What should I title my homepage tab?

[KempRugeLawGroup]

Our homepage tab just reads "home." Am I missing out on something with that? Should I re-write the tab to our brand name or a general descriptor?

Best,

Ruben

[customerparadigm.com]

Ruben -

Yes, I'm not a big fan of "Home."  The title tag is what shows up in Blue Underlined text at the top of a Google listing.  Depending on what the site is all about, you usually want to have your company name and a very short description of what you do.  I see you posted as Kemp Ruge Law Group; if it was for that site, you might have:

Title = Kemp Ruge Law Group - Specializing in XYZ Law in City, State

There are other ways to go; some people advise putting your specialization first, and the name second.

But either are way way better than "Home."

[WilliamKammer]

When you say "Tab" I take it you mean the anchor text of the homepage link in the navigation. If that's the case, I think keeping it as "Home" is just fine. The additional keyword specific anchor text juice you get from that change doesn't outweigh user experience. People know and expect there to be a "Home" type button. Changing it may confuse people when they don't need to be.

[KempRugeLawGroup]

Yes, that is exactly what I meant by "Tab." Thanks, William. I will know how to clean it up for next time!

[KempRugeLawGroup]

I think my poorly phrased question caused some confusion. I didn't mean my title tag. I meant, as William correctly guessed below, "the anchor text of the home page link in the navigation."  Thanks for the response though!

[justin-brock]

Linking to your homepage with "Home" as the hyperlink text isn't the best way to do internal linking. You would probably be better off having your logo double as the home page link. That's a very common practice, so it's unlikely folks would get confused. A logo with a really good _alt _tag would beat a text link that simply says Home.

That said, you would be even better served with a text-based logo that said "Kemp Ruge". With Google Fonts, you can make it accommodate any design for free. And it would be a better signal than Home.

Also, before I looked up your site, I thought you were talking about the browser tab. The text there is modified by changing the <title>tag. You could improve your title tag by including the brand name: <a style="font-size: 14px;" href="http://www.kempruge.com/">Kemp Ruge | Tampa Attorneys</a>, for example.</p> <p>Also, since nobody searches for "Welcome to ...", you would do well to rewrite your <h1> tag. </p> <p> </p> <p> </p> <br> <br> <a download="xAfXb9r.png" class="imported-anchor-tag" href="http://i.imgur.com/xAfXb9r.png" target="_blank">xAfXb9r.png</a></title>

[gazzerman1]

I found your site through your profile,

To be honest, you don't want to confuse people and you want to make their experience a good one. Removing it or changing the name could result in less page views.

Also the navigation links are not the greatest signal for Google, concentrate on good internal linking within text, the benefit of changing your anchor text on the home button is so low.

As Justin said above, you could remove it and have your logo click through with alt text, but then you have to be sure that the people coming to your site are web savvy, many are not.

[KempRugeLawGroup]

Thanks for those tips, Justin! I appreciate the extra input. You're definitely right about the H1; it is pretty awful. Google fonts is probably something I should already know about, but unfortunately that is not the case. Yay, more information to learn...

Much appreciated,

Ruben

[justin-brock]

Happy to help.

You're on WordPress. You may want to look into the WordPress SEO Plugin by Joost De Valk to help manage most of your page title tags and other meta.

[KempRugeLawGroup]

I've been wanting to switch from All-in-One to Yoast for awhile, but I'm somewhat scared of the transition. I'm think about doing it over Christmas when business is slow, so if I mess anything up I can (hopefully) fix it before any major problems.

[justin-brock]

Have you seen this All In One SEO Pack to WordPress SEO Migration Guide? It doesn't seem terribly difficult.