Hey Alan! Thank you - this info is super helpful. Just to check - is this the URL you are talking about? https://www.metro-manhattan.com/ If so, I can run some diagnostics to see what's up.

Thanks!

John

Yes - I would remove/no-index rather than redirect. The URL's don't have any equity so it's not worth redirecting them. Thanks!

Hey Alan,

Have you seen improvement in your SEO traffic and keyword rankings by chance? I would look at those as initial indications of improvement. As long as you are building quality links that are relevant to your website, you should see improvements in both DA, organic traffic and keyword positions. It's probably just a waiting game to be honest. It can be frustrating.

Hey Steven! They don't unfortunately. Here's an old thread that gives more detail as to why: https://moz.com/community/q/bit-ly-links-seo-benefit

I hope that helps!

Happy to help! Just so I understand:

You wrote a blog post that's optimized for "Switzerland Holiday Package" and you want to link to another page on the site or the same page?

Thanks

John

Hey again! I would be happy to give you a recommendation - it may be something my firm can help you with too. Please reach out to me at john@sixthcitymarketing.com. Either way, I'll be happy to help you find someone. Thanks!

Hey there!

At first glance, it looks like your site has been hit with a malware attack. I would recommend using a service like https://sucuri.net to help you clean up the site and put certain protective elements in place so that you don't get hit again.

Once that is done, you'll want to go into the search console and bing webmaster tools to no-index any other spam URL's that may have been created from the attack.

I hope that helps!

John

In my experience it doesn't from an SEO perspective/DA perspective. The additional traffic will help in other ways! I hope that helps!

I agree with Joe. SEO and web development often think differently about website structure. It's gotten better but with Google's emphasis on speed, both teams will need to talk more over the next few years. I would try to be as involved as possible with what they are doing and how they are doing it.

Hey Neil - I think if you went this way you would be okay. You may see a short-term drop from the redirect but the majority of the equity would be transferred. User experience is always important in Google's mind so if you follow that for the new website structure and URL structure (along with the 301's) you should be okay. I hope that helps!

Hey there! If the keyword that you are targeting is Dubai Holiday, here's how I would optimize the page:

1. Use the Google Keyword Planner tool to identify 3-4 other close phrases to use within the article.

2. Use the main keyword (Dubai Holiday) in the meta title or page title

3. Use other phrases in the meta keyword description

4. Incorporate the keyword Dubai Holiday into the

5. Uitlize the other phrases within the copy (make sure to use

's and

's too) instead of just focusing on Dubai Holiday (you may be doing this already)

I wouldn't link to the text to the same page URL. That was a strategy used in the late 2000's but it's not used anymore (in my opinion).

I hope that helps!

Hey Neil!

I assume that /personalise-toys will be a more general category that will link to new more specific categories like /personalised-toys-for-boys right?

If that's the case, I would just change the content on the more general category to the new content/products that you have with the new site (rather than 301 redirect). The equity would be transferred to the more general category which lists products relevant to it. So if someone Googled it, they would still be able to find what they are looking for. The equity that you've built up with the more general URL will be passed to the new URLs that you create and link to (I assume) in the new iteration of the website.

Hey! Can you post an example of one?

Thanks!

John

Hi Philip,

I do. If you can provide more details on your site,  I can give you additional advice on how to structure it. If it's an ecommerce site, sometimes what you may want to do is optimize the product category pages and no-index the indivdiual product pages (especially if they cycle out).

I hope that helps!

John

Hey!  I would go route #1.

Hi Phillip! I would say yes to no-index as a short-term solution.

Hey Eric,

It honestly depends on the site. I think for the site you gave as an example it works. The video compliments the page and doesn't show in mobile. The things I would look at would be:

1. Time on page

2. Conversions from page

3. Bounce rate

4. Keyword positions

If any of those are showing downward trending data, you may want to remove it to see if it changes anything.

I hope that helps!

Hey there!

The three things that you'll need to be concerned with in preserving SEO:

1. URL structure

2. Architecture or site map

3. Content on indivdiual pages

If these are preserved (which I recommend), then you shouldn't have any SEO issues when you move it to WP. I would recommend a custom WP theme. You can preserve the design but you may want to see how you can modify it to be faster as Google just updated their PageSpeed tool: https://developers.google.com/speed/pagespeed/insights/

I hope that helps!

Any chance you would be willing to share the URL so I can run some diagnostics?

A few things to look at:

1. Insuring that 301 redirects are in place to redirect non www to www and http to https

2. Google Search Console for any 404's that have popped up since the move. You'll want to redirect those too

3. Submitting your XMl sitemap to both Google and Bing via Search Console and Bing Webmaster Tools

4. Making sure that you've updated your prefences in analytics to https in both property settings and view settings

Hey there! This is a fantastic question. I would continue the process of posting your images to social as it will improve the probability of people finding you either way. I know it's tedious but if you find that you get a presence in image search on your site and in Google with both, I would keep it up. You can create a custom action in photoshop where you just take an image into that and it'll brand it with a few clicks (you may have been doing that already).

I commend your diligence on doing both as an A/B experiment. I would love to know if these image searches via pinterest are driving response via your site (sales/leads).

Thanks!

John