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Is there a way to consolidate link prospects in Moz or should we look for an external tool e.g. Raven Tools, Buzz Stream etc.? Thanks.

Thanks for your responses - unfortunately because the article is on a national newspaper site, we have no control over redirecting it or removing it. So I'm really after other ways of stopping it rank so highly. Thanks!

We secured an article on national newspaper site for a client which now ranks number one for its own branded search term. Since we secured the article (over two years ago) the client has changed the direction of its business so the article is now no longer relevant and is actually causing a lot of trouble for the client. When people search for their business the article is telling readers one thing when their business actually does something else. How can we stop this article ranking so highly?

I've noticed a massive increase in the number of external followed links to my root domain (from 271 to 9961) - has anyone else experienced this?

My website, www.toplinecomms.com has a reasonably good blog that gets quite good interaction and sharing. I introduced the blog at the start of 2013 because the general sentiment from all the SEO books and articles I had read was that a good blog could be invaluable to a search marketing campaign.

The posts on the blog are keyword optimised and they get great shares and social engagement.

However, I have noticed that the blog is stealing my services' pages' thunder! There are some keywords that I am keen for our services pages to rank for, but the blog is beating them to it!

So my question is: How should I be using my blog to get my services pages to rank higher?

I run a blog: www.b2bsocialmediaguide.com. It's been going for 2.5 years and some of the old content is, frankly, dated! What do you recommend I do about it?

1. Update old articles with new, more relevant content and change the date?

2. Write new articles with the relevant content and forward the URLs from old articles to the new ones?

3. Do nothing.

4. Just add links to new content from old posts?

I don't want to lose link juice!

Total!

PriceSEO, it is odd. However, my ranking changes also vary over time - rather a lot actually! Some weeks they barely change, other weeks they fall, and others they climb!

Hi Nikhil

The same thing happened to me once before, but the authorship thumbnails returned after about a week.

Hopefully yours will too, or hopefully someone in the community will be able to help!.

Heather

Hi Janc

It's a really frustrating process, but totally worth doing: go through every keyword in your spreadsheet, line by line, and ask yourself: "will people use this keyword if they are looking to buy document storage?" if the answer is yes, mark the keyword '1' in a new column.

Then, sort your list by the new column, so that all the keywords with '1' next to them are together- my bet is your keyword list will now be at a more manageable level (probably close to 100).

Then, Google every single one of your keywords to check if the search results are similar companies to yours. For example, if you google "drawers" and the results are all to do with women's underwear, you can cross this off your list as you will struggle to compete for rankings with those results. Or if you google "office document storage solutions" and three competitors are all ranked on Page 1, you know that this is probably a worthwhile keyword to target.

By this stage, your list will be much shorter and  much more targeted. Then, look at competition and local monthly searches - based on these, choose your top 30-40 keywords to focus on. Optimise for those high value keywords first - it's a big job. Then move on to the next tranche.

I hope this helps - I am learning all about managing capacity in SEO.

Kind regards

Heather

Thanks - I actually needed to change my canonical tags - all working now.

Thanks Sara!

It's so frustrating. The following week we climbed rankings but then last week we dropped again. I think it's also to do with the fact that I am trying to rank for too many keywords at the moment. Grrr!

Thanks everyone for your comments - I will report back in a couple of months!

Thanks Chris - I think you're right. I was spreading myself too thin before!

Thanks Philipp - makes perfect sense and was the direction I was leaning anyway!

Hi there

I'm looking for advice from the community on how many keywords to target. What are the pros and cons of:

• focussing on the 40 keywords that we rank for already, with specific attention paid to those where we are on pages 2-5.

• Spread our link building / onsite optimisation work a little further - and continue to target all 280 keywords on our list as and when they are appropriate to target.

I'd love to hear what strategies people recommend.

Thanks

Not a great idea as it will harm the user experience - do you know anyone who would be interested in 35 pages for the same keyword?

I have to disagree with Glenn on the update frequency. I update at least one page a day on my website. When I went on holiday for a few weeks, my colleagues took over all search marketing activity, except page updates. In the two weeks I was away, we slid down the search marketing rankings. In every other instance we have climbed the search marketing rankings.

Nofollow links have no value as far as Google is concerned, so focus on followed links. That said, I get a lot of traffic from Nofollow links on popular web pages - so if the site only offers nofollow links, but is authoritative, it's good for your site, if not your SRO strategy.

Re outbound links, make sure they open in a new window so they don't take visitors off your website. I include outbound links where they add value to the post.

I hope this helps!

I think you should structure your URL from the point of view of the reader rather than Google - that way you future proof yourself against any Google updates.