Do allow or disavow, that is the question!

[Muhammad-Isap]

We're in the middle of a disavow process and we're having some difficulty deciding whether or not to disavow links from Justia.com and prweb.com - justia.com alone is giving us 23,000 links with just 76 linked pages. So, to allow, or disavow? That's the question!

What do you think guys?

Thank you.

John.

[justin-brock]

Has Google notified you of the need to disavow links in Webmaster Tools? Usually, there's a message about unnatural links on the Manual Actions page.

I've never preemptively disavowed links. Maybe that's wrong. But then again, no single site is giving us 23,000 links.

[TomRayner]

Hey John

If you decide to take action action, then being aggressive with the links is a good approach. Both in Cyrus Shephard's great Moz blog post on the disavow tool and also advice from Google itself says if you suspect an entire domain to be spammy, go ahead and disavow all of it.

However, from my own perspective, I would only go through and create a disavow file if I knew for sure that I was suffering from a manual or algorithmic penalty.  I have seen very little benefit in being proactive with that tool (eg rankings are good, you spot bad links in your link profile and disavow them to be safe) and, in fact, I have seen a number of cases when a disavow was submitted "prematurely" - ie, a site was ranking fine and then disavowed some links and saw rankings fall.

If we want to look at it from a slightly skeptical point of view - if you're not suffering from a Google penalty, do you really want to inform Google that you have suspicious links in your profile?

However, that is a matter of preference based on my own experience.  I would certainly take note of the links you think are bad (and perhaps put together a file ready to go, just in case). Worth noting that prweb.com has made all of its links nofollow anyway, and so as they're not passing on link equity it doesn't seem logical to then disavow them (as they have no SEO benefit) Also, keep in mind though that if you visit the page and the link is not there - and especially if you do a google search for cache:http://www.example.com and see that the cached version contains no link - there's a very good chance that the link has already been discounted anyway and so would not be flagged in a manual or algorithmic check.  Seeing as you have so many links from the domains, that may be occurring.

Hope this helps