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Hi Heather - I think I understand what you're asking, and if I do you are asking about a way to flag certain links that you find while reverse engineering other websites as "potential links" that you could reach out to in some way to gain a link? To my knowledge Moz tools do not offer a "Flag for Prospecting" option that saves a URL so you can come back to it later as a potential link lead.  Our outreach team (link builders) use Google Docs to keep spreadsheets of links that we either attempted to build, or that we found that we should build, or obvious links that we didn't have, and then we color code those spreadsheets based on what our success was with that link.  Red being an outright failure - such as a paid link that we disregarded once we found out they wanted to be paid - or maybe Yellow being a link that we reached out to and it might go up some day but we hadn't heard back and don't want to spend too much time chasing if it's a lost cause. What you're talking about (I think) would require you to be able to flag links across multiple researched sites, and I just don't know of a tool that has a "mark for later" type setting in the link analysis.

Have you tried organization schema to markup the brand, company name, etc? http://schema.org/Organization I second the suggestion to try Adwords if you can't retake the first ranking. Should be pretty cheap if you're bidding on branded keywords with low competition and high-quality score for the client's site.

The one quick thing I would suggest is to look at your "Anchor Text" report in Open Site Explorer and try to determine where those links are coming from. It's very possible they are coming from a single domain e.g. a sitewide sidebar link for example. If the # of linking root domains hasn't changed drastically, this is more than likely the cause.

I took a peek at a couple of your blog posts and didn't see anything that was linking back to the services that those posts may be ranking for.  Would be a good idea that when you are making a post that relates to one of your services to link back to that service page.

Thumbs up if you agree this would make a great YouMoz post. We'd love to see you other there too, if you're ever inclined.

Every day I work to produce new content that will expand my keyword reach.  Every day.

Thanks Sara!

Thanks - I actually needed to change my canonical tags - all working now.