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Hi Ross, Thank you for confirming this - I was hoping this would be the case. I appreciate the help! Many thanks, Katarina

Same to you! Happy to help!

True Google said this and a lot of tests out there proof that what Google says is not true for 100% but like I said, not a showstopper.

If the blog post is under 2000 words and have a singular focus, I would just have it on one page (better for search, printing & etc.). If it split, the objective may be for advertising to increase pageviews.

Hi there! There seems to be a bit of confusion in this thread between URL structure and Information Architecture. Having more folders in a URL doesn't reduce the authority but pages with more folders in the URL tend to be deeper in the sites linking architecture, which means they tend to have less authority because they aren't as close to the surface. The difference between internal links and url format is an important one. There's a blog post here which explains in more depth. From my perspective, here are the benefits of having pages within folders; There is an opportunity to put more relevant keywords in the URL without stuffing Easier folder-level reporting in Google Analytics, Search Console etc. Some increased understanding for Google of how pages hang together - there is some evidence that Google uses folder structure for ranking before it knows much about the page for example. In terms of managing authority for pages and signals of relevance I'd be looking much more towards the internal linking to those pages. I wouldn't rely on Google intuitively understanding the topical connection between two pages unless both of those pages target that topic or have relevant links between them. So for example, say you have two pages; site.com/widgets site.com/doodads If those pages are both subcategories of trinkets you could reformat them to be; site.com/trinkets/widgets site.com/trinkets/doodads Having "trinkets" in the url might help both pages rank for "trinkets" type keywords, like "doodad trinkets" for example. However, I wouldn't rely on this change to help Google understand that widgets are related to doodads - you can handle that much more effectively with relevant internal links between /widgets and /doodads that make the relation clear. In terms of whether there is a risk to making this change - this is essentially a migration and definitely comes with risks associated, even if all of your redirects are 1:1 and direct. It'll take time for Google to find the redirects and new pages, and as a rule of thumb, link equity isn't passed perfectly along a 301 redirect so I wouldn't expect these new pages to just inherit the strength of the old ones. I think it comes down to weighing up whether the benefits I listed above outweigh the risk of an in-site migration. If you think the keyword targeting opportunities will make enough of a difference then great but I wouldn't rely on url structure as a way to get Google to understand your site differently - the impact of internal links is going to be a far greater factor.

Many thanks. I'll start from here. Katarina

I suggest this free proofreading tool. Its works awesome.

Duplicate Content I have experience facing problems like these ones. In the past, I worked with sites multilingual and multi-region and even multi-location (same country but different cities) websites, mostly for Hotels, Restaurants, and Business related to the tourism. First of all (probably you did it. But is ok keeping it in mind) Add Every domain and every variation of your domains on Search Console http:yoursite.com http:www.yoursite.com https:yoursite.com https:www.yoursite.com Talking about your questions It's common for websites to provide similar or the same content in different languages when targeting different regions while having different URLs. Google is okay with this as long as the users are from different countries. Your website will not be penalized when translation is manual and accurate. Even though Google still prefers unique content for each version, it understands that having unique content can be quite tough. Google clearly states that you don't need to hide such content by not allowing Google to crawl it using a robots.txt file or no index robots meta tag. The circumstances are entirely different if you're providing the same content to the same audience through two URLs. Let me explain this with an example. Imagine you've created yourbusiness.com and yourbusiness.com.au. One targets the USA and other targets Australia respectively. Since both are in English, this will cause duplicate content. Luckily, it can be easily solved using an hreflang tag, which is widely accepted by all search engines globally. The hreflang tag protects international SEO campaigns from being penalized with duplicate content. It's usually required by businesses that cater to different languages or countries through sub-domains, subfolders, or ccTLD. The hreflang tag also is important if you have multiple languages for one single targeted country. Here's what I do to implementing it: Step 1: First, we must handle language targeting. You'll have to list out the URLs that have equivalents in different languages. Any stand-alone or non-equivalent URLs would not need the hreflang tag, so don't list them. Step 2: Now comes setting up the tag. This is what a general hreflang tag looks like: All you need are the country-wide codes http://www.mathguide.de/info/tools/languagecode.html For having a site that targets different countries in same language, you'll use code like: **Step 3:**Here the hreflang="x-default" is used to create a default common page for all countries. This is generally the homepage or another neutral page for all countries. After implementation, you can check that what you've done works properly by logging into your Google Webmaster Tool account. Proceed to "Search Traffic" and then "International Targeting." If the hreflang tags were placed properly, you'll be able to test them utilizing the feature presented there. When problems ensue, try using the hreflang tag generator tool to make things easy. Common Mistakes to Avoid Incorrect use of language codes: All tags should contain codes as per ISO 639-1. Using incorrect ones will negatively impact your international SEO. Missing confirmation link: If page A links to page B, page B must link back to page A with a proper hreflang tag. IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER

Yes, organic conversions and then organic traffic are where I would focus. Rankings should be monitored but don't obsess over them. Typically origin of backlinks matters. Pick 5 of your top competitors and see which country their backlink profiles are from primarily and emulate that. The perfect backlink profile is always based on the niche and tends to vary. I will look out for the other questions.

Hi Samantha, Thanks for your answer! Katarina

Hi there, Thanks a lot for the link! Appreciate. Katarina

Hi, My mistake! I wrongly thought I was the admin, but I have just been added too so I couldn't find this option. Many thanks for your help! Katarina

I will recommend tagdiv newspaper or soldad

Hi Roy, I thought about just explaining what the term means. But you seem to suggest I should dedicate more space to each term, am I right? My idea was: to list all terms that visitors might need to have explained and link them with the pages where they are used. I believe each term would be explained via a sentence or two. Is this not enough? Is there any better SEO solution? I know for sure there won't be any videos or guides for now, it will be just a simple page. The page would sit in our Help Centre and we would have a Glossary link in the footer. Many thanks. Katarina