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I'd place them in the resource center. Pumping the SEO of product pages is great, but being a resource of information is both good for SEO and great for customer retention / growth. Furthermore, if you or a customer were to send someone the link, having it on a product page may seem more aggressive. Sometimes it's better to gain a lot of people churning in your sales funnel than it is to gain a few new sales.

Happy to help!

I'm pretty sure it would be considered referral traffic because a different site is being used to load you content. Regardless, I'd suggest creating a Google Tag Manager account for the site, and setting up a traffic tag that only tracks traffic from embedded content. That way you can keep tabs on that without having to dig deeper into your reports.

A client of mine had us create a "Serviced Areas" page in their site, that lists all of the areas, cities, counties, etc. that they provide their service to. Each then links to a page about that area, with good, localized content. Another option would be to have dynamic content based on the visitor's location. Another yet, to target long-tail local keywords that use these places. I'd say any of these would help, though the more helpful they'd be, the more time and money they'd cost to do.

(As an aside, please don't spam the Q&A section with the same question. I've been using Moz for months, and find that most questions get responses within 1-2 days.)

Thank you very much, Abe.

Every day I log into MOZ in the morning, and a message appears at the top (in red) saying that there's a problem with 1 or more of my campaigns regarding Google Analytics. Whichever campaign I open first has this same message, meaning that this is effecting that particular campaign.

I click on the link provided in the message and am brought to a screen asking if MOZ can be connected to GA "offline", whatever that means. I click OK every time, and yet this problem persists. Moreover, it happens to whichever campaign I click first. I've done this to each campaign at least once, and to one 3 different days. Clearly the issue isn't connectivity to GA, but I'm worried I won't be getting data because of this error.

If anyone knows how to resolve this or can provide some insight, please help. Thank you!

I would suggest not placing "widget-dealers" in any of the urls aside from the page that actually has the location search and bulleted list (which I'd assume is http://website.com/**widget**-dealers). Any state pages or location-specific pages could simply be structured as http://website.com/dealers/tennesee and http://website.com/dealers/tennesee/nashville respectively. This puts both the state and location closer to the start of the url; not to mention that shorter urls are generally better.

However, if you're adamant about using one of the 3 options outlined in your question, option 1 would logically be the correct structure as it tends from general to specific. The structure, from what I understand of your site, wouldn't make sense in the other two options.

I can only think of 2 real alternatives that would do you any good:

1. Create separate pages that show only the content in your click-to-expand sections (being sure to add canonical tags where appropriate) and have those pages linked to from the footer, a sitemap, or whatever section you see fit.
2. Place the content from the click-to-expand sections in alt-text for whatever buttons / images / etc. that you're using to guide users to the content. This should, in theory, still be crawled, and would act as any other alt-text does; meaning that it would allow those who can't view your content to still see a text version of it.

While it's odd that Google would denounce click-to-expand content, they've always had a weird distaste for javascript and other useful codes on occasion. Whatever you do, I think it's always important to place the value of UX over SEO. But that's just my insight.

Good luck!

That I'm not too sure about, sorry.

Definitely. It's important to always keep track of the criteria for any project - no matter how simple it may be. Just make sure that whenever you update or change the structure of your site(s), that you update the excel as well.

I would also recommend you take this transitional period to commit an audit of your site, structure, keywords, titles, metadescriptions, etc. Not only will that help you measure the differences in traffic and conversions between the old site and new, it may expose weaknesses in your site that you can improve.

Good luck!

I would say that depends on whether or not there are non-indexed pages that visitors to your site may still see. If the answer is yes, then you should redirect all of your pages. If not, then while I'd still recommend doing so, it's not inherently necessary.

I have to agree with Linda: Option 2 is your best option by far. Not only do you not continually have to manage, maintain, and remove/add these pages all the time, but they'll retain their link-juice and SEO properties.

However, I would disagree that this would require a lot of work as far as coding is concerned - even if there are thousands of pages. All you need to do is have each search page set to show set groups/images/products when results=0. Depending on how your site is coded, it could be very simple, or at least fairly easy to do.

Of the 4 points you mention you've seen, I'd say the only one that's entirely incorrect is #3.

1. Only use H1 once: True. Think of it like a book title. That's the most important thing, so nothing else should share that prominence.

2. H1 is crucial for SERP: **True. **This is what Google looks to, after your title tag, for information about your page and the content therein. This reaffirms that your metadata, keywords, title, content, etc. are all related - while also showing visitors what this page is about (Google values visitor experience more and more with each update).

3. Use H1s for subheads. False. Think back to #1 - H1 should be reserved only for the 1 absolute most important thing (which should be your title).

4. Google almost never looks past H2 for relevance. Kind of true. Google DOES look beyond this (and even parses your body-text), but with each lowering of prominence / heading, Google gives it less weight. #4 is true in the sense that this weight is lessened significantly, but it's incorrect generally - your content is still very important.

I hope this has been helpful to you! Good luck!

Noindex is your best option, really. It might take weeks, but I don't think any other method is going to be faster. Plus, technically speaking, "noindex" is the proper method for what you want to do - canonical tags or a robots.txt may do the job, but they aren't exactly the right way.

Good luck!

Yes, but I'd also make sure to do it in small bits at a time. Meaning, don't change everything at once. Make a small change, wait a bit to see the results, and if they're good, then make another small change. If the results of the first change aren't what you want, then rethink your keyword strategy and try something a little different!

Good luck! Give an update in a while if you can. I'd be interested to hear what happens.

I think the tactic to use here might be to create some "localized keywords"; or put another way, to reference areas that might be interested in your clients service on their website.

I helped rework the website of one of my clients, and this was something we did for each of their branches (they exist in several major cities). Using references to those cities and areas nearby, we've increased traffic to each branch through those references.

I'm pretty sure Google Maps uses a combination of location-based SEO, general SEO, and zip-code structures in its algorithm for maps; so keep that in mind too!

Hope that helps!

Depending on how long ago it was that you added the search box feature, it could very well be that Google's recently swept one site but not the other. As that's something more or less out of your control, I suggest looking through the code for the in-SERP search box and making sure that it's 100% accurate.

Other than these things, I can't think of any reason why the search box wouldn't be on one but the other.

Hope that helps!

I don't think anyone can answer this question unless you explain what issues are present on the site, If you can provide that information, then I or someone else may be able to assist you - or at least give you a direction.

Hi there Astute Media,

Unfortunately, what you have here is the definition of duplicate content. The body text of the page is exactly the same on both pages. Even though your titles are different (and even then, not by much), Google sees that the body text is exactly the same.

It doesn't help that the page has 2 short paragraphs of text, either. These two things are big red flags to Google that a website is spam - but there are ways you can fix this.

My suggestion would be to write something specific to each page. Meaning, the second page is for a hotel rather than the resort - maybe add information about the hotel, or what general complaints have been filed. Another option would be to have 1 page with the information in your body text, and have links to pages that go to the specific resort/hotel/etc. This would require a redesign of your site's navigation, so you may wish to go with the prior rather than the latter.

Either way, I can tell you that you DO need to do something to fix the duplication. Good luck!

Ah, if you have a searching feature, then having the full URL as you'd originally suggested would probably be best. Longer URLs aren't inherently bad, so long as the actual content of that page is specific enough - which it sounds like it would be in this case.