Welcome to the Q&A Forum

Hey LittleBigMan,

Rand actually had a whiteboard friday in regards to Search Suggest: http://www.seomoz.org/blog/how-googles-search-suggest-instant-works-whiteboard-friday

Should help you out.

Hi Konstantin,

You are correct. Match those keywords together with the cities that you operate in,  and you might be surprised what might come up.

When doing this, try both adding the area before and after the keyword, sometimes it can make a difference. To save time, I use Merge Words where you can easily put in keywords and then the cities before or after.

Good luck

Here are some ideas:

• write about the current fashion style (based on the current season)
• write about fashion shows (if relevant)
• bizarre clothing (always fun to read)
• or if a certain date/event is coming up, best dress/shoes for Christmas etc.
• the latest items that have arrived in-store
• interviews with fashion designers/advisers (although might be difficult)

Would suggest looking out there to see what the others are doing as well.

In regards to your ranking being incorrect on SEOmoz, it has happened to me before.

The best way to check what your current ranking are, is to use either incognito mode on Chrome (Ctrl+Shift+N) or "private browing" on firefox. By using either one, it ignores whether you are logged into gmail or not, as well as cache and a bunch of other things.

Otherwise you could also use Rank Tracker by SEO Powersuite, but even then I prefer to just manually check my rankings myself.

Hi Joel,

Your best bet would be using the Adwords Keyword Tool.

Once you're on that page you can enter your keyword (be sure to select "exact match") on the left, and you can select your country as well. If you want to check keyword along with their location you could try doing [keyword]+[city], such as "plumbing goldshire" for example.

A nice small guide for the tool can be found here.

Good luck.

Hi Bob,

I have done some soliciting myself for a free finance resource website, which went quite successful. Basically, the main aspect you should focus on is explaining to them the value that your website can bring to theirs. Go into specific details on why exactly your website should belong on theirs. For example, do you have fantastic content that they and their visitors should know about? If you can, let them know if you had any success cooperating with a major site, as it helps enlarging your credibility.

Also, at the start of the email, just let them know that you enjoy visiting their website (whether it's the look or the information given), they always seem to appreciate that.

Good luck!

Hi Project#Labs,

I personally find the webinars from Distilled well worth watching. You can subscribe to their newsletter on http://www.distilled.net/training/ and they will once in a while mail you a video to watch.

Also, we bought the "Link Love 2011: Link Building Seminars Video Bundle" a while ago, which was definitely worth its money. Be sure to check it out if you have the chance. I'll probably end up purchasing the LinkLove 2012 vids some time soon.

Best of luck.

In regards to diluting your link profile with new and better links is indeed possible as mentioned by Karl. However, this will be a massive job that will take ages to do.

Consider the following: a good standard of having either brand-name or exact match anchor text is about 30% of your overall link profile (I wish I had that article to show you, forgot where it was). Now currently, you have 76 out of 77 links with the exact anchor text of "whey protein". In order to get those links into the 30% of your overall anchor texts in your link profile, you would need to create A LOT of new high-quality links.

My best advice is to either change as many anchor text as you can, or just get rid of the backlink if it's on a low-quality page.

Hey Claudio,

We had the exact same issue at the start of last year. The payment went through without an issue, but finding our listing was a nightmare. For some reason if you typed in the company name it wouldn't show up; but if you went through categories eventually you would reach the listing.

Waste of money and time.

Hi Jeff,

My favourite that we have used here at the office quite often is hootsuite. (http://hootsuite.com/)

The free version is excellent (barely any reasons to buy the paid versions imo), and once you setup all your social media accounts, multi-posting is a real breeze. Basically on Mondays I can set up all social media messages that I want to go out for that week.

Also, are you aware that SEOMoz has a social section for each of your campaigns? It's a nice and quick way to see how your social media accounts are doing.

Hi Spencer,

I did have the occasion that I no-followed an external link that was on the footer of the website, otherwise quite some link juice would of been wasted.

However, whenever I do new blog posts I make all external links do-followed within the blog post. By doing this you could let the sites who you linked out to know that they received a link, and the will enjoy the fact that it is do-followed. They might even link back or share the blog post on their social media accounts.

Hi Will,

Definitely not!

In fact it is great if other people are linking out to the online newspaper article. The more the links the article will get, the stronger your link will be that is within the article (as long as it's do-followed of course).

Hi askshopper,

I would personally definitely do a meet & greet competition. Set-up the competition within Facebook so the contestants will have to "like" the brand page first before being able to apply. Also, still create some press releases and definitely mention within that there is competition available to win a meet & greet.

I've done something similar in the past, and the amount of new social media followers I gained was quite impressive.

Good luck!

Hi Steve,

Here is some quick feedback.

When I loaded the page I noticed it wasn't as fast as it could be, so I ran it through Google's PageSpeed Insights and it returned a score of 73/100, so it can definitely be improved.

Check out https://developers.google.com/speed/pagespeed/insights and use the tips that they provide.

There are also a few 404 errors that could be redirected:

http://reseolve.com/WebOptimizationConsultant.co.uk/packages-pricing/

http://reseolve.com/wp-content/themes/images/toggle-Bg.png

Also I don't think the robots.txt file was done properly, when I look for your business name in Google UK, I can't seem to find it anywhere. Definitely check out http://tools.seobook.com/robots-txt/ as I think fundamentals are missing.

Lastly, I believe the sliders could be improved as well. First of all I'm using Chrome, and when I quickly click on the sliders numbers it seems to stop working. The looks could be improved as well, perhaps go for full width sliders that contain an image along with the text that you currently (see other sites doing this such as search engine land).

The above is great, however I believe external SEO isn't the case here (if I understood it right).

Since they will design and develop the website, be sure to ask what on-page optimization they will do for your website. They (if they are good) should be aware and experienced with optimizing the title tags, meta description, on-page content, and website navigational structure (which includes re-directs).

Best of luck!

Hey Eugene,

I actually had to contact Adwords myself asking for advice on how to gain a better quality score. I received quite a lengthy response that I will paste into here, I hope it can be of use.

• WHAT EXACTLY DO WE MEAN BY RELEVANCY OF A KEYWORD:

RELEVANCY OF A KEYWORD IS THE AVERAGE PERFORMANCE OF THE KEYWORD ACROSS ALL ACCOUNTS:

We look at the average CTR of the keyword in question across all accounts. CTR is used to determine the "relevance" that you see in the ads diagnostic tool. Why? The logic is that if people have clicked ads for this keyword, they must find it relevant. Otherwise, they wouldn't click. If a KW (keyword) has a bad overall CTR, it will be hard for the client to get a good QS number unless they have extremely good individual performance. Relevance, in this case, is NOT simply having the keyword on your landing page. This is a common misconception about relevance.

Relevancy is about how much users find it appropriate. In order words, how many users click on an advertiser's ad when they search for that keyword.

After thorough analysis of your account with our specialists, I have the following findings and recommendations for you:

1. CTR OF THE KEYWORD

As you can see from above points while defining the “Keyword Relevance” for a keyword we not only try to provide you with information on how “closely related” the keyword, ad and webpage are to each other/your service (defined by points 2,3 and 4) but we also try to provide signals about how good this keyword has been (in terms of performance) as a marketing keyword on google.com in general.

Please note, this keyword, I will like to confirm, has historically not performed that well in general on google.com and hence the same is reflected in the Quality Score of this keyword. However as we get more impressions and are able to keep a high CTR for this keyword in our account, this keyword’s performance in our account will start playing more significant role in terms of defining the Quality Score of this keyword and the same will improve.

2. EXACT MATCH CTR FOR KEYWORD IS LOW:

As you can see from above points (point 2) that the exact match CTR of the keyword also plays a significant role in determining the Quality Score.

I will like to inform you that besides the performance (read CTR) it is also the quantum of performance (read number of impressions) that impacts quality Score. The higher is the number of impressions you have the bigger role the CTR of that keyword will play in defining the Quality Score for that keyword. In this case, we can see that the keyword has received around 62 exact match impressions for the past 30 days, compared to around 1900 monthly exact match queries for this term, hence the CTR of the keyword is playing an important role here.

NOTE: It works both ways: that is to say a bad CTR with high impressions will impact Quality Score that badly and also a good CTR with high impressions will impact the Quality that well.

As this keyword receives around 0% of the traffic for this keyword in a month, the CTR at keyword level is not impacting the Quality Score of this keyword. However as the impressions will increase & if the CTR at keyword level is high it will have +ve impact on Quality Score.

As your Exact Match Impressions would increase and the number of clicks increases the Exact Match CTR would improve and will start impacting the quality score of the keyword positively.

3. GENERIC KEYWORD:

With broad matches, the Google AdWords system automatically runs your ads on relevant variations of your keywords, even if these terms aren't in your keyword lists. Keyword variations can include synonyms, singular/plural forms, relevant variants of your keywords, and phrases containing your keywords.

Having duplicate titles will most certainly be effecting your SERP rankings, along with many many others factors of course.

Page titles should be unique on each page, and contain keywords that describe or that are relevant to the page.

Check out: http://www.seomoz.org/learn-seo/title-tag

Hi BobGW,

Kinda funny as I'll mention the exact same article as the person asking a question below you in the Q&A.

Have a look at what Distilled did with their long guide at http://www.distilled.net/linkbait-guide/

Instead of just plain boring text, mix it up with the an occasional image and colored section or quote.

Good luck!

By the sound of you might of gotten a penalty of Google.

I believe it might of been the penguin update.

I had a look at your backlink profile, and out of a total of 2.9k links you have 968 links with the anchor text of "vietnam visa of arrival". This is a clear signal to google that you are trying to manipulate to rank for that keyword.

Did the rankings decreased around the period of April the 24th?

Ok so now we know it is due to the Penguin update.

The first step to do will be analyzing every single on of your backlink. Use Webmaster Tools and export all the backlinks that are pointing to your website. Next you will have to check out each single backlinks to see the quality of the link. I like to use the Mozbar addon to quickly check what the MozRank and MozTrust of the page is where the backlinks to your site is located.

Once you got the full list of links you want to have gone, you will first have to manually try and remove the links. This could be relatively easy if the link for example is from a directory where you had to make a profile first in order to create a listing. In that case, you can just delete the listing. Otherwise you will have to email the owner of the website if they could remove your backlink.

Now if, let's say 2-3 weeks have passed and you still haven't heard back of some the webmasters (even though you contacted them), you can go ahead and use the link disavow tool. This tool however has to be used with high care.

Have a read of http://searchengineland.com/google-launches-disavow-links-tool-136826 for an understanding of the tool.

If you don't fully understand the tool, please come back to the SEOMoz forums and ask for help, you need to fully understand how it works.

Good luck and feel free to ask any other questions!