Blog article split into a few pages

[Katarina-Borovska]

Hi,

I came across multiple websites where blog articles are split into multiple pages and once you reach the end of the page, you need to click 'Next' or '2/3' to continue reading. Is this a good practice? I understand you keep clicking through multiple pages instead of reading an article only on one page, but you also split the strength of the targeted keyword between multiple pages.

Can anyone advise?

Thanks

Katarina

[KevinBudzynski]

If the blog post is under 2000 words and have a singular focus, I would just have it on one page (better for search, printing & etc.). If it split, the objective may be for advertising to increase pageviews.