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This is certainly a big issue for all of the real estate websites that pull in the MLS listings, since those are essentially duplicates of each other. It creates a lot of duplicate content.

There are a few things to keep in mind:

• The first crawled is considered the originator of the content--so you'll want to get those pages crawled as soon as possible or frequently.
• Pages that get crawled quickly tend to have more Domain Authority (you get DA from other sites, through links)- Links to pages typically help rankings, as well as social media mentions, as well.

So, in order to get your site crawled quickly or frequently, you'll need to get your Domain Authority to be higher than your competitors' sites. Also, new pages need to have links. So, if you can get those pages (new MLS listings) some links quickly then that will help, as well.

Rob, generally speaking, creating pages or sections of your site just to target certain cities is not going to get you anywhere. Those typically are going to be considered "doorway pages" and violate Google's Webmaster Guidelines. What we typically recommend is being honest with the location of where you are, posting that location/address on your site, and using Schema.org markup to the search engines where you're located. Then, using Google My Business (Google maps, etc.) to set up your local business listing is key. I would also consider working on local citations in order to get more listings for your business, as well.

Since you're a photographer, using social media such as Instagram, Pinterest, Twitter, and Facebook is going to be key to driving visitors to your website, as well. Google is watching engagement on the social media sites, and that typically helps your site's search engine rankings.

When it comes to Yoast, we typically use it for on-page changes only, such as optimizing the title and meta description tags. If  you need to redirect pages, you might consider a separate WordPress plugin to do that. If you're having trouble with duplicate pages showing up, then you may need to delete the specific duplicate pages and wait for Google to re-crawl your site.

Generally speaking, if you think of the keyword set as part of a large "topic", then you should optimize your site's home page for the main topic in general--and then the sub-topic keyword(s) and the "sub-sub" topic keywords would also be pages, as well. The sub-topic keyword would be linked from the site's home page, and then the sub-sub topic would linked from the sub-topic's page.

I like to think of this as a theme pyramid approach

Main Topic
     Category
          Sub-Topic
     Category
          Sub-Topic

What I believe you're seeing is information taken from the knowledge graph. Wikipedia is a data source of the knowledge graph (there are a lot of sources), so it's logical that Google would include that information in their results.

The 404 errors and other crawl data is provided by a separate database in Google, so the timing of the links and the data you're seeing isn't exactly "in sync" so to speak. I would do a few things--look at the pages to see if there's something on your site that might be causing the errors.

Another option is to look at the link data to see if there are any links pointing to those pages. I would use another source, such as OSE or Majestic.com to see if there are links pointing to those pages that Google isn't reporting (which is often the case).

Jordan is right, most likely you will run into duplicate content issues if you allow duplicate content to be posted on your website. That duplicate content definitely hurts your site's search engine rankings. If you feel the content is good for your site's users, then you may want to keep it, but make sure that it's not being indexed by the search engines.

If you're paying someone to provide you content and that content isn't unique for your website, then I wouldn't see it as very valuable--at least for SEO purposes. I would re-consider whether or not you want that duplicate content on your website, let alone pay a premium for it.

While some people have been successful by using non-traditional means of contacting Google for updates or changes with unsupported "products" (such as going through Google My Business or AdWords), that may be helpful.

When it comes to the knowledge graph and specific information getting corrected, if you are logged into your Google Account and visit the Google search results where that knowledge graph appears, you may be asked if the information is correct. That's where you need to submit the information or corrections. It usually takes only a few days based on our experience with making corrections there. The "official representative" of that organization needs to be logged in, it won't work with another Google Account and you won't see that information for changes if you're not the official representative.

The other issue is that you need to figure out where the data is coming from. The Knowledge Graph is made up of a lot of different sources, and you need to get it corrected at the source.

Jordan is right, I don't recommend spinning any of the content, it generally doesn't turn out well for users, and tends to make it 'unreadable'.

Your best bet here is to think of Search and Email as two separate things. If you're going to use the content in multiple newsletters and reach other audiences (the same person won't read it twice), then that's perfectly fine. However, if you're going to allow ANY of it to get indexed by the search engines, then I would only allow one copy to get indexed. You can archive the other copies, but just make sure that you don't allow indexing of those copies.

Duplicate Content isn't generally thought of as  'penalty', it's more about the fact that only the first crawled version gets indexed, and the others generally don't.

Like you mention, the introduction copy on each category page contain naturally placed links down to sub categories and products and should each sub category link back up to the main category page. What we typically recommend is that you concentrate on linking to "on topic" pages.

Take a look at what Amazon has done, as their internal link structure has always worked well for them. Each product links to other related products, and products that "others have bought" or viewed.

Using freelancers can be very successful--and it can also be a nightmare as well. What we typically recommend is that the more specific you are in what you want that freelancer to do the better. So, just asking them to get more links or work on outreach is setting yourself up for disaster.

If you are able to set up very specific tasks, use a task management system, and have the proper training in place then using freelancers should work out well for you.

Just like any other marketing or advertising option, you really have to test it first. There are going to be certain home services businesses that may do well with Yelp, and then there are going to be others that don't do well with it. So generally speaking, we do recommend that businesses test it and see if they get leads from it and if it's profitable for them.

Most likely it's a setting in WordPress that has been turned on or turned off. I'm not sure how you were redirecting your site from www.company.com to company.com, but that's typically done in the .htaccess file on the site.

What you'll need to do is verify that it's still happening first. Use a server header check tool to see if company.com is redirecting to www.company.com (or vice versa).

There are several ways to set up these redirects, and you'll have to figure out how you were doing it previously. If you were using a plugin, it could be that the plugin was removed or deactivated (or updated). It could also be in the site's theme, some themes allow you to set your "preferred version" of your domain.

Lastly, I would go into Google Search Console and make sure you have set your preferred domain there (www or non-www) so Google knows which version to use. If you have it set there, there's a chance that your site's rankings may not be affected.

Looks like you're off to a good start. What I would concentrate on is getting some more links to the site--I preliminary check is that you've got only a few links from other sites to your site. I would take those competitors and look up what links they have and see if there are any that you can acquire, as well. In order to compete, you'll need more quality links.

I would also use the power of social media to help your site's SEO. Since you're a photographer, and you mostly deal with images (and typically not a lot of text on  your site), then you should use Pinterest, Instagram, and Facebook to share your photos (as long as you get permission from the bride/groom, etc.). Adding the social media element is going to be key to getting better organic rankings.

Unfortunately when you use other third party tools like this you are going to suffer page speed issues and it's going to link out to sites that you don't necessarily endorse. I'm not sure if they have a paid version, but you might test the removal of it on your site for a period of time to see if your site gets better rankings as a result.

You can also test to see if your users are actually using it or not, that may be an indication of whether or not you need to keep it or not. I typically don't recommend third party tools like this because they do tend to slow your site's page speed.

Rankings take time. When you say "problems with .com on English in my country", are you referring to the fact that you have a .COM or do the other sites have the .COM? I would concentrate on getting your site's Domain Authority higher and getting more trusted links to your site from your country.

Also, make sure you're using the hreflang tags correctly on your site, that can certainly cause issues with Google if they're not used correctly.

It really depends on your particular website, and the overall Domain Authority of your site versus the Domain Authority of your competitors (or the sites you want to compete with). If your Domain Authority is in line with the other sites that you want to rank for, then you should really have any problems ranking for those keywords.

However, if your site's Domain Authority is half of what the other sites are, then it may be more difficult. I usually recommend working on getting trust first, and working on overall Domain Authority to get  your site in line with the other sites that already rank for those keywords. Then, start looking at trying to rank for specific keywords.

Your site's title tags should exactly reflect the site's content. So, if you have an Obama dart board backboard, and another product is a Texas dart board backboard, then each page would have a unique title. Unless the title tag is exactly duplicate, then you probably don't have an issue. The title tags are similar, but they're not exactly duplicates.

You didn't mention as to where these are being flagged as duplicates, if it's in Moz or in Google Search Console, so it's tough to give you any more specifics.

If you have changed the permalinks structure, then I would use a crawler to crawl your own site and look at the meta data. The "duplicate title tags", etc. errors take some time to show up in Google Search Console, at least a day or two. So you may want to re-check it in a few days if you just made corrections on your site.

You can use a campaign here in Moz to check the data, or you can use a crawler like the Screaming Frog SEO spider to check all the data yourself (which is much quicker).

You're exactly correct--if a link or a list of links is buried in the site's footer then they're really not useful to visitors. No one really clicks on those links. I recommend only having links like "terms of service", "privacy policy", etc. links there.

If you want proof that no one clicks on those links, then check out Google Analytics and see the "in page analytics" to see where people are clicking on your page. You will see that no one clicks on footer links, especially link lists.

I would remove any link lists that you have in your site's footer.

The URL rewrite "should" take care of it. So, when you enter www.domain.com/page.html it would 301 redirect to domain.com/page.html (or vice versa). Once you have the rewrites in place, then test them by going to a page and see if it redirects properly. Use a http server header checker to see if it's serving up a 301.

Even though the internal links may be using your preferred domain, then you'll want to make sure that anyone requesting (or linking to) the "wrong version" will be 301 redirected to the right version of the page.

Also, I would go into Google Search Console and make sure you tell Google which version is your preferred version: the www or non-www version of your site.