaps offer a guest blog post so you could receive a link from then. OR if you have awesome (and relevant) content on your own website, you could let them know about it, and receive a link as well in return.
Also, you can use Open Site Explorer (http://www.opensiteexplorer.org/) to find out what links your competitors may have. Export them into a CSV, sort out the bad ones and get started :).
Good luck!
If you are new to SEO check out:
http://www.seomoz.org/beginners-guide-to-seo
If I were you I would focus on learning SEO myself, as having the knowledge yourself is golden.
Hi Diane,
Had a quick look at your website, and since it seems to be regularly updated (latest celebrity news etc.) I think having an RSS feed would be beneficial to have, this way frequent visitors of you site can easy check up what's new at your site.
They are also easy to set-up, so yes, definitely go ahead with it.
Regards
Hey Matthew,
SEOMoz only updates keyword rankings once a week, so it might be that by the end of the week your rankings might of shifted (quite common with newer websites). Although I had to send off some support emails to SEOMoz help staff in regards to rankings reports coming back wrong (on the actual day of receiving the new rankings report).
What I now do is use a keyword tool to check the majority of keywords, and the main keywords I look-up myself in an incognito search in Chrome.
Yes you are correct. By adding the "+1" right next or underneath your ad, people who like it will able to visit your Google+ page.
Changing the whole site content is quite extreme and would take quite some time. I don't think going to this extreme is necessary, I would suggest just creating a blog on your website and update that with perhaps 2-3 new posts each month.
Hi,
If you have created fantastic content, I would recommend running paid ads for a little while. Just recently for an automotive infographic we have created, we ran a paid promotion on Stumble Upon. For $10, your content gets shown a 100 times. So we added just $10 as a fund and now the infographic is on its way to nearly 700 stumbles + gaining links from it.
Definitely worth checking out if your content is fantastic.
Good luck!
Hi BeytzNet,
As far as I know, there isn't paid advertising on Google+ just yet. What you could do is add the "+1" button onto your adwords ads (if you are doing those). If you do that you could lead people to your G+ page and you might also see a slight increase in your CTR.
Check out http://searchengineland.com/googles-1-a-potential-boon-to-paid-search-marketers-70836
Good luck.
Hey guys,
Today I checked the backlink profile of a competitor who is #1 in Google Australia for a highly competitive keyword. To my surprise though, every single link (except a few directory link) seems to be from a private blog network. It's a business selling advertisment products, yet somehow seems to have links on blog from website that sell pc repair services, sleepwear, bali villas rentals, etc..
In this case, would filing a spam report in google WMT be beneficial? It's not like they advertise that they sell links (nor are the websites the links are on), but it is quite clear that something dodgy is going on.
Thanks
Everyday I keep seeing spam website ranking at the top, frustrating to see that they are up there.
Example 1, we are trying to #1 for a educational course name for a client that is a training school. They are currently being outranked by a website that has about 90% exact match Japanese blog comments, simply because those blog have a high DA.
Example 2, we have a regional client trying to rank for [keyword] + [city name], they are being outranked by an EMD who has 1 link, which is a directory. Whereas we keep pushing new content on the client's site and building their social networks. Sure, the number 1 website isn't doing any shading spam techniques, but they are simply ranking because of their domain names which I thought Google's latest update would of fixed that..
In regards to diluting your link profile with new and better links is indeed possible as mentioned by Karl. However, this will be a massive job that will take ages to do.
Consider the following: a good standard of having either brand-name or exact match anchor text is about 30% of your overall link profile (I wish I had that article to show you, forgot where it was). Now currently, you have 76 out of 77 links with the exact anchor text of "whey protein". In order to get those links into the 30% of your overall anchor texts in your link profile, you would need to create A LOT of new high-quality links.
My best advice is to either change as many anchor text as you can, or just get rid of the backlink if it's on a low-quality page.