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Thank you for clarifying this. We have a social media platform within which I am curating a content schedule for. Knowing how to make the best use of this is essential for SEO I think.

Hi fellow Moz users!

I am managing SEO at our company. Perhaps some of you out there also have the problem of wanting to make SEO changes on your website but lack the developer resources to make significant changes?

What are some of the things I can do in my power (can't do any backend work) to make SEO better?

Currently, I have:

• Social media (including Moz local tips of business listings)
• Blog site
• Refining pictures
• Google analytics to see where we can improve
• Internal and external links

Please feel free to expand on the above but ideally it will be new things that I could get on with!

Many thanks,
Eric

Really appreciate your honest answer and trying not to be bias. It's also good to know there are alternatives out there. What is important is the consistency and actually having the business pages set up which is a start I've made.

Thank you!

Thanks for the suggestion on this Doc Jesper. I remember seeing it before but this time I will have a thorough read through and see how I could put the ultimate guide to practice!

Hi Andy,

I think I understand what you mean. It is important to think about the website in the perspective of consumers. How they experience the site and what links are useful to them on what pages. This will include getting rid of broken links.

Search console account is something new for me. Will try and understand that too

Thanks Justen, this is my first time hearing about the SILO structure so that is really helpful!

Hi Moz-ers,

Currently doing an audit of our website. I have two questions on links. How can I see the current state of my internal links?

Also, how can I improve our internal links on the website?

• what is a good framework to follow
• what should I avoid

Thanks, looking forward to learning more on Moz! 
Eric

Thanks Paul. Makes a lot of sense and clears things up.

You're definitely right that it will allow me to focus on the technical side of things if Moz handles everything through Moz Local. Thanks!

Thank you for pointing our the pro's of using Moz Local. Will try to get my head around it!

Hi Falguni,

I have been through the process of changing our business details on 9 different sites, so I understand your concern. I will answer your question first, after changing the details on your Google Plus Business listing (and on other websites) it can take 6-8 weeks to change!

More details for Moz Local that really helped me and could also help you - Moz Local has a great feature that will help you find your business on the internet and see the different listings in the public, it can show you inconsistencies and what else you could update. To do this: https://moz.com/local/how

Search your listing on there and see all the different places you can update information for better SEO!

Eric

I think this is an excellent point. If there is benefits from using the UTM on internal links, what should we do - is it a matter of either blocking all UTMs with the script or allowing search engines to crawl all UTMs?

I have put the time in to review all our business listings and updated it individually.

Are there more advantages in using Moz Local besides the convenience? For those that use it, what else have you found to be beneficial?

Would love to hear your thoughts.

Thanks,
Eric

Thanks Logan! Of course, it was yourself that taught me.

Rhys, as some have said, if you use internal links my suggestion may not be for the best. Good luck with deciding how to move forward and don't forget to update us on what you did too!

Hi Rhys,

I had the same question and got help on Moz! Here is some practical suggestions for you on this:

Add the following lines to your robots.txt file and you should be good to go. This will prevent Moz (aka RogerBot) from crawling and reporting on URLs that are tagged with UTMs:

User-agent: rogerbot
Disallow: /*?utm

Even better, add self-referring canonical tags on your homepage, preventing versions of the same page from being indexed. For example:

http://www.yoursite.com/some-page?utm_source=facebook&utm_medium=social should have a canonical tag that looks like this:

Thanks,
Eric

Hi Alick,

This is really helpful. I am looking through the docs now and aim to perform an audit soon with all the help from the articles you've sent.

Thanks,
Eric

Hi Logan,

Thank you for the practical suggestions! Will speak to the team about putting these things in action!

Eric

Hi all,

I am new to SEO at my company and I would like to complete a SEO audit. As a beginner, I am unsure as the depth to go in to this. A template for such an audit would be amazing! Can this be done without much technical help from the development team is the main question. They often seem stretched with current projects. I'd love to be able to show through the audit the state of our current SEO and then prioritize changes based on data.

Some practical tips and suggestions on tools is greatly appreciated because through measuring the correct data, I will be able to put a case of which areas of our SEO needs work on.

I really hope you can help me with this!

Thanks,
Eric

Dear Moz community,

We are a directory website and have lots and lots of UTM. This is crucial as we want to measure visits through Google analytics.

Moz as a tool is fantastic because through a site crawl it can spot all our duplicate pages. Needless to say, due to the amount of UTM's on different pages, we have lots of duplicate pages flagged up. I ideal solution is still having the analytics capabilities of the UTM, but not affecting our SEO where search engines will realise it is not a duplicate page - we're aware it is the same page we just want to track the source!

Your help is greatly appreciated!

Thanks,
Eric

Thanks for the pointers on things to focus on. Mainly, site architecture, linkbait, and responsiveness! Really appreciate your response.

As mentioned to Donald, do you have any good suggestions on articles/videos/blogs I should follow?