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I would keep the videos on YouTube. In fact, it's usually recommended that you post them on multiple video sites for additional distribution. Even though you're not necessarily going to link to the YouTube videos from your site, you'll often get people who will view them there. And you can't ignore YouTube since it does have the most traffic.

As Amelia suggests, I would also tend to be very careful when doing this. With all of the domain crowding updates to the Google algorithm lately, we've pretty much been told that Google doesn't like to show multiple sites (domains) in the search results that are owned by the same person or same company.

In fact, you'd have to go to great lengths, spending a lot of money, in order to keep those domains and sites separate from each other and it might just not be worth it. You'd need a different CMS, different hosting, different site owner, different address, different links, etc. etc., in order to pull it off.

You're better off spending that time and effort in creating great content for your site and getting links naturally because of that content, rather than actually spending time developing separate sites on different domain names. In fact, you already said that you don't have the resources to do it right, so I would stick to one site.

If you are able to create enough good content your site and get deep links to your pages, Google will reward you with doing something similar to having multiple domains: you'll have embedded links where some links are 'indented' under others in the search results.

Just like having a blog on your site, old blog posts are still "worth it" to keep as old blog posts. If there's enough content on a page that's related to the past event, then I would keep that event page so it remains in the index. You're adding new content to your site, and perhaps adding photos from the event or other text/copy about the event would help and be useful to users who look at it after it's happened. If you have photos, then next year you can provide a link to last year's event, and that might be useful in future promotions of the event.

If it's an event that happens around the same time every year (it's an annual event), then you might want to create a unique page or pages on the site just for that event. People search for the names of specific events in certain locations (i.e., New Orleans Mardi Gras) and you might be able to rank in the search results for that event name. In that case, I would probably not specify the year on the event page: or simply update the page every year with the latest info and the date of the event.

If this is an event calendar and there's not going to be a lot of content on the event listing, then you might actually run into duplicate content issues or potentially Google "panda-like" issues for having a lot of low quality content on the site. You may want to go ahead and remove those old event listings and only keep current, future listings on the event calendar.

I would tend to start (and stick with) Google Analytics and export the list of URLs based on conversions. You may need to look up each URL's links separately. An alternative would be to narrow down the list of URLs from Google Analytics and then put them into a spreadsheet where you can write a formula to look up each of them.

In your case, I wouldn't start with OSE's links, I would start with the URLs from Google Analytics that have provided conversions and work the other way.

Also, I'm not sure if I fully understand why you're wanting this data. You can get the list of URLs that sent traffic and conversions to your site via Google Analytics. If a link is not in GA as a referral, then it still may be a great link to have that contributed towards rankings (that lead to conversions). You see, links and mentions might pass on Page Authority and Domain Authority to your site and you won't see the traffic or referrals: but those links allowed your site to be trusted more, leading to better rankings for your site.

I don't understand why you believe you need to add a refresh on the page. Even though you are posting new content on the page, there is no need to refresh the page. Users will refresh the page themselves, or they will just come to the page and see the updated content. The search engines will naturally know that the site contains new content: they will see that you have added fresh content on the site (new news items) and will come back.

I would not include any sort of refresh on the page. You might include a message on the page to tell users to refresh the page for the latest content, but that's all I would do. I do not recommend any auto-refresh.

Whenever working on local search engine rankings, I try to be as consistent as possible when it comes to the NAP (Name, Address, Phone Number) data. If you were to put the name of a larger city in the title tag (I am assuming it is in the same metro area), you'll need to mention that larger city in copy on the page. If you just keyword stuff the larger city name in the title tag and don't make it part of a larger strategy (such as getting anchor text links to the site with that city name pointing to your site), then you won't be successful.

Google knows that smaller cities are a part of a larger city or metro area, and usually it isn't a problem with the NAP data being confused. When you set up the Google Plus Local listing, make sure you specify that you serve customers in that same metro area that you're including in the Title Tag.

In Moz, one of the best ways to look at your competition for specific keywords is to use the Keyword Difficulty tool: https://moz.com/researchtools/keyword-difficulty. You put in a keyword phrase and it will run a report that shows the top ranked pages for that keyword. Then, the basic report shows you the Page Authority, Domain Authority, number of links, and the search volume. Running an advanced report will give you even more metrics to look at that you can use to analyze why certain sites are ranking for that keyword phrase.

While performing keyword research around the term "windows", I noticed the keyword "windo" gets 18,000 global monthly searches with .23 competition. Why is this? Do y'all think the Google Autofill and Instant Search features affect reports generated by using the Google Adwords keyword tool? For example, if a user starts typing a search query only to find the site they were looking for before they finished typing the search query, does Google count the partial keyword the user never finished typing into the Adwords Keyword report? I've always wondered about this. Sometimes I find it tempting to attack a misspelled keyword because of the massive search volume and low competition for that keyword.

I realize that many consumers may not be very good at spelling, and this may reflect a large search volume towards a misspelled keyword. On the other hand, I see this trend of high volume, misspelled keywords many times while performing keyword research for a variety of clients. Thanks.