Hi tgr0ss,
If you chose for website URL that consists of keywords, it still carries some ranking weight (not much though, and it will decrease over time). Myself, I prefer the company name as the URL, as it good for branding and it doesn't look like you are trying to force your rankings to go higher.
In regards to your titles, each page should have an unique title tag. As you are pro member, you can see in your campaigns that there are "Duplicate Page Title" errors. What I prefer is the following structure:
Keyword 1 | Keyword 2 | Company Name
Keyword 1, Keyword 2 | Location | Company Name
And be sure to keep the length of the title tag under 70 character, so it won't be shortened in the search results.
Best of luck!