Ranking Multiple Domains Simultaneously

[Ultra_Valves]

What kind of strategy would one implement to rank multiple domains in SERPs? (One domain per keyword) I am looking more into link blocking and that, but I don't know the effectiveness and consistency of the strategy. Does anyone have any recommendations? I really can't be arsed giving every single site it's own full SEO treatment

Thanks very kindly and in advance for your thoughts

[CommT]

Hi Kyle,

I'd be careful. The more your sites look like a link farm the less likely they will list.

If you can't be arsed creating several decent sites, why not just create one excellent one and put all your efforts into that rather than this (dodgy-to-me-sounding) strategy. If you don't mind my saying, I think it's fundamentally flawed and I recommend against it.

Good luck with whatever you end up doing!

Best wishes,

Amelia

[GlobeRunner]

As Amelia suggests, I would also tend to be very careful when doing this. With all of the domain crowding updates to the Google algorithm lately, we've pretty much been told that Google doesn't like to show multiple sites (domains) in the search results that are owned by the same person or same company.

In fact, you'd have to go to great lengths, spending a lot of money, in order to keep those domains and sites separate from each other and it might just not be worth it. You'd need a different CMS, different hosting, different site owner, different address, different links, etc. etc., in order to pull it off.

You're better off spending that time and effort in creating great content for your site and getting links naturally because of that content, rather than actually spending time developing separate sites on different domain names. In fact, you already said that you don't have the resources to do it right, so I would stick to one site.

If you are able to create enough good content your site and get deep links to your pages, Google will reward you with doing something similar to having multiple domains: you'll have embedded links where some links are 'indented' under others in the search results.

[BenjaminMorel]

Is there a strategic reason for not giving one site your full attention? I ask because surely a half-arsed effort on four sites is going to take twice as much work as a fully-arsed effort on one site.

P.S. Be careful with statements like the one in your question. This is a community that is rather passionate about dedicating time, effort, and intelligence to SEO and so you may be opening yourself up to some flak. It might be couched in nice terms and have actual helpful advice in the same paragraph, but that's because they're also nice people.

[Paddy_Moogan]

Hi Kyle,

Thanks for your question.

"I really can't be arsed giving every single site it's own full SEO treatment :)"

Being honest, without putting major effort into each site, I doubt you'll be able to dominate an entire SERP for even a medium competition keyword for a decent length of time. As has been mentioned below, there have been efforts by Google to tone down results from the same entity (admittedly, to varying success) but it feels like for the work that is involved, you may as well spend the time building a single site and marketing that one really, really well so that it stands the test of time.

I'm not really sure what you mean by link blocking to be honest, but if you want to clarify, I'd be happy to follow up.

Cheers.

Paddy