I try to apply TAGFEE as much as possible. Here are just a couple for biz:
T - show my clients what I'm planning on doing, how we do it, and advantages and disadvantages of going in a certain direction.
A - To me, this is just being me as opposed to some faceless logo, website, or trade name.
G - I try to spend as much time as I can offering free info, advice, help.
F - Like most of us, I probably need more of this. I try to integrate "fun" into proposals, discussions, posts, etc.
E - Some people are naturally better w/ empathy than others. For me, a lot of it comes down to communication. If someone (colleague or client) seems off, find a way to ask them what's up w/o putting them on defensive.
E - Listen. Learn. Teach. Do these things well and you might just be able to get yourself "above the noise."