Does traditional linkbuilding work to rank an app in the app store?

[GastonRiera]

Hi all!

Im diving into the App Store Optimization (ASO).
So, one of my coleagues told me that traditional linkbuilding works in order to get better ranks in the app store, I am specifically saying about the Google Play Store. (not apple store).

Well, any thoughts in linkbuilding? Does it realy work? any study case, blog post or experience in this subjet?

Thanks!
GR.

[GlobeRunner]

It can work, but I would concentrate on getting links that actually get people to check out the app--and download it. Those links are going to be more valuable because they're real sites with real traffic.

[bridget.randolph]

Hi Gaston,

As far as I'm aware, inbound links are not a direct ranking factor in the app store rankings.

That said, as Eric mentions, links can impact things we do know are factors, such as downloads. So rather than focus on links as a metric, you're better off focusing on driving downloads and reviews, for which links from other places might be a channel, as we know these are direct factors for ASO.