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You could, in fact, test whether or not removing the keyword from the page has an effect on it's rankings, but most likely that won't necessarily prove anything. In fact, you may even be more confused, as a page can rank well even if the page doesn't contain the keyword or keyword phrase.

There may be a lot more factoring into these search engine rankings, such as links pointing to the page or the number of social media shares. It could also be related to how often you update certain pages on your site and if you update those pages or not. Another factor could be user engagement on the page, such as how long they spend on the page, bounce rate, or whether or not there are comments (if it's a blog post).

If there's one page that you want to rank (because it happens to convert better for you), then I would focus on link building and social shares.

Google will crawl Facebook pages, but they can't crawl individual Facebook accounts unless those accounts are made public. I believe your Facebook posts are hidden to the outside world (like to Google) unless you make them public.

What we don't realize, though, is that for the pages Google can crawl, Google is using the data from those Facebook pages, such as Facebook Likes & Shares & Comments to gauge the amount of user engagement. If the post has a link in it to an external site, then that page can actually rank better in Google's search results because of good engagement.

The benefits that we see by getting more Likes & Shares (and comments) is about user engagement, which actually  helps organic rankings in Google.

As far as we could find, there hasn't been any recent articles written about this lately. At least where someone has tested it and publicly come out with the results. However, we aren't particularly interested in the ranking or order of reviews per se, our biggest concern is more of a customer service type of issue. All reviews, good & bad, are responded to in a very prompt manner. That way people reading the reviews will see the response.

Alex, using the product name and then the company name is perfectly fine. That's what is recommended, unless you want to add another keyword in there from time to time when it's appropriate. Having the product name in the title tag and in the H1 tag is perfectly normal, as well.

If you have meta description tags that are very short, then that's not typically going to be good. If you can use the first 140 characters of the product description then that is going to be preferred if you can't get those 800 products updated quickly. A short or bad meta description may not be good to have, so you might want to remove them entirely if you have enough text on the page to suffice. Either way, you'll want to start adding meta description tags as soon as you can to product pages.

Brain, based on the example you provided, Google is correct--there is no proper meta description tag on those pages, so that's why they're not including your meta description tag. If there is no meta description tag, then Google will just show text from the page.

For example, the syntax of your meta description tag on the /7175 page is incorrect.

Yes, in Open Site Explorer all you have to do is put in the URL. Keep in mind that  you will see the Domain Authority, and that's for the whole domain like Twitter.com. But you will be able to see the links to the profile and the Page Authority.

The capitalization should not make any difference. As long as the name of the company is the same, and the address and phone number is correct you should be just fine.

When it comes to content on your site and Google Panda issues, you need to look at the site as a whole. Generally speaking, we want all of the content to be quality content. If there are book reviews that have plenty of content (as in there is a good amount of text on the page), then even if they are older books you'd want to keep those pages.

When it comes to Google Panda, which you're describing, we're more concerned about "thin content pages", not necessarily content that no one as viewed in a while. When it comes to identifying this content, though, I prefer to look at pages that haven't had any views for 6 months. Even if the page has had less than 10 views in any given month we'd still want to leave content that has had a few views in the past month.

I do believe that there is a use for older book reviews, so if the pages do have enough unique text on the page, then it would be worth it to leave those pages. You might need to look at your overall site structure, though, if you have a lot of pages then they might not be ranking well (or have a lot of page views) because of the site structure--and not necessarily because of the content.

Typically, links from multiple subdomains on the same IP address aren't recommended or wanted. It's links from separate websites that are on unique Class C Blocks of IPs. This way we know that most likely each site is not owned by the same site owner.

Just on a side note, typically we don't recommend getting a lot of links from blogspot sites. There are unique cases where a link is okay, but we don't prefer blogspot links.

Google Analytics typically will filter out all of the "bots" and certain visitors to the site that they don't believe are real visitors. Also, there may be some traffic from Facebook that Google shows as having come directly to the site, rather than showing a direct referral.

Another potential issue is that your site may have been down at some point, and Facebook could have sent traffic but they could have received an error.

If you have any questions, though, you may want to get in touch with Facebook and show them your screen shot of the Google Analytics account. They may be willing to give you a credit for certain traffic to the site that was "fake" or "bot" traffic.

Joshua, it looks as if you turned on the canonical tag on a certain page. Usually you will have the canonical tag added to a page when it's generating duplicate content--and you want that page to be considered to be "combined" with the page you're "canonicaling" to.

So, if you have a product that comes in several colors, those "color" pages will canonical back to the main product page.

The meta noindex, follow tag really shouldn't be used in most cases, if you're going to stop the search engines from indexing a page on your site, you should consider if you really need that page on the site anyway.

In the screen shot you provide, you're not giving me enough information about which pages on your site you're canonicaling from--so I can't give you specific advice on that. But to answer your question, these settings can definitely affect rankings.

Margaret, I'm not sure what exactly you want to do this for, but the best way, actually, is to use the site: search operator in Google. For example, you can use something like this:

site:subdomain.yourdomain.com keyword

That will show the results for that keyword, and it will show what Google thinks.

kfallconnect, if the 404 errors are being picked up as duplicate content, then most likely they're not actually showing up as 404 error pages. It's quite possible that it's a 404 error on the site (that's what the user sees) but, in fact, the server header is not displaying a 404 error. It could be showing up as a "200 OK".

First, I would identify the pages. If the user sees an error on the page, then that's fine. Use a server header check tool to see what the response code is when someone goes to the page. You can use something like Rex Swain's HTTP header tool to check it: http://www.rexswain.com/httpview.html . If the page shows a 404 error then you should be fine, it's not duplicate content.

If the page is showing a "200 OK" then it most likely IS duplicate content. If the page is showing an error to users but showing a '200 OK' in the server header, then that needs to be fixed.

But if the page is showing actual content (and not an error to visitors) then you need to look at potentially using the canonical tag or removing the content on the site completely (which is preferred).

Yes, it has the same result. One reason why we typically don't recommend editing the .htaccess file yourself in WordPress, for example, is that other Plugins may rely on editing/changing it. For example, security plugins like Wordfence may update it, and WordPress' permalinks, for example, need access to update the file as well.

On WordPress, we typically use the Redirection plugin without any problems.

If it's a national business appealing to a national audience, then I would consider NOT setting up Google My Business listings. I have seen a national business set up their local business listing (Google My Business) and they ended up losing a ton of traffic overnight. Their mobile traffic, which was coming from various cities in the US, was good. When they set up a Google My Business listing, Google started only sending mobile traffic from 500 miles within the business location.

If you're a national business, then you shouldn't necessarily set up a local presence.

In the past, for these situations, we've had to get the location to set up suite numbers for each business. That way the address is correct, and then there is a suite number for each one. What we prefer to do is to get the USPS (postal service) to also set up and have those suite numbers in their system, as well. So, that way it's official.

You'll also need to post the suite numbers on the outside of the business, as well.

Anoop, when a 'development' or 'preproduction' website or subdomain is getting indexed, that means that you haven't stopped the search engines from crawling it. The search engines, especially Google, are very aggressive at crawling, and they will crawl just about any URL that they find. It seems as though all you have to do is visit that page and it's going to get crawled.

Best way to stop Google from crawling (then indexing) a website is to stop it from getting crawled using the robots.txt file. Keep in mind, though, that even if you tell them to stay out of it using the robots.txt file they will still index those URLs.

The only way to stop Google from crawling would be to password protect the website or make it available only on a private server, or available via VPN only.

The others are absolutely correct. A content spinner "tool" or script is an outdated technique and will only cause your site tp  have ranking problems. I couldn't imagine a use for a spinner tool now when it comes to organic search.

However, if you have a lot of ads to generate and you need to rewrite ad copy in order to test it you might find a spinner helpful. Even in that case, though, you'd want to manually review all of the results to make sure that they read correctly and the grammar is correct.

Oleg is right, you should be using canonical tags in this case. However, keep in mind that you can also tell Google, in Google Search Console, which parameters to ignore. If you're using tracking parameters on a regular basis then you'll want to do that, as well. And you should tell Bing Webmaster Tools, as well, to ignore those parameters.

Another option is to list those parameters in your site's robots.txt file so that they're not indexed.

Google has made it clear, time and time again, that if a web page is in a different language (it's translated), then it's not considered to be duplicate content. So, we recommend translating it into the appropriate language, it will (should) do just fine in Google and won't have an duplicate content issues.

If, however, there's more than one site that has the same content in the same language, like using English in more than one country (having two English sites but targeting different countries), then your content will need to be unique. If it's not unique, then we recommend using the canonical tag to specify which one Google should use. Using the canonical tag should be a last resort, though, as unique content is going to be best.