Welcome to the Q&A Forum

Hi Ross,

Thank you for confirming this - I was hoping this would be the case. I appreciate the help!

Many thanks,
Katarina

Hi Moz community,

I hope everyone is well. I would like to ask for your advice on how to show a Google Business listing in both the UK and US for our brand. I understand that you can add multiple locations to your Google listing under the 'Manage Locations' tab but I wasn't quite sure how it worked in practice.  I have a couple of questions below:

If we have 2 registered locations/offices (one in the UK and one in the US) are we able to create 2 separate locations that will show our business listing correctly in the right-hand margin when people search for our brand in the US and UK respectively?

If so, when a user finds our business listing in the US, are we able to serve them our US website version when they click the 'Website' button, as opposed to showing them our UK website?  Our US website has been created as a sub-directory from our main UK site and can be seen as: www.example.com/us/

I hope someone is able to help, and thank you in advance.
Katarina

Thank you for taking the time to help me with all of my questions Kate. It is refreshing to know that experienced SEO marketers like yourself are happy to help others build their knowledge.

I hope you have a good weekend!

Thanks again Kate. This makes sense to me now and it seems to be a nice, easy method. I just have one final question when it comes to differentiating content between UK and US pages.

If we have a page that is relatively similar in terms of content, but the language has been amended to match the local dialect, will this remove the duplication issue if hreflang is in place?

Say, for example, there are 5 key features about a product on a page, and 3 of them are suited to both the US and UK markets. Is it enough to add localised spellings to each description, or would the entire paragraph have to be re-written from scratch to create 2 unique copies?

I see that some competitors re-write their content entirely which makes sense if they're appealing to differing local user intent but some only alter the spellings and their price points where needed. What are your thoughts on this?

Thanks
Katarina

Hi Kate!

Thanks for your response, I really appreciate the help.  What you say makes a lot of sense. The reason we are opting for US and UK sites is that we offer different package and pricing information to each market so it was important to have a distinction between the two.

One thing that is very new to me, however, is the use of hreflang. Here is a sample of what we currently have on our UK and US pages:

I wasn't sure whether we needed to only include the emboldened line of code on US pages. Are the other 3 lines necessary? The same layout appears on our UK pages also.

Thanks in advance!

Hi, Moz community.

I hope you’re all OK and keeping busy during this difficult period. I have a few questions about international SEO, specifically when it comes to ranking pages in the UK and the US simultaneously. We currently have 2 websites set-up which are aimed towards their respective countries. We have a ‘.com’ and a ‘.com/us’.

If anybody could help with the issues below, I would be very grateful. Thank you all.

Issues

• When looking in US Google search with a VPN, the title tag for our UK page appears in the SERP e.g. I will see:

• UK [Product Name] | [Brand]

• When checking the Google cache, the UK page version also appears

• This can cause a problem especially when I am creating title tags and meta descriptions that are unique from the UK versions

• However, when clicking through from the SERP link to the actual page, the US page appears as it should do. I find this very bizarre that it seems to show you the US page when you click through, but you see the UK version in the SERP when looking in the overall search results.

Current Set-Up

• Our UK and US page content is often very similar across our “.com” and “.com/us” websites and our US pages are canonicalised to their UK page versions to remove potential penalisation

• We have also added herflang to our UK and US pages

Query

• How do I show our US SERP as opposed to the UK version in US Google search?

My Theories/ Answers

• US page versions have to be completely unique with content related to US search intent and be indexed separately - therefore no longer canonicalised to UK version

• Ensure hreflang is enabled to point Google to correct local page versions

• Ensure local backlinks point to localised pages

If anyone can help, it will be much appreciated. Many thanks all.

**Hi,****I am looking to improve the aesthetics of some pages on my website by adding written content into collapsible tabs. I was wondering whether the content that is ‘hidden’ by tabs is given less weight by Google from the perspective of SEO? **Some articles I have read suggest that tabbed content is weighted equally with the content which is already immediately visible to the user, but others suggest that this may not be the case. **Please, can I request opinions on the matter? Any advice would be greatly appreciated, many thanks.**Katarina

Hi,

I came across multiple websites where blog articles are split into multiple pages and once you reach the end of the page, you need to click 'Next' or '2/3' to continue reading. Is this a good practice? I understand you keep clicking through multiple pages instead of reading an article only on one page, but you also split the strength of the targeted keyword between multiple pages.

Can anyone advise?

Thanks

Katarina

Hi,

Thanks for your answer. We sell B2B software.

The website is structured as global, /us, /au etc. It's just the urls appear all equal atm.

Thanks

Katarina

Thanks for your time.

Excellent! Now I'm super scared haha But I  understand what you are saying and will share your advice with the team.

Many thanks.

Katarina

Hi,

Thanks for your answer.

'...if the site is ranking well under current strategy...' - I mean, we don't know as there is nothing to compare with. Recently we have been presented with an idea of creating subfolders and clearly showing the site hierarchy via urls. Apparently, it should make an instant difference and should improve our ranks. I'm really unsure if this is guaranteed.

FYI - we would never 301 one url more than just once so no chain. However, I wonder if we had 95% of all site urls redirected if this would impact us negatively.

Also - one more thing we are doing now (and we never used to have) is creating portfolio pages - very relevant pages linking from one main page to demonstrate the hierarchy further.

I'm trying to find out if adding so many 301s and putting all the effort into creating a hierarchy via additional articles, pages, breadcrumbs etc would definitely result in a positive outcome.

Thanks

Katarina

Hi,

Currently we have the following url structure for all pages, regardless of the hierarchy: domain.co.uk/page, such as domain/blog name.

Can you, please confirm the following:

1. What is the benefit of organising the pages as a hierarchy, i.e. domain/features/feature-name or domain/industries/industry-name or domain/blog/blog name etc.

2. This will create too many 301s - what is Google's tolerance of redirects? Is it worth for us changing the url structure or would you only recommend to add breadcrumbs?

Many thanks

Katarina

Hi,

Can you please advise? We have been focusing on the UK traffic, but this year we are expanding to all English speaking countries, primarily focusing on the US market. Our SEO efforts are not equally fruitful in the US, but they are really good in the UK. Can you please suggest what seriously impacts rank these days?

• our main domain that we use in the UK is domain.com. The US version uses sub-directory domain.com/us. Is this a problem?

• we have about 3 times more traffic from the UK than the US, and we have only UK backlinks. Do they still impact SEO significantly?

• can our poor US rank be related simply to a larger market?

Any ideas on how we can improve? Technical suggestions, page organisation etc, I'm open to any suggestions.

Many thanks. Katarina

Many thanks. I'll start from here. Katarina

Thanks for your answer, Kris. So how does the whole 'affiliate' ecommerce work? Where you don't deal with a platform, but individual vendors? How do you make it transparent?

I can imagine I could see Campaigns tracked in their analytics - this could quite work. But the vendors need to be into digital marketing which not all of them will be.

The next thing - can I add a tag that will be carried over to their Thank You page and this will trigger in MY analytics as a goal conversion (cross-domain)? In an ideal world, I don't want the vendors to do anything, I would set it up by myself; and I don't want to rely on campaign links they have to present me with. Imagine 200 vendors!!

Would GTM do the job??

Thanks. Katarina

Hi guys,

Situation: A website selling a mix of products from various vendors. When a product's Buy Now get clicked, it redirects to the vendor's website so the order can be placed there.

Question: How do I track all these conversions reliably? Is there any shortcut? Also, what do they need to do technically to make it work, and will it send to my GA or is it any tool that will record these conversions?

Does anyone do this actively?

Thanks for ALL the ANSWERS!

Hi Roman,

We are looking at Grammarly and Ginger atm.

Thanks.

Katarina

Hi Joe,

We are testing it.

Thanks.

Katarina

Does anyone use any free / open source profreading tool that not only corrects spelling, double-spacing and capital letters, but also meaning. Let's say it will tell you verb or subject is missing in the sentence. Or that a sentence doesn't make sense, such as 'Dog English he does looks well twelve'.

Thanks.

Katarina

Thanks John.

So are you suggesting to focus on organic traffic growth and organic conversions growth as metrics for our backlinks strategy?

Also, does the origin of backlinks matter? For example if we want to improve our rank in Australia, do we need to look at acquiring Australian backlinks?

Yesterday I posted 2 more questions you might be able to help with. Can you please have a look at them and try to answer if you can? We are taking a very important decisions now and we need the right direction from the beginning. So if you have a minute and to spare, I will appreciate massively!

Many thanks.

Katarina