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1. Paid Local Packs
2. (Hopefully) Improved local pack data (i.e. Google My Business, local phone tracking).
3. More SERP to lead capture (i.e. schedule appointment, message, etc).
4. (Hopefully) Less spam.
5. More local packs appearing lower in SERPs (i.e. organic outranking packs).
6. Links will still matter.
7. More local pack filtering options.
Thought these might be useful in this discussion:
https://www.distilled.net/resources/optimize-your-serp-snippet-ctr/
http://www.catalystsearchmarketing.com/how-rich-snippets-can-improve-your-ctr
https://moz.com/blog/video-seo-post-rich-snippets
https://econsultancy.com/blog/61990-the-value-of-rich-snippets-and-structured-data/
My experience, they have an enormously positive impact.
One place to look is impression data from Google Webmaster Tools? Hopefully, if you've linked GWMT to Google Analytics, you might also be able to compare to previous year(s). Are you buying keywords on AdWords? You could look at impression data there too.
The name on both the Facebook and Google+ page were updated prior to uploading my new business information.
My clients business changed their name. When I updated the CSV with the new business name in Moz Local it created a brand new business listing.
Is there a better way to update only the business name?
I agree with Linda above. The service areas setting can cause a lot of issues. Specifically, if you didn't hide your address, your listing might be removed:
Don't receive customers at your location? Serve customers at their location? Select the "Do not show my business address on my Maps listing" option within your dashboard — if you don't hide your address, your listing may be removed from Google Maps.
https://support.google.com/places/answer/177103?hl=en
Also:
If you don't conduct face-to-face business at your location, you must select "Yes, this business serves customers at their locations" under the "Service Areas and Location Settings" section of your dashboard, and then select the "Do not show my business address on my Maps listing" option.
https://support.google.com/places/answer/107528?hl=en&ref_topic=1656880
I'm not sure that this is still the case.
In my experience working with law firms, we've found the most success not using the service area(s) settings.
It looks like the skype link is nofollowed though, so it's probably not the problem.
I crawled your site. Have you looked for errors in Google Webmaster Tools? That should help you find issues like this too.
Something's going on with something to do with skype. Creating a lot of this: /skype:%5btechmaish%5d?%5baction%5d=
Did you intend to index a variety of sub-domains? Like:
Crawls are based on many factors such as PageRank, links to a page, and crawling constraints such as the number of parameters in a URL. Any number of factors can affect the crawl frequency of individual sites.
So:
You could also adjust the crawl rate in Google Webmaster Tools, but you shouldn't have to.
Zee, did you implement this? Outcomes?
No, not the community members, the site design... Was there a conscientious decision not to go responsive? If so, what was the rationale?
As they say, it's all in the execution. If you take a journalistic reporting approach, I think it's a good strategy.
It's really a matter of taste. Personally, I'm not one to bash competitors. However, I don't think there's anything wrong with distinguishing your product/services from your competitors.
Follow these tips to take advantage of Google+ for SEO. Recognize the advantages of Google+ for branded search queries. Watch what Rand has said about Google+ for marketers.
I don't think you should focus on the number of times you use any particular keyword.
Instead, write naturally for your audience.
From your site, I immediately got the sense that the primary advantage is the environmental-friendliness of your proudct/services. I'd focus on content around that theme.
Just brainstorming here:
I think your question is about internal linking structure. If so, check out Moz's best practices on internal linking.
In deciding which internal links to keep on the homepage, think about those links that would be most helpful to the visitors of your site.
