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Hi Paul, My personal opinion is that adding the company name is a redundant (to the url) waste of space. Possible caveat, if the company name is short and does something for CTR. Generally no though.

Unless you want to go to the trouble of making unique content for each page, I would suggest combining into a single page Although, If it was me, Id make the webs best page about pink sweatbands, so good and so over the top that it attracted its own links - think of this https://www.google.co.uk/search?q=opink%20swetabands&rlz=1C1CHFX_enGB502GB502&sugexp=chrome,mod%3D14&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=iUZzUNTjAu3C0AX48IEo&biw=1280&bih=923&sei=i0ZzUJH7H6PB0QWFpYGoDQ as a page on your website. It would be amazing! S

People ask similar questions regularly. I just saw you had no answer and wanted to be sure someone had given it a shot for you. I would suggest go to Schema.org and to GWT and read the info there. By using the tool you confirmed that it was correct.  What you don't want to do is corrupt what the intention is by adding in your url, etc. Keep the item property what it is and keep it simple. Remember its semantic web for a reason.  Hope it helps,

Don't mean to distract from Paul's issues, but Marie I have to take issue with your Panda analysis. One of my websites was also hit hard by Panda over 27-29 September. It is NOT an EMD site, by the most common interpretations, so it can only be Panda. The site has 130 pages of mostly very well-written content, tight on topic, targeting long-tail search phrases. So it does not fall into the "very little crawlable text" category. The site has no duplicated content. I have run Copyscape across every page of the site and nothing more than about 3-4% duplication. It may be that the internal tag linking structure, or pointer domains, give Google an impression of duplicate content, but SEOMoz says my canonical structures are good. There are virtually no spelling or grammar mistakes on the site, unless Google cannot handle international spelling. I am a writer by profession. There are very few ads on the site at all. Certainly not to the level Google describes in its Panda rules. So why was my site hit by Panda? And what can I do to recover? I am currently working through every single SEOMoz Pro report and checking the site page by page using the analysis tools, but what I am coming up with is really marginal. The only things I can imagine could have been of concern to Google were (1) I had some scraped affiliate content on the site - hotels by location; (2) I had a decommissioned URL with a lot of indexed posts pointed at my domain; and (3) I had a lot of 404 errors due to a major change in permalink structure. (1) and (2) were corrected weeks before Panda and (3) has also been corrected. I understand there has already been a Panda refresh since September and it made no difference at all. I had no messages from Google and they have confirmed (through a reconsideration request) that no manual penalty has been applied. All URLs are still indexed on Google, but appear around pages 45-50 of the results. I still get a trickle of Google search traffic, but overall it's down 85-90%. URL is traveltipsthailand DOT com if anyone cars to check it out and give me their thoughts. Maybe Paul can also learn from what I am doing. photo.jpg

Let me just call this... "logical speculation".... If you chop a domain's content in half and place it on two different websites, you have also just chopped all of the links, likes, mentions, etc in half. If you do that you should expect every ranking everywhere to drop - because you now have less domain authority - you cut it in half.

A competitor to one of my clients split into to companies (and two websites).  They had invested a lot of money promoting their original domain, and there were loads of good links in.  They 301 redirected all pages in their original site to their original home page.  That page is still up but has an explanation of the split and one link to each of the two new companies. I believe their attempt was to take all the "linkjuice" and split it evenly between the two companies.  Then it is regular SEO on the new sites. It was probably important than the old name stays up, and the new companies have new names.

I'd go for quality over quantity. Some guest blogs, perhaps, or maybe links from vendor or partner websites. I'd be very careful to use a natural mix of anchor text, too. Don't want to give Google any reason at all to be suspicious.

Thanks for sharing this post Unlucky it never made it to the main blog.. Kind Regards. James Norquay

What Adrian said. The Open Graph is "a way to link these." This question should be marked as "Answered."

John - Thanks, i'll start here. I'm not sure why they are set up like this (facepalm)

Google officially said the site speed is a SEO factor which, when implemented, will affect 1% of SERP results. This gives some idea of the scope of it's relevancy. (not saying 1% is either high or low, this is all very subjective) Having said that, beyond speed improvement, CDN provides other SEO related benefits. I've actually just published a 2-part Blog post that investigates SEO & CDN related myths and talks about CDN and SEO benefits, I hope you`ll find it useful. it should answer all questions: Part 1: SEO & CDN Myths Part 2: SEO & CDN benefits

Funny you should ask, Rand just did a video on this exact topic: http://www.seomoz.org/blog/competitive-link-analysis-tips-whiteboard-friday

Hi Paul, did you find a good way to automatically do the trailing slash redirect?

The change is no problem, unless you have links to those pages. Then I would just make your CMS keep the url structure. (Create a sanbox and send the job to someone on elance) If you change url structure: Create an index sitemap file. Then create a sitemap for the old site and the new site. If the urls are different in any way this is very good to do. Then submit the sitemap in webmaster tools and it should show two. Then google will crawl both pages faster and see the redirects and get your new URLs updated fast.

James, Thank you for your recommendation. Appreciate it.

One advantage of using the first type of URL (the absolute URL) is that if people scrape (copy) your content, the links within the content will go back to your site.

Hi Paul, 301'ing old urls to new urls is enough. Additionally you can add a custom 404 page for the other old urls which may be created becuase of tags, categories etc.