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Bob, generally speaking it's best to redirect users to the page that's most appropriate. Think of the users and what page they would land on--and be redirected to. If they were looking for an old product page and just redirected to the home page, would that be frustrating for them?

When it comes to an actual search engine ranking lift or boost, you most likely won't see one. You only would just not rank anymore for those products that you used to offer. There still may be a boost if you were to redirect an old product page to another page and there were links pointing to the old product page from external websites. Then, the boost might be passed on to the product page you redirect to.

Angela, we usually recommend looking at each page separately and determining the value of each URL. You may end up with a new site structure, but there may be pages on the site that you need to keep because they shouldn't be redirected to the new page on the new structure.

I prefer not to redirect a URL if it doesn't have to be redirected. You will need to redirect all pages from the old site to the new site, and it makes sense to redirect those to the most appropriate page. But, when it comes to a new site structure, I wouldn't necessarily redirect a page if it doesn't have to be redirected.

John, generally speaking there is not SEO advantage for owning a domain--you need to actually use it and put content on it, and build it's authority and trust up. There are keyword rich domains that are easier to build a site on if the content is appropriate, though. For example, Keyword1.com would be helpful if you are going after Keyword1.

When it comes to domains, we generally recommend looking at the keyword (without the TLD) to determine its overall potential SEO value... and look at CPC and monthly search volume statistics. At this time, unless the domain is a one-word popular keyword for your niche, any TLDs other than .COM are probably not going to be worth keeping. But you need to evaluate each one.

Take a look at running the domains through Estibot.com, it does a halfway decent job at determining value based on CPC and Keyword Volume numbers as well as some other factors.

If there is a domain that you think your competitors will buy if not renewed, you may want to consider renewing it. LIkewise, if there is a domain that you think has value but doesn't have value to your company right now, then you may be able to sell it.

The first thing I recommend is to make sure that those are actually 404 errors on your site that the search engines (and regular users) can see. There is a link spam technique out there that is used to hide actual links from the site owners. So, if you are logged into your WordPress site, for example, the links and pages won't appear to be there. But, if you are logged out then the pages will be there, visible to the search engines and the public.

I would look in Google to see if those 404 pages on your site are indexed. Try a site:yourdomain.com search to see if they're indexed. Then, use a crawler to crawl your own website to see if the crawler can find those 404 pages.

Typically, when you see those errors, the site has been hacked and now they've been removed. Or, those pages are on your site but when you go to them they appear to be 404s. I recommend you investigate this further to make sure that the pages or the errors do not exist.

With 10 URLs ( I think you mean 10 different domains?), you should be fine. If those URLs have a lot of links pointing to them, though, there could potentially be an issue. So, if there were 1,000 links to each one, then you'd be redirecting 10,000 links. It really depends on how many links we're ultimately talking about.

I have seen situations where thousands of domains were redirected, and that was a problem--it was also a problem with about 100 domains redirected, as they all had links pointing to them.

What I would do is look at your analytics to see which of them are actually sending traffic to your site, which ones have links pointing to them. Then only redirect the ones that have traffic and links and ones that are on-topic.

Yes, this is actually one of those things that is important. If you're blocking .CSS and .JS files, then your rankings may suffer. There are things you can do in .CSS and JavaScript to present the site to users differently than what you show the bots.

You need to unblock these files and allow the search engines to crawl them.

I'm not sure exactly what you're trying to do, but we typically recommend downloading all of the links from OSE, Majestic, ahrefs, and Google Search Console--and then putting them all into your own spreadsheet in Microsoft Excel. If you're wanting to look at anchor text data, you can combine that all into one spreadsheet (except for the GSC link data).

You might also try combining all that link data into Link Research Tools' link detox tool to review the links. That way you can include all of the Google Search Console link data.

If the old domain has a penalty, you should be able to get that penalty lifted/removed/revoked. Then, later on you should be able to go ahead and redirect once the penalty is removed.

One of the concerns, though, is that if you redirect ANY page from the old domain to the new domain you may pass on the penalty to the new site. We recommend getting rid of the penalty on the old domain first--and then consider dealing with the issue of redirecting the old to the new domain.

Unfortunately most likely you won't get an official response from Google on this. It may come down to the type of business it is, and maybe even the website that you link to. If you were to have a website and list both locations (or both areas that you serve), such as domain.accountant/city1 and domain.accountant/city2 and each local listing links to the appropriate page, you may have a better chance of getting your business listed.

Also, rather than focus specifically on Google, you may want to focus on getting more local citations and listings for both locations. That may help you in the future, you may want to hold off on the Google listing until you have more links and listings elsewhere.

The page is indexed in Google just fine, if you use a site:https://www.globecar.com/en/montreal-truck-rentals query it is there. Most likely, though, there is an issue with duplicate content. The is not a lot of text on that page, and that may be very close to other pages on the site. I would check siteliner.com to see if the page has duplicate content similar to other pages on the site.

I agree with Robert, if you're going to be selling products on your site then you should look at Shopify. Depending on what your budget is, though, you may want to go with a custom website design and use something like Magento.

i would definitely not change the URLs. Once a page is crawled and indexed, you should leave it there--and update that page as necessary. Other sites may link to it (and you may then lose the links or they'll to 404 errors) if you change the URL. You may also have social media links out there to the article that are shared. If someone clicks on it from social media, then it would then go to an old story if you change the URL.

Generally it's better to NOT change the URL of the page unless it's a new story, requiring a new article. If it's the same story, then you should just update the current URL.

There are plenty of very large sites doing this--it's natural for them to link to the sites that they own. It all really comes down to the sites' link profiles, and if their link profile is diversified enough. If those links are the only links (or a large portion of) the links that they have, there might be an issue. But if the parent site is trusted enough, has a high enough Domain Authority, then most likely the site won't be penalized for the parent site linking to them.

We generally don't recommend copying/pasting reviews (or other content) from other sites and then putting those on your own site. Google sees that as duplicate content. Furthermore, Google doesn't like those reviews to be on more than one site at a time.

If you do have reviews on your site, make sure that they're unique to your site and don't appear on other sites. In that case you can, in fact, mark them up with Schema. But that doesn't guarantee Google will show that markup in the search results.

Keep in mind that a Google URL shortener is a 301 redirect to the URL. It would actually be better to use the full URL if possible, as it won't result in a 301 redirect. You typically lose some "link juice" when passed through a 301 redirect.

If you can't use the full URL, and you want to use the shortener, consider using one that will give you statistics (such as bit.ly). This way you can actually tell which video is sending traffic to your site and getting clicks. In that case, I would go with a unique shortener for each one.

The biggest decision here is whether or not you want to continue to maintain two separate websites--or if it's better to spend your time building one brand and concentrating on one website.

When it comes to links, Domain Authority, and Page Authority, you can easily 301 redirect the old site to the new one--so that really shouldn't be a concern. It's the overall decision of maintaining and building two sites and two brands--rather than one.

It can work, but I would concentrate on getting links that actually get people to check out the app--and download it. Those links are going to be more valuable because they're real sites with real traffic.

There are several out there, including Authority Labs, SEMrush.com, serps.com,and this one:

<cite class="_Rm">https://moz.com/tools/**rank**-tracker</cite>

Each individual website (and some subdomains if you add them) needs a unique robots.txt file. You can copy the same file and use it again and again on each site, but each one needs a robots.txt file.

It really depends on the website. If the website is something that you think the site owner can edit, like they're listing certain websites in a list, then you can contact them and ask them to include your website. If it's an article or news article, then you'd generally contact the person who wrote the article to see if they'd be interested in writing about your website. If it's an industry website listing companies like a directory, then they might ask you to fill out a form or advertise.

Each link and each particular situation is different, so you have to be innovative in how you get the links.

If you have a local brick and mortar location, then you'll want to work on getting local citations for your business.