Welcome to the Q&A Forum

Have you seen this All In One SEO Pack to WordPress SEO Migration Guide? It doesn't seem terribly difficult.

Happy to help.

You're on WordPress. You may want to look into the WordPress SEO Plugin by Joost De Valk to help manage most of your page title tags and other meta.

Does Compete.com do that? I've never used them, but I know they offer competitive metrics. Traffic Travis does some link breakdowns, but it doesn't have a report exactly like that. It will tell you:

• Backlink URL
• Page authority
• Alexa Rank
• The number of urls the page links to
• Whether the page is indexed
• Follow/no-follow
• Anchor text
• IP address
• TLD (.com, .gov, .edu, and so on)

RavenTools also has a really cool link manager. However, I'm not sure whether or not you can use this on competitors' sites.

You may also be able to accomplish this in a moderately automated fashion with a combination of Excel and Majestic SEO. You could identify a lot of blog links, for instance.

Linking to your homepage with "Home" as the hyperlink text isn't the best way to do internal linking. You would probably be better off having your logo double as the home page link. That's a very common practice, so it's unlikely folks would get confused. A logo with a really good _alt _tag would beat a text link that simply says Home.

That said, you would be even better served with a text-based logo that said "Kemp Ruge". With Google Fonts, you can make it accommodate any design for free. And it would be a better signal than Home.

Also, before I looked up your site, I thought you were talking about the browser tab. The text there is modified by changing the <title>tag. You could improve your title tag by including the brand name: <a style="font-size: 14px;" href="http://www.kempruge.com/">Kemp Ruge | Tampa Attorneys</a>, for example.</p> <p>Also, since nobody searches for "Welcome to ...", you would do well to rewrite your <h1> tag. </p> <p> </p> <p> </p> <br> <br> <a download="xAfXb9r.png" class="imported-anchor-tag" href="http://i.imgur.com/xAfXb9r.png" target="_blank">xAfXb9r.png</a></title>

Yeah, this does sound like an expensive project. For what stephen_dignity is wanting, the Business Catalyst option would start at $2,000. May not be what's needed though.

Yes. The layout markup should not mess things up. Just put the whole street address within itemprop="streetAddress", and you should be fine.

You would do the first option. The "streetAddress" property needs to contain all the information, even if it spans two lines.

Check out the example over at Schema.org - http://schema.org/streetAddress. That address contains 2 lines.

I agree that WordPress is a good option. So is ExpressionEngine, especially if you're wanting to do the development work in-house.

Another option you may want to consider (that's actually built for an approach similar to the one you've outlined) is Adobe Business Catalyst. It's not as customizable as WordPress, but you get support and hosting from Adobe. There's a community over at BC Gurus that's pretty lively and focused on business. Also, BC has hosting, ecommerce, email marketing, CRM, and lots of other things built into the core product. You can create templates for the email and websites your partners use. Anyway, it's worth considering.

I used both WordPress and Business Catalyst for a time (when I was doing consulting). Now, as an in-house SEO, I use Expression Engine. Each one has its own strengths/weaknesses. The total-package element of Business Catalyst is its greatest strength, but you give up some on customization ... and some SEO capabilities.

Brilliant, Chris.

I know you can use Google's Adpreview Tool to see how your paid listings appear for different locations (down to zip code). I'm not aware of anything like that for organic listings, however. And anyway, there's no way to automate that process.

Here's a totally hypothetical, non-tested approach that might work: What if you used a proxy tool like Proxybonanza with a simple desktop rank-checking tool like Web CEO or Traffic Travis. (These really have nothing on Moz in terms of feature set, but rank tracking isn't terribly complicated as far as SEO tools go.) I would assume that when you run a desktop rank tracker through a proxy (especially if you can define where the proxy locale is), the results would be for that location. That said, I have no idea whether it's possible at all to find and use proxies for a specific zip codes. So all this may just be me being dumb.

Again, that's a completely non-validated approach. Just trying to help you think outside the box. My level of local-SEO expertise stops at the country level. And even there, I've got a lot yet to learn.

Could you model your approach after other subscription sites? Take, for example, the online version of the Wall Street Journal: http://online.wsj.com/home-page. They present enough content in preview mode to be relevant to both users and Google. You know from the blurb what the story is basically about.

Once someone logs in, they get the rest of the content. But I don't think they get a separate URL.

I wouldn't do the duplicate HTTP/HTTPS approach. In the future, you may want the whole site to be HTTPS, so you'd have to face this issue again.

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Thanks, Andy!

I would not use bit.ly or any other shortener for internal links.

If you want to track internal links, then you should use Google's enhanced link attribution or URL builder. I prefer the link attribution tool over the URL builder, though. This approach is more natural for visitors to your site, and it allows you to reap the SEO benefits of good internal site linking.

If you want to track external links, I'd recommend Google's outbound link tracking, a url shortener, or both. For Wordpress sites, Joost de Valk has an old (but good) post on one way to do this with a plugin. But the idea can be replicated on other sites. Basically, you link internally to a directory that's behind robots.txt. Then 301 those links to your affiliate or shortened url.

Hope that helps!

JVRudnick, your story reminds me of this cool new site you can use to see whether the NSA are watching you: http://AreTheNSAWatchingMe.com/.

Also reminds me of the T-shirt I wore yesterday.

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For Webmaster Tools, you are only getting partial data from the 27th right now. I'd monitor WT for the first full week post switch and compare your data then.

Also, for Google Analytics, that 4% difference may be due to having only partial data from today. So you may need to wait a bit longer for a more accurate comparison there. That said, 4% difference in traffic isn't alarming for the amount of time you're digging into. You're probably overly sensitive after the switch. I'm sure I'd be.

Once thing you can do in GA is ask for higher precision on the reporting. Click the weird icon next to the graduation cap in the top right and slide the toggle under "Control the number of sessions used to calculate this report" toward Higher Precision.

I'm really interested in your experience because we're mapping out a move to https, too.

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I get a 504 error when I first tried to load your site (https). Then I loaded the http version, but was redirected to the HTTPS version after some time. Not sure what's going on there. I could not repeat the error.

Also, Webmaster Tools data is about two days delayed. Are you sure you're comparing the same days in both applications? (Not uncommon mistake for me to have made.)

LindaLV is right. Here are some screenshots to help you out.

1. Expand the hamburger menu. Then navigate to Tools > Extensions (#1 attachment)

2. Either disable or delete the Moz toolbar. (#2 attachment)

That said, I recommend leaving it installed. I don't use it terribly often, but then there are those times that it comes in really helpful. So for most of my browsing, I leave it disabled. If you find it's covering up content while you're browsing, you can just click the toolbar icon to disable it and make it inactive. That's how I browse most of the time. (#3 attachment)

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Would you mind sharing a link to your site?

I agree with Kingof5.

Don't impersonate another brand or mislead in any way. Instead, create content that distinguishes you and what you offer from "Pop Warner". You could use the phrase "Pop Warner Club Alternative" and still be optimized for "Pop Warner".

Just be clear you aren't them. And be honest with anything you say about them.

Has Google notified you of the need to disavow links in Webmaster Tools? Usually, there's a message about unnatural links on the Manual Actions page.

I've never preemptively disavowed links. Maybe that's wrong. But then again, no single site is giving us 23,000 links.